When you started in the fitness industry, what would you have given to have access to a well-organized treasure trove of career advice prepared by experts? What about resources and tools developed with the feedback of experienced professionals? Would having access to the most comprehensive, clickable guide to certification and training organizations ever assembled in one place have made your decision-making process clearer? No doubt it would have significantly focused your career trajectory. You likely could have saved a lot of time and perhaps even prevented a few missteps along the way.
As a fitness professional, you’ve read hundreds of articles on health and fitness—many in professional publications like IDEA Fitness Journal and others in general magazines like Shape or Health. Who writes these articles? Famous fitness pros? Professional writers who work full-time in the writing business? People with connections? newsletter_teaser: Check out this great article from the IDEA Online Library, and learn how to boost your career—and earn extra money—by becoming a published fitness writer.
After three decades in this industry, we can say confidently that the majority of professionals don’t get into fitness for the money. Most of you became instructors and personal trainers, or advanced into management or ownership, because you truly desired to help others and found joy in teaching fitness. This industry is full of passionate people who get more fulfillment from seeing clients and facility members grow and achieve than they do from the numbers on their paychecks.
Blogging can provide a host of benefits for personal trainers and athletic coaches. It is a simple way to position yourself as an expert, and it’s an inexpensive means to boost your brand identity. You can use your blog to help others, create an online community and facilitate the content marketing process.
A terrific way to increase your exposure and elevate your “expert” status is to be fea- tured on local news media.
However, grabbing a media person’s attention requires savvy and creativity. Lori Corbin, food and fitness reporter for KABC-TV, Los Angeles, offers these insights on how to become an expert source for your local media:
Be unique. Send a
press release that pitches one or maybe two “fresh” topics— something that hasn’t been seen before. For example:
Stale topics: Bikini season and New Year’s resolutions.
Does the mere suggestion of writing a resumé send you into a nosedive? You are not alone! The gut-level fear of drafting resumés is so commonplace among professionals from every field that, as a resumé writer by profession, I’ve noticed that clients consider the experience as frightening and nerve-racking as speaking in public or undergoing extreme dental procedures. Is it possible to create a resumé without experiencing stress at the top of the Richter scale? The information below should help you quell your tremors.
Letting a client go is always difficult. As a professional, you have the highest expectations for every client—even if they are somewhat unrealistic. However, not everyone seeking professional help in reaching health and fitness goals is prepared to make the sacrifice or take the steps necessary to change. Change is tough!