A terrific way to increase your exposure and elevate your “expert” status is to be fea- tured on local news media.
However, grabbing a media person’s attention requires savvy and creativity. Lori Corbin, food and fitness reporter for KABC-TV, Los Angeles, offers these insights on how to become an expert source for your local media:
Be unique. Send a
press release that pitches one or maybe two “fresh” topics— something that hasn’t been seen before. For example:
Stale topics: Bikini season and New Year’s resolutions.
Does the mere suggestion of writing a resumé send you into a nosedive? You are not alone! The gut-level fear of drafting resumés is so commonplace among professionals from every field that, as a resumé writer by profession, I’ve noticed that clients consider the experience as frightening and nerve-racking as speaking in public or undergoing extreme dental procedures. Is it possible to create a resumé without experiencing stress at the top of the Richter scale? The information below should help you quell your tremors.
Blogging can provide a host of benefits for personal trainers and athletic coaches. It is a simple way to position yourself as an expert, and it’s an inexpensive means to boost your brand identity. You can use your blog to help others, create an online community and facilitate the content marketing process.
Letting a client go is always difficult. As a professional, you have the highest expectations for every client—even if they are somewhat unrealistic. However, not everyone seeking professional help in reaching health and fitness goals is prepared to make the sacrifice or take the steps necessary to change. Change is tough!
As a health professional who made the transition to television reporter, I was asked to host a “Fitness in Media” seminar at the 2011 IDEA World Fitness Convention™ in Los Angeles. I taught fitness pros how to procure a television spot on either a news report or an entertainment show. I then asked participants to submit a one-line pitch using what they’d learned.
Perhaps it’s time fitness professionals schooled physicians on how to solve the obesity problem. According to researchers from Johns Hopkins University, a significant percentage of polled primary-care physicians don’t feel qualified and educated enough to treat obesity.
The study, published in BMJ Open (2012; 2: e001871), included Internet survey data from 500 PCPs throughout the United States.
“We evaluated physician perspectives on the following topics:
For many professionals in the fitness industry, being self-employed is a dream come true. You get to “run the show” the way you want to run it and “clock in and out” of work as you choose. That’s not to say that being your own boss is a breeze; most fitness pros work really hard to attain self-employment success. And while the benefits are plenty, there are also downsides.
For group fitness instructors, the future is looking bright! “Employment of fitness trainers and instructors, is expected to grow by 24%” this decade, according to the U.S. Department of Labor. Its report goes on to state, “As businesses and insurance organizations continue to recognize the benefits of health and fitness programs for their employees, incentives to join gyms or other fitness facilities will increase the need for workers in these areas.”
Shirley Archer, JD, MA, has written another high-quality article (“Digital Distractions,” June). The piece had a thoughtful premise; it had a clear research focus; it was well-organized; and it provided stimulating discussion as well as a variety of insights and perspectives.