As a personal trainer, you’re faced every day with the challenge of selling yourself.
To keep your income flowing, you strive to keep your current clients, hunt for new clients and develop new program ideas. But there’s a big difference between cash flow and long-term profitability. The personal training business is increasingly competitive. Personal trainers who compete on price, train too wide a variety of needs or say that their program is “great for anyone” don’t have a good grasp of personal branding. If you’re underpaid and
undervalued, this might be you.
We started our blog in December of 2008. We’ve done a total of 102 posts so we are averaging 5 posts per month. Our goal with our blog was twofold. First, we wanted to create a better connection with our clients by providing them great information on exercise, diet and nutrition as well as activities and fun events we would be offering. Second, we wanted to increase our search engine optimization to drive additional traffic to our website and to our business.
Thirty years ago, Fred Hoffman, MEd, 2007 IDEA Fitness Instructor of the Year, taught with a light heart and a heavy bag of vinyl records. “I brought a stack of albums with me to class,” he recalls. “I changed the music after each song, [switching] the LP each time. There was no such thing as mixed music!”
With savvy customers often looking for that little bit extra when they invest in fitness, customer service skills can make or break a business.
“It is the personal, little things that make a difference,” says Nicki Anderson, owner of Healthy Innovations Inc., in Naperville, Illinois. “You don’t have to spend thousands of dollars on advertising [to draw clientele]. You simply have to care, bring value to your clients and always go a step beyond their expectations.”
Here are Anderson’s top tips for providing tip-top customer service for your clients and facility members:
Studio and club owners, you may want to adopt and publicize your environmentally friendly practices as part of your efforts to promote a culture of health. As an example of how an alignment of positive energies creates a win-win dynamic, ”greener” firms are associated with higher employee productivity, according to a study published in the Journal of Organizational Behavior (2012; doi: 10.1002/job.1827). “Adopting green practices isn’t just good for the environment. It’s good for your employees, and it’s good for your bottom line.
Fitness professionals around the world have jumped on the flash-deal bandwagon to try to generate more business and attract new clients. It looks like an attractive arrangement: Flash deals, such as Groupon or LivingSocial offers, put your business in front of a whole new audience, bring some new faces through the door and help you grow and expand your client base and revenue.
Parties. Travel. Stress. All of these things take a toll during the holiday season. For fitness business owners, this time of year often means a struggle to keep members and clients consistent. Inconsistency means fitness results and revenue suffer. Keep your business booming with the following tips from fellow fitness professionals:
You’ve heard the buzz about small-group training (SGT): more money in less time. You may also have heard that SGT business growth relies—heavily—on referrals from satisfied trainees. Both statements are true only when you deliver a fantastic fitness experience. newsletter_teaser: You’ve heard the buzz about small-group training (SGT): more money in less time. You may also have heard that success relies—heavily—on referrals from satisfied trainees. Both are true only when you deliver a fantastic fitness experience.
Traditionally, many fitness facilities employ a “membership team.” These individuals are often referred to as “membership sales advisors,” “membership sales specialists” or “membership sales representatives.” newsletter_teaser: Traditionally, many fitness facilities employ a “membership team.” These individuals are often referred to as “membership sales advisors,” “membership sales specialists” or “membership sales representatives.”