Business Articles

“Me, plan a health fair? You must be kidding!” That’s what I said when I was asked to organize our fitness facility’s first health fair. After 8 months of wrong turns, detours and far too much stress and drama, the big day came. Our first health fair was a hit! And we earned $1,000 for our designated charity!newsletter_teaser: “Me, plan a health fair? You must be kidding!” That’s what I said when I was asked to organize our fitness facility’s first health fair. After 8 months of wrong turns, detours and far too much stress and drama, the big day came. Our first health fair was a hit!

It’s a good time to be working in the fitness industry. According to the International Health, Racquet & Sportsclub Association (IHRSA), 2012 proved profitable for fitness facilities. “Improvements were recorded in all nine performance indicators measured,” said Jay Ablondi, executive vice president of global products for IHRSA in a press release. “Significantly, the greatest growth was achieved in non-dues revenue and EBITDAR (earnings before interest, taxes, depreciation, amortization and rent).”

Marketing is the process of reaching out to potential new customers. Done right, it’s a systematized, targeted and reusable way to gather fresh sales leads. But marketing small-group training—the profitable new industry trend wherein one trainer works with three to 10 clients at a time—has its own special considerations. newsletter_teaser: Marketing is the process of reaching out to potential new customers. Done right, it’s a systematized, targeted and reusable way to gather fresh sales leads. But marketing small-group training has its own special considerations.

fpo newsletter_teaser: In the past, many golfers were not concerned about being fit. Today, however, golf fitness conditioning has come to the fore as amateur and pro golfers alike strive to enhance their play and reduce the risk of common golf injuries. Savvy golfers are discovering that golf-specific training can improve their performance on the links.

When was the last time you took a hard look at the risks your business faces and the systems that you have—or don’t have—in place to safeguard yourself when disaster strikes? In this article you’ll learn how to manage the most costly risks to your business and how to stay ahead of the risk-management curve as your business growsnewsletter_teaser: When was the last time you took a hard look at the risks your business faces and the systems that you have—or don’t have—in place to safeguard yourself when disaster strikes? Learn how to manage the most costly risks to your business and how to stay ahead of the risk-management curve as your business grows

Steven Burnes, Australian-born founder and owner of Aussie Fitness Pilates and Spinning Studio in Fort Lauderdale, Florida, reinvented his career in October 2008, after 22 years as a professional musician and high-school and college music teacher. The Peak Pilates® master instructor supplements his studio practice with teacher training and indoor cycling classes. newsletter_teaser: Steven Burnes, Australian-born founder and owner of Aussie Fitness Pilates and Spinning Studio in Fort Lauderdale, Florida, reinvented his career in October 2008, after 22 years as a professional musician and high-school and college music teacher.

fpo newsletter_teaser: As a fitness pro you may have already hit the mark with a personal training studio or an exercise class. Now, you’d love to take your business model to the next level. The big question: Is creating a franchised fitness brand your best next move?

The fiscal year is coming to a close, and you have a chance not only for a successful final push but also to connect with your personal trainers in a way that inspires them. Use the following tips to build a cohesive team, empower your trainers and, ultimately, sell sessions.newsletter_teaser: The fiscal year is coming to a close, and you have a chance not only to make a successful final push but also to connect with your personal trainers in a way that inspires them. Use the following tips to build a cohesive team, empower your trainers and, ultimately, sell sessions.

You’ve been asked to reinvigorate—or create—a mind-body program at your facility, and you have no clue where to start. In addition to being a freshman at this task, you run up against a few unforeseen obstacles. How do you create an amazing mindful program that supports membership and the bottom line?newsletter_teaser: You’ve been asked to reinvigorate—or create—a mind-body program at your facility, and you have no clue where to start. In addition to being a freshman at this task, you run up against a few unforeseen obstacles. How do you create an amazing mindful program that supports membership and the bottom line?

Shiny, solid floors. An upgraded stereo and microphone system. Brand-new equipment. Many fitness facility managers look around their club and can rapidly envision what needs to be acquired or improved.newsletter_teaser: Shiny, solid floors. An upgraded stereo system. Brand-new equipment. Many fitness facility managers can rapidly envision what needs to be acquired or improved. The facility design and construction process itself, however, is not as quick.