Business Articles

fpo newsletter_teaser: Like many of you fellow managers, I started teaching more than 25 years ago. The 1980s were great: We jumped around in our spandex, obsessed with being fit and toned. But I can clearly recall teaching with shin splints, with plantar fasciitis and even once with a severely sprained ankle.

Operating a business can be challenging. Success demands innovation and creativity, and business owners must learn to develop strategies that will separate their business from all the others. What will customers appreciate about one personal training studio versus another? You can distinguish your venue in multiple ways<&em>unique equipment, greater square footage and desirable amenities are just a few. However, while these accommodations alone may be effective, they don’t guarantee success and they can be quite costly.newsletter_teaser: Operating a business can be challenging. Success demands innovation and creativity, and business owners must learn to develop strategies that will separate their business from all the others. What will customers appreciate about one personal training studio versus another?

Facebook is one of the largest online social networking sites, with over 1.11 billion users, making it the platform of choice to reach consumers. With 71% of online adults using Facebook and 63% of those users logging on at least once a day, Facebook provides a great resource for clubs to reach current and potential clients.

An inspired business model is one in which employees genuinely want to generate a positive vibration that makes members feel special. In this membership culturee, people not only join your facility, but also thrive. newsletter_teaser: An inspired business model is one in which employees genuinely want to generate a positive vibration that makes members feel special. In this membership culture, people not only join your facility; they thrive there.

Working with a financial planner can help you make sense of the retirement plans that apply to you and help you identify the best solutions for your needs, says Taylor Schulte, CERTIFIED FINANCIAL PLANNER® and founder of Define Financial in San Diego. “ Because it’s not easy for a couch potato to jump right into a 5-day-a-week workout plan, a good trainer might start with 1 or 2 days and slowly add more as the client begins to make exercise a regular habit,” he says. “The same idea can be applied to your retirement plan.

One of the ways that I establish pro- fessional boundaries is by keeping the training sessions about the clients. When they ask, “And how are you?” I answer with a genuine “Great!” and leave the conversation at that.

In 2014, we saw numerous mobile health and telehealth acquisitions as larger companies ramped up their digital health strategies (Comstock 2014). These moves are more than business news headlines—they represent broad trends that are increasingly relevant to fitness and wellness professionals.

For many professionals in the fitness industry, being self-employed is a dream come true. You get to “run the show” the way you want to run it and “clock in and out” of work as you choose. That’s not to say that being your own boss is a breeze; most fitness pros work really hard to attain self-employment success. And while the benefits are plenty, there are also downsides.newsletter_teaser: Owning your own business is an enviable endeavor. While you get to "run the show" it's also easy for the show to run you. Here's how to minimize distractions and maximize productivity.

If you’re a fitness business owner or an independently contracted personal trainer, chances are you’re following your passion and doing what you love: helping others achieve improved health and fitness. Good for you. But owning your own business can be romanticized. In truth, once you’re out on your own, you’re likely a “one-man band”: the trainer, the admin, the lead customer service tech, the content generator, the accountant and the social media department. Welcome to business ownership.newsletter_teaser: As a fitness business owner, one of your primary goals is to improve the lives of others. However, doing so can often come at a cost to your own happiness. Learn how to build your business without losing your sanity.

As a business owner, you have a lot of responsibilities, with little time to waste. In addition to training clients and teaching classes, you have marketing, paperwork, financial records, website content, workshops “ and the list goes on. Such a busy schedule can make it difficult to boost business by developing new products and services. But what if I told you there’s a way to save time on your marketing efforts and make more money, by using what you’ve already got in new ways?newsletter_teaser: The most successful business owners have learned that one of the secrets to boosting revenue is to repurpose already developed content and ideas into new products. Here are simple ways you can do just that.