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Home » Fitness Articles » Business Articles

Business Articles

Looking for business articles? Below you will find practical business information for fitness professionals.

View all fitness articles.

Cross-Promote to Grow Your Business

by Sherri McMillan, MS, Alex McMillan
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Related:
  • Business
  • Business: Personal Training
  • Marketing and Sales
  • Personal Training
  • Personal Training: Business

best of business

Nice hat.Wasthatacompli-ment?Writing Advicefor Fitness Pros How well have you developed your writing skills?
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  • Business
  • Business Planning/Strategies

Taking a New Product to Market

by Chalene Johnson, Aileen Sheron
Some of you may already have a clearly formed concept of a particular product or service you want to market. Others may wish to create something but feel unsure how to zero in on a particular product. Regardless of where you are today, taking the time to honestly complete the following statements can help you figure out where you want to be tomorrow. 1. The things I am most passionate about are _______. 2. I am very knowledgeable on the topic(s) of _______ . 3. What really gets me excited is _______.
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  • Business
  • Business Planning/Strategies
  • Career Issues

Fitness Goes High Tech

by Amanda Vogel, MA
Are your primary personal training tools still the lowly clipboard and pen? Do you still schlep a stack of audiotapes to every group fitness class you teach? If so, you may want to consider a more technologically advanced approach to your career–soon!
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Related:
  • Business
  • Business Technology
  • Technology/World Wide Web

Breathe New Life Into Your Business

by Kay Cross, MEd
Reinvigoration Strategies By Kay L. Cross, MEd Breathe New Life Into Your Business Reignite your enthusiasm for your career by creating a new vision for your company. After a number of years in personal training, many trainers find themselves in need of renewal and reinvigoration. Burnout--due to boredom, stagnation and lack of personal balance--is common even among the most seasoned professional...
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  • Business
  • Business: Personal Training
  • Communication
  • Personal Training

Top Dog on the Web

by Joe Dysart
Technology By Joe Dysart Top Dog on the Web How personal trainers have found a back door to top-10 status on Internet search engines. Given that there are scores of ways to promote your personal training business on the Web for free, actually paying for an extremely high ranking on a search engine rankles a lot of people. But for firms with Web promotion funds to spend, paying for guaranteed, hig...
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  • Business
  • Business: Personal Training
  • Marketing and Sales
  • Technology/World Wide Web

From the Ground Up

by Kay Cross, MEd
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  • Business
  • Business Planning/Strategies
  • Career Issues
  • Personal Training
  • Personal Training: Business

Here Comes the Bride

by Judd Handler
Are you leveraging your personal training knowledge, developing new revenue streams within your business and distinguishing yourself from other trainers? Consider marketing to people who need to train for a special occasion, such as a wedding, formal dance, landmark birthday, class reunion or spring break. Clients getting ready for a special occasion will be highly motivated to reach their goal, be it fitting into a wedding dress or having “ripped” abs for a trip to the beach.
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  • Business
  • Business Planning/Strategies
  • Marketing and Sales
  • Personal Training
  • Personal Training: Business

Web Design That Works

by Joe Dysart
Now that the Web as revolutionary business communication tool has become a fait accompli, a number of personal trainers have discovered ways to elevate the medium to world-class heights and create glistening icons of e-commerce.
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Related:
  • Business
  • Business Technology
  • Technology/World Wide Web

De-Hiring a Problem Employee

by Krista Popowych, BHK
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Related:
  • Business
  • Health Clubs/Fitness Facilities
  • Staffing Issues
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