Small-group training, an option that allows anywhere from three to 10 individuals to work with a personal trainer at the same time, is gaining mass appeal. SGT is considered personal training without the price tag, as it gives budget-conscious consumers an opportunity to gain professional guidance without emptying their coffers.
newsletter_teaser: The small-group program you choose will depend largely on the staff you have available, your clients’ needs and your facility’s philosophy. The most popular are the limited-term option—with a definite beginning and ending—and the continuous, ongoing model.
I am extremely lucky because I have a great referral network. However, it didn’t materialize overnight. Relationships, especially good ones, take time to develop.
My best advice is always to be eager to learn from every experience and to be professional. Health professionals will respect your dedication, enthusiasm, professionalism and knowledge.
For many professionals in the fitness industry, being self-employed is a dream come true. You get to “run the show” the way you want to run it and “clock in and out” of work as you choose. That’s not to say that being your own boss is a breeze; most fitness pros work really hard to attain self-employment success. And while the benefits are plenty, there are also downsides.newsletter_teaser: Owning your own business is an enviable endeavor. While you get to "run the show" it's also easy for the show to run you. Here's how to minimize distractions and maximize productivity.
As previous articles in the IDEA Trainer Success’ small-group training series have shown, SGT is poised to become a significant force in the fitness industry.
Over the past 2 years, more than 25 experts have contributed to this ongoing series on building a profitable program. Yet some of their very useful tips have, by necessity, been cut during the editing process.newsletter_teaser: This final installment in our series on small-group training is the culmination of the content that, by nature of the editing process, didn't make it to print. Here's the "best of the rest" of our contributors' advice.
Facebook is one of the largest online social networking sites, with over 1.11 billion users, making it the platform of choice to reach consumers. With 71% of online adults using Facebook and 63% of those users logging on at least once a day, Facebook provides a great resource for clubs to reach current and potential clients.
The success of your business relies heavily upon the success of your clients. However, many goal-oriented individuals take an all-or-nothing approach, which usually leaves them—and you—with nothing. Try this Japanese motivational technique so they see lasting improvement.newsletter_teaser: The success of your business relies heavily upon the success of your clients. However, many goal-oriented individuals take an all-or-nothing approach, which usually leaves them—and you—with nothing. Try this Japanese motivational technique so they see lasting improvement.
Social media offers fitness businesses an opportunity to market products and services. But there are some best practices to consider when navigating online platforms, explains Rochelle Sanchirico, head of marketing and analytics for Webs.com.
Sanchirico offers these insights to help you maximize your social media presence:
You can keep your fitness business afloat with low-tech basics—email, a clipboard, a pen—but in 2015, you probably don’t want to if you hope to grow and remain relevant in most corners of the fitness industry. Taking advantage of Web-based tools designed specifically for fitness professionals can help you stay ahead of the competition, save precious time and rev up revenue, all while helping your clients or members get more out of their health and fitness programs.
Here are four Web-based tools for making that happen:
An inspired business model is one in which employees genuinely want to generate a positive vibration that makes members feel special. In this membership culturee, people not only join your facility, but also thrive.
newsletter_teaser: An inspired business model is one in which employees genuinely want to generate a positive vibration that makes members feel special. In this membership culture, people not only join your facility; they thrive there.
Looking to make more money in your training business? Trying to shake up your programming? Want to bring the benefits of fitness to a certain population? Here are examples of interesting programs that personal trainers invented to meet a specific need. See how they developed their ideas, and get inspired to start a new program of your own.
#1: FitGuy, Alamogordo, New Mexico