For many professionals in the fitness industry, being self-employed is a dream come true. You get to “run the show” the way you want to run it and “clock in and out” of work as you choose. That’s not to say that being your own boss is a breeze; most fitness pros work really hard to attain self-employment success. And while the benefits are plenty, there are also downsides.newsletter_teaser: Owning your own business is an enviable endeavor. While you get to "run the show" it's also easy for the show to run you. Here's how to minimize distractions and maximize productivity.
Helping your clients stay active and take care of their health is a year-round challenge. In the summer, your efforts often seem to get lost among shifting schedules, vacation plans and other activities—all of which affect client outcomes and, ultimately, your bottom line.
Navigating around this complicated time takes some flexibility and planning on your part. Discover strategies for motivating and retaining your clients during the summer months.
Flexibility Is Key
“People do not buy goods and services. They buy relations, stories and magic.” —Seth Godin
What is public relations? And why, as business owners, do we need it?newsletter_teaser: Gaining media attention can automatically elevate your status as an expert and positively impact business success. Follow these tips to be optimally prepared for when the press comes knocking.
Small-group training is making waves as a viable means for budget-conscious consumers to gain access to a highly skilled personal trainer or coach. It’s a boon for fitness facilities as well. The service can bring in more cash per hour because of the higher session rate, and it gives clubs the opportunity to inspire more people to fitness in a shorter timeframe.
newsletter_teaser: Small-group training is making waves as a viable means for budget-conscious consumers to gain access to a highly skilled personal trainer or coach. It’s a boon for fitness facilities as well. The service can bring in more cash per hour because of the higher session rate, and it gives clubs the opportunity to inspire more people to fitness in a shorter timeframe.
What do Shaun T and Tony Horton have in common with Jessica Simpson and Marie Osmond? They all represent companies as brand ambassadors and spokespeople—and you can, too!
According to InsideJobs.com, “A spokesperson is someone who’s chosen by a company to promote its brand through public announcements and endorsements. As a spokesperson, you’re the voice (and face!) of an entire organization.”newsletter_teaser: As a fitness professional you probably feel comfortable in front of a crowd. Leverage your public speaking talent know-how and learn what it takes to become a superstar spokesperson.
newsletter_teaser: Like many of you fellow managers, I started teaching more than 25 years ago. The 1980s were great: We jumped around in our spandex, obsessed with being fit and toned. But I can clearly recall teaching with shin splints, with plantar fasciitis and even once with a severely sprained ankle.
Social media offers fitness businesses an opportunity to market products and services. But there are some best practices to consider when navigating online platforms, explains Rochelle Sanchirico, head of marketing and analytics for Webs.com.
Sanchirico offers these insights to help you maximize your social media presence:
We all want to belong to something. We all want to be a part of something bigger than ourselves. A group. A club. An association.
To reach our highest potential, we need to go beyond thinking of our “customer base” and our “employees” and start thinking of our tribe. You may have a group of clients or a number of employees, but that is not a tribe. In a tribe, people feel a deep affiliation with— and take pride in—your fitness business.
Many experts suggest that networking is a great tool for growing a business. But the process can be awkward or uncomfortable for some fitness pros.
Frank Pucher, CEO of 121 Personal Training in Roseland, New Jersey, offers his top tips on becoming a master networker:
newsletter_teaser: When you hear the term “multilevel marketing” (MLM) or network marketing, what is your first response? Do you want to turn and run? Or are you immediately ready to plunk down the startup cost and start selling and recruiting?