mind your own
MIND-BODY FITNESS HAS BEEN AROUND AWHILE, AND MANY PROFESSIONALS ARE CONDUCTING MIND-BODY CLASSES WITH APPARENT SUCCESS. IN FACT, THE 1999 IDEA FITNESS PROGRAMS SURVEY SHOWED THAT 64 PERCENT OF THE FACILITIES QUESTIONED OFFER YOGA; 35 PERCENT, TAI CHI; AND 19 PERCENT, EXERCISE BASED ON THE WORK OF JOSEPH PILATES. WHILE THE TEMPTATION MAY BE TO THROW TOGETHER A...
What Value Do You Serve Your Customers?
By JoAnna Brandi
nce a month, your accountant brings you the balance sheet, which tells you whether there's been a profit or a loss for your fitness company. Looking at the numbers, your choices are simple: To improve the bottom line, you can cut some costs or make more sales--or do both.
While the reality of these basic business practices is assumed by...
6 Steps to Productive Meetings
By Chalene Johnson
here are some things in life that we all dread attending: funerals, dentist appointments, tax audits and, let's not forget, staff meetings. It's really too bad that staff meetings have come to share such poor company. Maybe your company's get-togethers are not that bad, but they
probably could benefit from a few key changes. Before you can mak...
Subject: Mark Cibrario Title: Owner Facility: The Trainers Club Location: Northbrook, Illinois Experience: Fourth year as owner; 13th year as trainer Maverick Approach: "My business is built around the concept that trainers work for themselves as independent contractors," Cibrario explains. "Trainers pay me a flat hourly fee of $10 for use of my fac...
By Dave Pickering
Succeeding in the Corporate Market
How can you tap into the corporate market with a sound action plan? Part two of a two-part series.
magine the value of being listed as an "approved personal fitness trainer" in a provider directory of health care professionals distributed to more than 1 million consumers. How would such a listing impact your business? For Ken Ba...
It’s the American way to focus on your weaknesses in order to improve your overall strengths. But in StrengthsFinder® 2.0 (Gallup Press 2007), author Tom Rath says that that approach has its priorities out of order.
Let’s say a child brings home a report card with five A grades and one D in math. How do parents typically respond?
newsletter_teaser: It’s the American way to focus on weaknesses to improve overall strengths. But in StrengthsFinder® 2.0 (Gallup Press 2007), author Tom Rath says that this approach has its priorities out of order.
Adding small-group training (SGT) to your current list of services is a great way to pull in more cash. But there's still a financial ceiling to the highly successful profit center. Learn what other experts are doing to bust through that ceiling and make more money from SGT.newsletter_teaser: Adding small-group training to your current list of services is a great way to pull in more cash. But there's still a financial ceiling to the highly successful profit center. Learn what other experts are doing to bust through that ceiling and make more money from SGT.
I am extremely lucky because I have a great referral network. However, it didn’t materialize overnight. Relationships, especially good ones, take time to develop.
My best advice is always to be eager to learn from every experience and to be professional. Health professionals will respect your dedication, enthusiasm, professionalism and knowledge.
Fitness facilities are in the business of making members healthier, and for some that commitment extends to the environment. The shades of green vary widely. For example, some facilities have done a complete retrofit . . .
newsletter_teaser: Fitness facilities are in the business of making members healthier, and for some that commitment extends to the environment. The shades of green vary widely.
SGT enables trainers to work with three or up to a dozen clients at a time, making more money and delivering better results. But it may be difficult for newly minted trainers to know how to create exercise plans for a group of clients who work out simultaneously.
To succeed in this area, you must consider participant numbers, available space and equipment, and the degree of personalization you aim to deliver, says Fabio Comana, MA, MS, the San Diego–based director of continuing education for the National Academy of Sports Medicine.newsletter_teaser: One of the most important elements of small-group training is the workout. Learn the top-notch program design strategies implemented by small-group training leaders.