mind your own
MIND-BODY FITNESS HAS BEEN AROUND AWHILE, AND MANY PROFESSIONALS ARE CONDUCTING MIND-BODY CLASSES WITH APPARENT SUCCESS. IN FACT, THE 1999 IDEA FITNESS PROGRAMS SURVEY SHOWED THAT 64 PERCENT OF THE FACILITIES QUESTIONED OFFER YOGA; 35 PERCENT, TAI CHI; AND 19 PERCENT, EXERCISE BASED ON THE WORK OF JOSEPH PILATES. WHILE THE TEMPTATION MAY BE TO THROW TOGETHER A...
What Value Do You Serve Your Customers?
By JoAnna Brandi
nce a month, your accountant brings you the balance sheet, which tells you whether there's been a profit or a loss for your fitness company. Looking at the numbers, your choices are simple: To improve the bottom line, you can cut some costs or make more sales--or do both.
While the reality of these basic business practices is assumed by...
Subject: Mark Cibrario Title: Owner Facility: The Trainers Club Location: Northbrook, Illinois Experience: Fourth year as owner; 13th year as trainer Maverick Approach: "My business is built around the concept that trainers work for themselves as independent contractors," Cibrario explains. "Trainers pay me a flat hourly fee of $10 for use of my fac...
6 Steps to Productive Meetings
By Chalene Johnson
here are some things in life that we all dread attending: funerals, dentist appointments, tax audits and, let's not forget, staff meetings. It's really too bad that staff meetings have come to share such poor company. Maybe your company's get-togethers are not that bad, but they
probably could benefit from a few key changes. Before you can mak...
By Dave Pickering
Succeeding in the Corporate Market
How can you tap into the corporate market with a sound action plan? Part two of a two-part series.
magine the value of being listed as an "approved personal fitness trainer" in a provider directory of health care professionals distributed to more than 1 million consumers. How would such a listing impact your business? For Ken Ba...
newsletter_teaser: Small-group training offers an economical option for budget-conscious consumers who want to work with a personal trainer without the high cost usually associated with one-on-one training. Fitness professionals benefit by helping more people—and bringing in bigger bucks—per hour.
What do Shaun T and Tony Horton have in common with Jessica Simpson and Marie Osmond? They all represent companies as brand ambassadors and spokespeople—and you can, too!
According to InsideJobs.com, “A spokesperson is someone who’s chosen by a company to promote its brand through public announcements and endorsements. As a spokesperson, you’re the voice (and face!) of an entire organization.”newsletter_teaser: As a fitness professional you probably feel comfortable in front of a crowd. Leverage your public speaking talent know-how and learn what it takes to become a superstar spokesperson.
“People do not buy goods and services. They buy relations, stories and magic.” —Seth Godin
What is public relations? And why, as business owners, do we need it?newsletter_teaser: Gaining media attention can automatically elevate your status as an expert and positively impact business success. Follow these tips to be optimally prepared for when the press comes knocking.
If I asked you how you are doing, what would your answer be? Crazy? Busy? We all have managed to fill every minute of every day with a task, a chore or an obligation. But that doesn’t mean we’re truly productive. Now ask yourself the following questions: Do you spend your days the way you want to? Or is most of your time spent reacting to the influx of emails, social media and people who want your time? Do you book your days from wake to sleep with appointments, and leave no time for yourself or for growing other parts of your business?newsletter_teaser: We all have managed to fill every minute of every day with a task, a chore or an obligation. But that doesn’t mean we’re truly productive. Learn how to manipulate your schedule so you have more time to do the things you want to do.
When you hear the term “multilevel marketing” or network marketing, what is your first response? Do you want to turn and run? Or are you immediately ready to plunk down the start-up cost and start selling and recruiting?
Most people have their own opinion of MLMs. Some of these assessments come from personal experience, and some are based on preconceived notions. This article will explore the nuts and bolts of MLMs and will offer insights and opinions from fitness professionals on both sides of the fence.
MLM Definednewsletter_teaser: Have you ever considered becoming involved in a multilevel marketing program? This article explores the nuts and bolts of MLMs and offers insights and opinions from fitness professionals on both sides of the fence.