Each month I receive over a dozen telephone calls from individuals wanting to start new fitness facilities in their communities. Invariably, I hear something like this: “We really don’t have a good health club in our area. None of them take care of people. They cannot hold onto members, especially the 40 and over age group. I want to build a club that appeals to all people. We’ll give superior service and drive our competition out of business in a year.”
By Teri O'Brien, JD, MS
How Much Do You Charge?
Take the guesswork out of pricing personal training services with sound strategy.
s a personal fitness trainer, you are regularly asked, "How much do you charge?" But has a potential client ever asked you, "How did you arrive at that fee?" Perhaps you are not quite sure yourself. Pricing goods and services is a balance between re...
Many personal fitness trainers believe that "average healthy adults" do not exist--virtually everyone has some type of special fitness goal or health issue. Accordingly, there are personal trainers who prepare to meet a variety of clients' needs, from general fitness to postrehabilitation conditioning, while others concentrate in a specialty area, such...
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How to Take Care of New Members
By Chalene Johnson
ew members often feel tremendous anxiety on their first visit to a fitness facility. The fear of looking and feeling out of place is enough to keep a sizeable number of potential
someone who can help you with that," or "I'm not sure, but I would be happy to find out for you."...
Editor’s note: This article is the fourth of a five-part series on guidelines and safety suggestions for various group fitness modalities. The genesis for these articles is you, the IDEA member. In our most recent readership survey, 100 percent of respondents said they wanted to see more space in IDEA publications devoted to injury prevention. In
addition to the five injury prevention articles slated to appear in IDEA Fitness Edge this year, the entire June 2000 issue of IDEA Health & Fitness Source is devoted to this topic.
B Y L O R I S . H U LT I N
ue to the fitness industry's tremendous growth over the past 20 years, health and fitness have become hot topics for all types of media. But this explosion of interest has a flip side: Getting media exposure in such a competitive marketplace can be challenging. With a huge selection of trainers, hundreds of instructors-turned-celebrities and a new facility opening every...
IDEA members share their personal work-related problems--and how they overcome them.
In the March Speak Out column, IDEA Health & Fitness Source editors asked you to tell us about your biggest career challenges and how you handle them. Here are some responses we received.
Identifying My Calling
Finding my niche within the fitness industry. Becoming a personal trainer...
mind your own
MIND-BODY FITNESS HAS BEEN AROUND AWHILE, AND MANY PROFESSIONALS ARE CONDUCTING MIND-BODY CLASSES WITH APPARENT SUCCESS. IN FACT, THE 1999 IDEA FITNESS PROGRAMS SURVEY SHOWED THAT 64 PERCENT OF THE FACILITIES QUESTIONED OFFER YOGA; 35 PERCENT, TAI CHI; AND 19 PERCENT, EXERCISE BASED ON THE WORK OF JOSEPH PILATES. WHILE THE TEMPTATION MAY BE TO THROW TOGETHER A...
What Value Do You Serve Your Customers?
By JoAnna Brandi
nce a month, your accountant brings you the balance sheet, which tells you whether there's been a profit or a loss for your fitness company. Looking at the numbers, your choices are simple: To improve the bottom line, you can cut some costs or make more sales--or do both.
While the reality of these basic business practices is assumed by...