In my books on partnering and strategic alliances, I talk about “synergistic possibilities.” This concept means taking one plus one and getting three or more, rather than the expected two. In my own life, I often catch myself doing something solo rather than teaching or working with another individual on how to do the task as partners. Naturally, I think it is easier and quicker to just do it
myself. In the long run, though, this belief proves that I am taking the wrong path. Working with and teaching others takes understanding and patience. Unfortunately, too
Many personal fitness trainers believe that "average healthy adults" do not exist--virtually everyone has some type of special fitness goal or health issue. Accordingly, there are personal trainers who prepare to meet a variety of clients' needs, from general fitness to postrehabilitation conditioning, while others concentrate in a specialty area, such...
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How to Take Care of New Members
By Chalene Johnson
ew members often feel tremendous anxiety on their first visit to a fitness facility. The fear of looking and feeling out of place is enough to keep a sizeable number of potential
someone who can help you with that," or "I'm not sure, but I would be happy to find out for you."...
Editor’s note: This article is the fourth of a five-part series on guidelines and safety suggestions for various group fitness modalities. The genesis for these articles is you, the IDEA member. In our most recent readership survey, 100 percent of respondents said they wanted to see more space in IDEA publications devoted to injury prevention. In
addition to the five injury prevention articles slated to appear in IDEA Fitness Edge this year, the entire June 2000 issue of IDEA Health & Fitness Source is devoted to this topic.
B Y L O R I S . H U LT I N
ue to the fitness industry's tremendous growth over the past 20 years, health and fitness have become hot topics for all types of media. But this explosion of interest has a flip side: Getting media exposure in such a competitive marketplace can be challenging. With a huge selection of trainers, hundreds of instructors-turned-celebrities and a new facility opening every...
IDEA members share their personal work-related problems--and how they overcome them.
In the March Speak Out column, IDEA Health & Fitness Source editors asked you to tell us about your biggest career challenges and how you handle them. Here are some responses we received.
Identifying My Calling
Finding my niche within the fitness industry. Becoming a personal trainer...
mind your own
MIND-BODY FITNESS HAS BEEN AROUND AWHILE, AND MANY PROFESSIONALS ARE CONDUCTING MIND-BODY CLASSES WITH APPARENT SUCCESS. IN FACT, THE 1999 IDEA FITNESS PROGRAMS SURVEY SHOWED THAT 64 PERCENT OF THE FACILITIES QUESTIONED OFFER YOGA; 35 PERCENT, TAI CHI; AND 19 PERCENT, EXERCISE BASED ON THE WORK OF JOSEPH PILATES. WHILE THE TEMPTATION MAY BE TO THROW TOGETHER A...
What Value Do You Serve Your Customers?
By JoAnna Brandi
nce a month, your accountant brings you the balance sheet, which tells you whether there's been a profit or a loss for your fitness company. Looking at the numbers, your choices are simple: To improve the bottom line, you can cut some costs or make more sales--or do both.
While the reality of these basic business practices is assumed by...
6 Steps to Productive Meetings
By Chalene Johnson
here are some things in life that we all dread attending: funerals, dentist appointments, tax audits and, let's not forget, staff meetings. It's really too bad that staff meetings have come to share such poor company. Maybe your company's get-togethers are not that bad, but they
probably could benefit from a few key changes. Before you can mak...
By Dave Pickering
Succeeding in the Corporate Market
How can you tap into the corporate market with a sound action plan? Part two of a two-part series.
magine the value of being listed as an "approved personal fitness trainer" in a provider directory of health care professionals distributed to more than 1 million consumers. How would such a listing impact your business? For Ken Ba...