Grant Writing for Dummies
Use this primer to apply for grant funding to create needed fitness programs. By Jill Hoffman
o address the global obesity epidemic threatening the health of our children, IDEA has been urging fitness professionals to become part of a grassroots effort to Inspire the World to Fitness. One way you can join this effort is to create a fitness program that targets youngst...
Partnering With Clients
Tapping into a client's expertise to fulfill your business dreams can reap rich rewards for both of you.
By Amanda Vogel, MA
If you have an idea for a new fitness product, as well as a client who possesses the skills necessary to bring your idea to fruition, a business alliance might be the answer for you too. Receiving Business Support From a Client Full partnership is not...
As you read earlier this year in IDEA Health & Fitness Source, wages/ salaries for most fitness staff increased over the past 2 years. A similar comparison for revenues and expenses
indicates that for the fitness business as a whole, and group fitness in particular, revenues have gone down since the year 2000—but so have expenses. On the other hand, both revenues and expenses have increased for the personal training side of the business.
Business professionals are always talking about the importance of networking to grow your business. This marketing tactic is especially critical in the personal training industry. Since this business is a face-to-face, service-oriented one, the most effective marketing initiatives will always be face-to-face encounters.
Three companies share campaign strategies that inspired action.
Creative Health Club Marketing
arketing involves telling people what you do and giving them a reason to contact you. There are many ways of doing this: direct sales, advertising, promotions. But you do have to tell people--you can't just wait for the phones to ring. According to market positioning expert Jack Trout (coa...
If you own a PFT business, take advantage of free access to an online classroom of business courses, workshops, information resources, learning tools and counseling assistance through the U.S. Small Business Administration’s E-Business Institute Web site.