Are your primary personal training tools still the lowly clipboard and pen? Do you still schlep a stack of audiotapes to every group fitness class you teach? If so, you may want to consider a more technologically advanced approach to your career–soon!
Some of you may already have a clearly formed concept of a particular product or service you want to market. Others may wish to create something but feel unsure how to zero in on a particular product. Regardless of where you are today, taking the time to honestly complete the following statements can help you figure out where you want to be tomorrow.
1. The things I am most passionate about are _______.
2. I am very knowledgeable on the topic(s) of _______ .
3. What really gets me excited is _______.
By Kay L. Cross, MEd
Breathe New Life Into Your Business
Reignite your enthusiasm for your career by creating a new vision for your company. After a number of years in personal training, many trainers find themselves in need of renewal and reinvigoration. Burnout--due to boredom, stagnation and lack of personal balance--is common even among the most seasoned professional...
By Joe Dysart
Top Dog on the Web
How personal trainers have found a back door to top-10 status on Internet search engines. Given that there are scores of ways to promote your personal training business on the Web for free, actually paying for an extremely high ranking on a search engine rankles a lot of people. But for firms with Web promotion funds to spend, paying for guaranteed, hig...
Now that the Web as revolutionary business communication tool has become a fait accompli, a number of personal trainers have discovered ways to elevate the medium to world-class heights and create glistening icons of e-commerce.
Are you leveraging your personal training knowledge, developing new revenue streams within your business and distinguishing yourself from other trainers?
Consider marketing to people who need to train for a special occasion, such as a wedding, formal dance, landmark birthday, class reunion or spring break. Clients getting ready for a special occasion will be highly motivated to reach their goal, be it fitting into a wedding dress or having “ripped” abs for a trip to the beach.
Program directors dream of employees who are responsible, respectful, well-rounded and educated. When a director builds a bridge between the group fitness and personal training departments, this dream team becomes reality. The result
is a unified staff with a dual focus: satisfying both the fitness needs of members and the fiscal needs of the company.