he third year of this column commences in the midst of the most perplexing economic market in three
"baby boomlet" is occurring, this influx of youngsters will not seriously affect the domestic economy for another 15 years. According to the Salomon Smith Barney Institutional Research Department, three-quarters of the accumulated net wealth of the country lies in the 50-plus sector. ...
Obviously, you need to advertise your business to draw clients. However, you can’t promise them the moon just because you’re desperate to lure them. As commercial speech, advertising is less protected by the First Amendment than are other forms of expression. Both federal law and state law regulate it.
Of eminent interest and concern these days to American business owners and managers—including those in fitness—is the floundering U.S. economy. In recent months, the U.S. Federal Reserve has sidestepped its once positive outlook for strong and sustained economic recovery, conceding that the road we’re on has some serious bumps.
Check out these Web sites for business advice on various topics, including terminating an employee, using ready-made business forms to save time, improving worker productivity, motivating staff, solving problems and communicating effectively with customers:
How well are you positioned to market your facility to the first wave of baby boomers, 17 million of whom will turn 50 over the next 4 years? A research brief published by FIND/SVP, a knowledge services company that provides research and consulting on such matters, says that many marketers will miss the target because they don’t fully understand the “new set of values and self-images that will affect how [boomers] act and spend.” The brief sorts out the demographic and financial data for this group, which FIND/SVP projects to become a $1 trillion market by 2005.
The Personal Tr a i n e r ' s R o a d to Success
BY DODY BENKO-LIVINGSTON
How do you grow a flourishing business? Map a course that heads you in the right direction.
Nelson Mandela once said, "Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure." You have the power to achieve success as a personal trainer--but not if you fail to recognize op...
If you have followed the first three segments of this column, you realize by now that I believe management effectiveness begins with the person who looks back at you from your mirror! I have attempted in the initial three segments to give you ways to improve your well-being—a trait all great managers have.