As a fitness manager or director, you probably never have enough time. Your to-do list seems endless, and you may have to switch constantly among the many roles that you play. Consequently, you might feel guilty that you don’t have as much time as you want to spend with your staff, especially your new employees.
The Mentoring Pathway
Unleash the incredible power of mentoring and watch your skill set and business flourish.
By April Durrett
efore he could save the galaxy from the evil Empire, Luke Skywalker had to learn the ways of the Force. He had to expand his skills, overcoming both doubts about his ability and the occasional failure along the way. Luckily, Luke didn't have to handle this burden al...
he third year of this column commences in the midst of the most perplexing economic market in three
"baby boomlet" is occurring, this influx of youngsters will not seriously affect the domestic economy for another 15 years. According to the Salomon Smith Barney Institutional Research Department, three-quarters of the accumulated net wealth of the country lies in the 50-plus sector. ...
Obviously, you need to advertise your business to draw clients. However, you can’t promise them the moon just because you’re desperate to lure them. As commercial speech, advertising is less protected by the First Amendment than are other forms of expression. Both federal law and state law regulate it.
Of eminent interest and concern these days to American business owners and managers—including those in fitness—is the floundering U.S. economy. In recent months, the U.S. Federal Reserve has sidestepped its once positive outlook for strong and sustained economic recovery, conceding that the road we’re on has some serious bumps.
How well are you positioned to market your facility to the first wave of baby boomers, 17 million of whom will turn 50 over the next 4 years? A research brief published by FIND/SVP, a knowledge services company that provides research and consulting on such matters, says that many marketers will miss the target because they don’t fully understand the “new set of values and self-images that will affect how [boomers] act and spend.” The brief sorts out the demographic and financial data for this group, which FIND/SVP projects to become a $1 trillion market by 2005.