Now that the Web as revolutionary business communication tool has become a fait accompli, a number of personal trainers have discovered ways to elevate the medium to world-class heights and create glistening icons of e-commerce.
Are you leveraging your personal training knowledge, developing new revenue streams within your business and distinguishing yourself from other trainers?
Consider marketing to people who need to train for a special occasion, such as a wedding, formal dance, landmark birthday, class reunion or spring break. Clients getting ready for a special occasion will be highly motivated to reach their goal, be it fitting into a wedding dress or having “ripped” abs for a trip to the beach.
Program directors dream of employees who are responsible, respectful, well-rounded and educated. When a director builds a bridge between the group fitness and personal training departments, this dream team becomes reality. The result
is a unified staff with a dual focus: satisfying both the fitness needs of members and the fiscal needs of the company.
Partnering With Clients
Tapping into a client's expertise to fulfill your business dreams can reap rich rewards for both of you.
By Amanda Vogel, MA
If you have an idea for a new fitness product, as well as a client who possesses the skills necessary to bring your idea to fruition, a business alliance might be the answer for you too. Receiving Business Support From a Client Full partnership is not...
Grant Writing for Dummies
Use this primer to apply for grant funding to create needed fitness programs. By Jill Hoffman
o address the global obesity epidemic threatening the health of our children, IDEA has been urging fitness professionals to become part of a grassroots effort to Inspire the World to Fitness. One way you can join this effort is to create a fitness program that targets youngst...