There’s no denying it: Small-group training is hot and getting hotter. According to the 2013 IDEA Fitness Programs & Trends Report (June 2013 IDEA Fitness Journal), SGT is listed as one of the top 10 personal training trends. newsletter_teaser: There’s no denying it: Small-group training is hot and getting hotter. According to the 2013 IDEA Fitness Programs & Equipment Trends Report (June 2013 IDEA Fitness Journal), SGT is listed as one of the top 10 personal training trends.
It used to be that in order to publish a book, you needed to gain the attention of a literary agent or a publishing company. Even if you were lucky enough to secure an agent, success wasn’t guaranteed.
Unfortunately, rejection is the norm in the publishing world. However, thanks to the Internet, you can bypass agents and publishers and produce your book yourself. Companies like Amazon and Kindle make it easier than ever to self-publish titles at minimal expense.
What can video games teach us about training clients? Video games are designed to keep users intensely focused, highly motivated, creatively engaged and working at high limits of their abilities—immersed in the activity to the point where it is almost impossible to stop playing. Game play engages users through motivating experiences that trigger the release of neurochemicals in the brain, making the experience so pleasurable that it becomes addictive.newsletter_teaser: Both fitness professionals and game designers strive to keep people intensely focused, highly motivated, creatively engaged and working at high limits of their abilities! What can video games teach us about training clients?
As a personal trainer, you’re faced every day with the challenge of selling yourself.
To keep your income flowing, you strive to keep your current clients, hunt for new clients and develop new program ideas. But there’s a big difference between cash flow and long-term profitability. The personal training business is increasingly competitive. Personal trainers who compete on price, train too wide a variety of needs or say that their program is “great for anyone” don’t have a good grasp of personal branding. If you’re underpaid and
undervalued, this might be you.
We started our blog in December of 2008. We’ve done a total of 102 posts so we are averaging 5 posts per month. Our goal with our blog was twofold. First, we wanted to create a better connection with our clients by providing them great information on exercise, diet and nutrition as well as activities and fun events we would be offering. Second, we wanted to increase our search engine optimization to drive additional traffic to our website and to our business.
Thirty years ago, Fred Hoffman, MEd, 2007 IDEA Fitness Instructor of the Year, taught with a light heart and a heavy bag of vinyl records. “I brought a stack of albums with me to class,” he recalls. “I changed the music after each song, [switching] the LP each time. There was no such thing as mixed music!”
With savvy customers often looking for that little bit extra when they invest in fitness, customer service skills can make or break a business.
“It is the personal, little things that make a difference,” says Nicki Anderson, owner of Healthy Innovations Inc., in Naperville, Illinois. “You don’t have to spend thousands of dollars on advertising [to draw clientele]. You simply have to care, bring value to your clients and always go a step beyond their expectations.”
Here are Anderson’s top tips for providing tip-top customer service for your clients and facility members:
Studio and club owners, you may want to adopt and publicize your environmentally friendly practices as part of your efforts to promote a culture of health. As an example of how an alignment of positive energies creates a win-win dynamic, ”greener” firms are associated with higher employee productivity, according to a study published in the Journal of Organizational Behavior (2012; doi: 10.1002/job.1827). “Adopting green practices isn’t just good for the environment. It’s good for your employees, and it’s good for your bottom line.
Fitness professionals around the world have jumped on the flash-deal bandwagon to try to generate more business and attract new clients. It looks like an attractive arrangement: Flash deals, such as Groupon or LivingSocial offers, put your business in front of a whole new audience, bring some new faces through the door and help you grow and expand your client base and revenue.