The Personal Tr a i n e r ' s R o a d to Success
BY DODY BENKO-LIVINGSTON
How do you grow a flourishing business? Map a course that heads you in the right direction.
Nelson Mandela once said, "Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure." You have the power to achieve success as a personal trainer--but not if you fail to recognize op...
BY MI C H AE L SC OT T S C U D D E R
FORECASTING THE NEXT 5 YEARS IN THE FITNESS INDUSTRY
AN INDUSTRY EXPERT EXAMINES HOW TODAY'S SOCIOECONOMIC CLIMATE WILL AFFECT TOMORROW'S BUSINESS OUTLOOK.
Someone once said that predicting the future is easy; it's understanding the present that's so difficult! That said, I'm still going to attempt to make some predictions about what the next 5 years may brin...
By Krista Popowych
Veteran fitness leaders share their practical strategies for retaining quality group fitness instructors and other key staff.
While many Americans dislike their careers, the majority of fitness professionals tend to be happy in the workplace and like what they do. I am one of them: I love my job. Advancing along my own career path, I have ...
An interesting observation from the 2001 IDEA Programs and Equipment Survey is not the points of differences among types of fitness facilities and their different clientele (for example a YMCA or a corporate fitness center), but rather the points of similarity.
Everyone offers a lot of different types of equipment, classes and options, as many as size permits.
Almost nobody charges for special events or classes independent of a membership fee to access the facility.
The vast majority of new businesses fail because of undercapitalization, according to Stewart Welch, III, a certified financial planner and author. But obtaining the necessary capital is the biggest challenge new ventures face. With 50 percent of small businesses failing within the first year of
operation, banks are loath to lend to such start-ups; lenders look for at least two years of profitability before loosening the purse strings.
One of the most mundane aspects of running your facility may well be keeping track of the balance sheet. But what an essential task it is! Not only will tracking the numbers make your operation run smoother, if you ever decide to sell your business or apply for a loan, you will impress potential buyers and lenders with your top-of-mind knowledge of your company’s financial health. Gain a better grip on what’s happening in your books, and perhaps your company, by reviewing finances regularly.
As a writer of promotional material for fitness professionals, I was recently asked to consult on an advertisement for a chain of fitness clubs. The ad’s headline referred to shedding pounds, and below that was a photo of a super-slim woman—captured from midriff to mid-thigh—wearing only a bikini bottom and a tape measure around her waist.
If you have followed the first three segments of this column, you realize by now that I believe management effectiveness begins with the person who looks back at you from your mirror! I have attempted in the initial three segments to give you ways to improve your well-being—a trait all great managers have.
If you made the investment in yourself to do the exercise I suggested in the last column (three sheets of paper—two columns each—titled “Things I Like to Do,” “Things I Don’t Like to Do,” etc.), you probably learned a lot about your true abilities, your shortcomings and who you are as a manager.
This column should help you begin to take better care of yourself in everyday management, which should positively affect your well-being. This change in you will ultimately affect your employees, your members and your organization in an extremely
Despite a setback in the national economy, fitness facilities in this country are in good health. According to IHRSA, the total number of U.S. health clubs and fitness centers increased by 5.1 percent during 2001. This percentage reflects the leap from 16,938 health clubs in business in January 2001 to a record 17,807 clubs operating in January 2002. This is the fourth consecutive year the fitness industry has posted gains, and this growth represents a 41 percent increase in the number of clubs since 1992.