Three companies share campaign strategies that inspired action.
Creative Health Club Marketing
arketing involves telling people what you do and giving them a reason to contact you. There are many ways of doing this: direct sales, advertising, promotions. But you do have to tell people--you can't just wait for the phones to ring. According to market positioning expert Jack Trout (coa...
As you read earlier this year in IDEA Health & Fitness Source, wages/ salaries for most fitness staff increased over the past 2 years. A similar comparison for revenues and expenses
indicates that for the fitness business as a whole, and group fitness in particular, revenues have gone down since the year 2000—but so have expenses. On the other hand, both revenues and expenses have increased for the personal training side of the business.
Business professionals are always talking about the importance of networking to grow your business. This marketing tactic is especially critical in the personal training industry. Since this business is a face-to-face, service-oriented one, the most effective marketing initiatives will always be face-to-face encounters.
by Justin Price, MA
You can't start your own personal training business until you know what you want and how you're going to get it.
My career progressed as do most personal trainers' paths: I first worked for a gym, then worked as an independent contractor and then was in charge of a high-end personal training studio in London. However, I wanted more. I always wanted to...
As a fitness manager or director, you probably never have enough time. Your to-do list seems endless, and you may have to switch constantly among the many roles that you play. Consequently, you might feel guilty that you don’t have as much time as you want to spend with your staff, especially your new employees.
The Mentoring Pathway
Unleash the incredible power of mentoring and watch your skill set and business flourish.
By April Durrett
efore he could save the galaxy from the evil Empire, Luke Skywalker had to learn the ways of the Force. He had to expand his skills, overcoming both doubts about his ability and the occasional failure along the way. Luckily, Luke didn't have to handle this burden al...