Business professionals are always talking about the importance of networking to grow your business. This marketing tactic is especially critical in the personal training industry. Since this business is a face-to-face, service-oriented one, the most effective marketing initiatives will always be face-to-face encounters.
by Justin Price, MA
You can't start your own personal training business until you know what you want and how you're going to get it.
My career progressed as do most personal trainers' paths: I first worked for a gym, then worked as an independent contractor and then was in charge of a high-end personal training studio in London. However, I wanted more. I always wanted to...
As a fitness manager or director, you probably never have enough time. Your to-do list seems endless, and you may have to switch constantly among the many roles that you play. Consequently, you might feel guilty that you don’t have as much time as you want to spend with your staff, especially your new employees.
The Mentoring Pathway
Unleash the incredible power of mentoring and watch your skill set and business flourish.
By April Durrett
efore he could save the galaxy from the evil Empire, Luke Skywalker had to learn the ways of the Force. He had to expand his skills, overcoming both doubts about his ability and the occasional failure along the way. Luckily, Luke didn't have to handle this burden al...
he third year of this column commences in the midst of the most perplexing economic market in three
"baby boomlet" is occurring, this influx of youngsters will not seriously affect the domestic economy for another 15 years. According to the Salomon Smith Barney Institutional Research Department, three-quarters of the accumulated net wealth of the country lies in the 50-plus sector. ...
Obviously, you need to advertise your business to draw clients. However, you can’t promise them the moon just because you’re desperate to lure them. As commercial speech, advertising is less protected by the First Amendment than are other forms of expression. Both federal law and state law regulate it.