You’ve spent many years gathering contacts and doing research to make your business the best it can be. It didn’t happen overnight. Trade secrets, pricing formulas, customer lists and business plans are valuable assets. Here are five ways to protect your intellectual property, from www.entrepreneur.com:
Patents, Copyrights and Trademarks.
By Joe Dysart
How to Hire a Website Wizard
Not all Web designers are created equally. Do your homework before hiring. Is your website looking a little dog-eared these days? Or are you embarking on your first foray into cyberspace? Choosing the right website designer can be the most important decision you will ever make when it comes to building or improving your marketing presence on t...
By Joe Dysart
How to Beat Spam
It is possible to take back control of your e-mail inbox. If you've been on the Web for more than 24 hours, chances are you're already familiar with one of its greatest scourges: spam. Offering everything from an inside track on Nigerian fortunes to instant solutions for various and sordid sexual dysfunctions, spammers sometimes make reading e-mail less f...
5 Steps for Buying the Best Equipment
THIS SIMPLE APPROACH WILL SAVE YOU TIME, MONEY AND HEADACHES LATER ON. By Amy Boone
electing the equipment that will best suit your club can be a daunting and complex process, regardless of whether you work in a small, private facility or a multiclub chain. Few fitness managers receive the training they need to determine which models to choose, how to succ...
Tax season looms near. On second thought, when you work independently or own a business, tax season never really ends, does it? IDEA member Tom Holland, MS, owner of TeamHolland: A Fitness Company, found that out a couple
of years ago when his tax return was randomly selected
by the IRS for an audit. Gulp!
Holland recounts the story in detail in the April 2003 issue
of IDEA Personal Trainer (pp. 19–23), but here are a few tips from his experience that can help you get organized and keep dependable records.