Digital newsletters (or e-newsletters) can be an integral part of a marketing strategy, keeping fitness professionals in contact with clients and prospects via e-mail. In the 2009 Advertising Effectiveness Survey by Forbes, marketers identified e-newsletters as the second most effective online marketing tool for generating conversions (first was search engine optimization).
Think of a famous actor or athlete—living a life of luxury with every privilege anyone would ever dream of. Perfect job, right? Then why are so many of them plagued by drug and alcohol abuse?
newsletter_teaser: Think of a famous actor or athlete—living a life of luxury with every privilege anyone would ever dream of. Perfect job, right? Then why are so many of them plagued by drug and alcohol abuse? Now think of someone you know who seems perfectly happy in their no-glamor, low-paying job . . .
Blogging can provide a host of benefits for personal trainers and athletic coaches. It is a simple way to position yourself as an expert, and it’s an inexpensive means to boost your brand identity. You can use your blog to help others, create an online community and facilitate the content marketing process.
Surf around on any of the major social media networks these days—Facebook, Twitter, Pinterest and especially Instagram—and you’ll likely get an eyeful of fitness selfies: photos of chiseled physiques or people staging “caught in the moment” snapshots of themselves at the gym or just after they’ve finished exercising. Social media’s eye-candy culture has become a perfect platform for fitness pros and enthusiasts to inspire others to get in shape and show off the physical outcomes of exercise with “selfies.”
John Manrique, cofounder of Revolutions Cycling Studio in Jupiter, Florida, is an indoor cycling instructor and sports enthusiast. “I knew I needed to add flexibility training to my routine and was interested in yoga, but . . . I never seemed to have time for [a class],” he says.
The fitness industry is, by its own admission, good at “getting fit people fitter.” But with marketing materials rife with lithe, blond 20-somethings in revealing, brand-name yoga gear, it’s not surprising that people who are overweight and deconditioned find it hard to buy into the very fitness services that could help them shed pounds for good.
I manage my client contact information in Microsoft Outlook. I also keep track of clients’ birthdays in Outlook and on www.SendOutCards.com. After I enter birthdays into a calendar on the website, cards are automatically sent to clients in time for their birthdays. All clients and leads who want to receive my monthly email newsletter get added to my news- letter distribution list. (Not only is the newsletter informational, but it also keeps my name in front of people every month.)
Helping your clients stay active and take care of their health is a year-round challenge. In the summer, your efforts often seem to get lost among shifting schedules, vacation plans and other activities—all of which affect client outcomes and, ultimately, your bottom line.
Navigating around this complicated time takes some flexibility and planning on your part. Discover strategies for motivating and retaining your clients during the summer months.
Flexibility Is Key
We all want to belong to something. We all want to be a part of something bigger than ourselves. A group. A club. An association.
To reach our highest potential, we need to go beyond thinking of our “customer base” and our “employees” and start thinking of our tribe. You may have a group of clients or a number of employees, but that is not a tribe. In a tribe, people feel a deep affiliation with— and take pride in—your fitness business.