“Pilates has changed,” says Nora St. John, MS, education program director for Balanced Body®.
Today, she explains, many Pilates teachers are well educated in biomechanics. “An understanding of both anatomy and the mind-body connection makes you a better teacher and certainly a better problem solver.
“In the best situation, Pilates is taught with the idea of, ‘Who is the client in front of me? What are his or her goals? How can I use this environment to help the client achieve those goals?’ I think this is a good contemporary view of Pilates.”
Pricing your personal training services can be a confusing endeavor. In fact, it may be one of the most difficult issues you face as an entrepreneur. This article demystifies the process by describing three ways to set your fees: market-based, income-objective-based and value-based. Here you’ll learn about the different approaches and explore the pros and cons of each.
The Market-Based Approach
The secret to getting fit may simply involve a bit of teamwork. According to a study published in the February issue of the American Journal of Preventive Medicine (2009; 36 , 133–41), workplace goal setting helped motivate employees to improve their health and fitness standards.
You have a message, and you want to share it with the world. Publishing an article in a popular magazine is one way to do this. However, simply having a good idea isn’t always enough to achieve success in the highly competitive magazine publishing world. In many cases it comes down to your initial correspondence with an editor. These tips on how to grab an editor’s attention come from Tyler Graham, author of The Happiness Diet and formerly an editor for several publications, including Prevention, Men’s Journal and Details.
Whether you are new to the fitness industry or are a veteran instructor, opportunity is knocking, and you don’t necessarily have to reinvent yourself. Focus on your current talents, strengths and expertise. Leverage your existing qualifications to boost earning potential and, ultimately, advance your career. This article will explore possibilities and help you get started.
1. Consider Less Traditional Facilities
We send a newsletter every month to clients and others who have chosen to subscribe. We also send a follow-up email. The newsletter is a lot of work; the follow-up is not. The newsletter consists of about four articles covering latest news, fitness, food and wellness. We do our best to make sure each article relates in some way to services we provide.
How does a small business evolve into a franchise? Here are two examples of real-world success: From license to franchise: Healthy Inspirations. Healthy Inspirations is a successful weight-loss program that Casey Conrad founded as a small business. “I opened a stand-alone location and, because of my exposure in the industry, people started asking if they could license the concept,” she says. newsletter_teaser: Check out this great article from the IDEA Online Library and discover the ingredients you need to turn your fitness business into a recipe for success.
Blogging can provide a host of benefits for personal trainers and athletic coaches. It is a simple way to position yourself as an expert, and it’s an inexpensive means to boost your brand identity. You can also boost your income by using your blog to generate saleable content for booklets, minibooks, articles, manuals, eBooks and printed books. Apply these 15 simple recommendations, and build a blog that leads to business and financial success.newsletter_teaser: Blogging can provide a host of benefits for personal trainers and athletic coaches. It is a simple way to position yourself as an expert, and it’s an inexpensive means to boost your brand identity. Apply these 15 simple recommendations, and build a blog that benefits your business and finances.