Have you ever wondered how your business is perceived in your community? Is your bottom line faltering, but you have no idea why? Perhaps your business lacks character. Dave Anderson, president of Dave Anderson’s Learn to Lead sales and leadership company, offers the following suggestions to help build character—and business.
You want to close every client who walks through your door. But initial consultations can be uncomfortable for trainers and clients alike. Both parties may feel self-conscious and insecure. Many clients are anxious about their physical issues and/or appearance, and trainers may have less confidence in their business skills than their training skills. Below are three strategies that can help you communicate effectively and close the deal in those crucial initial consultations.
#1: Interacting With People
Have you ever looked at an elliptical machine and wondered if there was a way to use the energy generated by the exerciser to power your facility? You’re not alone. Using specialized technology called ReCardio, Oregon State University (OSU) and private firm ReRev.com have been able to capture this energy and send it back to the power grid. The energy generated from 22 retrofitted elliptical machines was estimated at about 3,500 kilowatt hours per year.
Podcasts are on-demand digital media files that subscribers can access via the Web or download into their portable media players (e.g., iPods). Over the last 3 years, the percentage of Internet users who have downloaded a podcast has increased from 7% to 19%. Today’s fitness professionals are using this cyberspace training platform to reach new audiences, educate listeners about various health and fitness issues, and encourage clients to stay engaged.
This new column provides trainers with practical ways to approach common business obstacles. Using a coaching strategy called gap analysis, it explores issues that many trainers struggle with. Gap analysis helps people identify where they currently are with regard to a situation, where they would ultimately like to see themselves and the steps they must take to bridge the gap between the two. Here’s how a gap analysis can help you improve your success rate with client consultations.
I have had the distinct pleasure of providing health and fitness services to some of the world’s most astute business minds. Quite often during our training sessions—without even realizing it—these clients will share information that could benefit my fitness business. If you pay attention, you’ll be able to glean insights from your clients as well. A client’s business might consist of a huge, global operation, while yours might be a 1,500-square-foot personal training studio. What I have learned, however, is that business is business, no matter the size.
Do you have great ideas for making improvements to your facility, but find your manager difficult to speak to? Supervisors can often be challenging to connect with; oftentimes they are busy with their own schedules and can appear distant or unfriendly. Nonetheless, there are ways to speak your mind without risking your job. Here are five tips for connecting with a difficult manager, courtesy of behavior strategist and performance management coach Joe Takash:
You’d like to purchase a new product or start a new class or group exercise program. You’ve explored the position of group exercise within the facility’s bigger picture; strategies for researching and developing your case; budgeting basics to get facts and figures straight; and formulas and suggestions for tracking stats to prove your point. Now it’s time to set a meeting with upper management to present your findings and ask for the product or program.
Today’s tough economic climate may be stressful for group exercise instructors. To keep budgets in line and doors open, some facilities have reduced the number of class offerings while closely watching their “cost-per-head” class ratios. Instructors who both teach and train may be losing income as some clients stretch out their training packages or temporarily opt out of training. Other instructors may be forced to seek full-time employment, limiting their ability to teach as many classes. All of these factors can affect instructors’ expendable income.