Think of the programs you offer as frosting on a cake. Although a cake is still delicious without frosting, many people would agree it tastes much better with it. The programs you offer enhance the flavor of your business beyond just selling memberships or personal training sessions.
According to the National Cancer Institute, approximately 2.4 million women living in the United States in 2004 had been treated for breast cancer (American Cancer Society 2007). Fortunately, thanks to early detection and advancements in treatment, many more women will survive breast cancer and go on to live out their natural life expectancy. Despite this good news, cancer treatments take an enormous toll: in just a year of treatment, the body can age a decade. Between the inherent weight gain, muscle atrophy and premature bone loss, women are left weak and physically challenged even by normal day-to-day activities.
Wouldn’t it be great to know exactly what your clients want and need from you? If you are like most Pilates studio owners, you probably can’t invest a lot of money in complex statistical computer models or market research to gather data about your clientele. However, you should still collect this information on your own. For gathering data about your customers and their programming needs, there are many vehicles, including focus groups, experimental research or questionnaires.
If you have a computer, television or radio, you have probably heard of the book phenomenon The Secret by Rhonda Byrne. Essentially, this book tells readers that if they believe in something and really focus on it, they can acquire it—be it money, fame, success or anything else. Although the idea is alluring, wishing alone probably won’t do the trick. Wanting something enough to achieve it requires effort and a little something called “It.”
Have you ever wondered how your business is perceived in your community? Is your bottom line faltering, but you have no idea why? Perhaps your business lacks character. Dave Anderson, president of Dave Anderson’s Learn to Lead sales and leadership company, offers the following suggestions to help build character—and business.
You want to close every client who walks through your door. But initial consultations can be uncomfortable for trainers and clients alike. Both parties may feel self-conscious and insecure. Many clients are anxious about their physical issues and/or appearance, and trainers may have less confidence in their business skills than their training skills. Below are three strategies that can help you communicate effectively and close the deal in those crucial initial consultations.
#1: Interacting With People
Have you ever looked at an elliptical machine and wondered if there was a way to use the energy generated by the exerciser to power your facility? You’re not alone. Using specialized technology called ReCardio, Oregon State University (OSU) and private firm ReRev.com have been able to capture this energy and send it back to the power grid. The energy generated from 22 retrofitted elliptical machines was estimated at about 3,500 kilowatt hours per year.
Podcasts are on-demand digital media files that subscribers can access via the Web or download into their portable media players (e.g., iPods). Over the last 3 years, the percentage of Internet users who have downloaded a podcast has increased from 7% to 19%. Today’s fitness professionals are using this cyberspace training platform to reach new audiences, educate listeners about various health and fitness issues, and encourage clients to stay engaged.
This new column provides trainers with practical ways to approach common business obstacles. Using a coaching strategy called gap analysis, it explores issues that many trainers struggle with. Gap analysis helps people identify where they currently are with regard to a situation, where they would ultimately like to see themselves and the steps they must take to bridge the gap between the two. Here’s how a gap analysis can help you improve your success rate with client consultations.