Digital newsletters (or e-newsletters) can be an integral part of a marketing strategy, keeping fitness professionals in contact with clients and prospects via e-mail. In the 2009 Advertising Effectiveness Survey by Forbes, marketers identified e-newsletters as the second most effective online marketing tool for generating conversions (first was search engine optimization).
Think of a famous actor or athlete—living a life of luxury with every privilege anyone would ever dream of. Perfect job, right? Then why are so many of them plagued by drug and alcohol abuse?
newsletter_teaser: Think of a famous actor or athlete—living a life of luxury with every privilege anyone would ever dream of. Perfect job, right? Then why are so many of them plagued by drug and alcohol abuse? Now think of someone you know who seems perfectly happy in their no-glamor, low-paying job . . .
Blogging can provide a host of benefits for personal trainers and athletic coaches. It is a simple way to position yourself as an expert, and it’s an inexpensive means to boost your brand identity. You can use your blog to help others, create an online community and facilitate the content marketing process.
The fitness industry is, by its own admission, good at “getting fit people fitter.” But with marketing materials rife with lithe, blond 20-somethings in revealing, brand-name yoga gear, it’s not surprising that people who are overweight and deconditioned find it hard to buy into the very fitness services that could help them shed pounds for good.
John Manrique, cofounder of Revolutions Cycling Studio in Jupiter, Florida, is an indoor cycling instructor and sports enthusiast. “I knew I needed to add flexibility training to my routine and was interested in yoga, but . . . I never seemed to have time for [a class],” he says.
Facebook has lots of active users.
Generating good content can be time-consuming.
There are many useful features, like event management, special tabs and the ability to schedule posts.newsletter_teaser: Social media is a great tool for spreading the word about your services. But with so many platforms out there, it’s difficult to know which ones to join, what to post on them, and how much time to spend using them.
As a Pilates instructor, you’re continually striving to enhance your clients’ well-being. But now and again, you must take some time to do a little soul-searching and assess what is best for you. What are your needs, wants, goals and aspirations? Maybe you’re ready to further your education or you’re eager to work with a new market.newsletter_teaser: As a Pilates instructor, you’re continually striving to enhance your clients’ well-being. But now and again, you must take time to do a little soul-searching. What are your needs, wants, goals and aspirations?