The new year is always a popular time to recommit to regular exercise or get into it for the first time. However, as a personal trainer, you know that many people allow their new fitness routines to fizzle out before too long. One way to help clients stay on top of exercise-related New Year’s resolutions—and extend their efforts to a routine that lasts well past February—is to offer introductory “quick-start” or “jump-start” training with beginning and end dates. newsletter_teaser: Check out this great sample class from the IDEA Online Library. Warm up group strength participants by using readily available “equipment” —their own bodies.
Do you deserve a raise, but your manager says, “No way, it’s not happening; our policy limits us”? Have you heard no to higher pay once too often? Fantastic! You now have one no out of the way and are closer to yes. Come out on top by looking past pay-per-hour to other types of compensation. Remember, everything is negotiable. Get past pseudo obstacles such as the idea that no to more money means no to more rewards.
Regarding the news item “Leverage Daily-Deal Sites for Business Success [Making News, March 2011], my business partner and I have featured our company on a number of the daily-deal sites in Los Angeles and have had mixed experiences. While I agree it was a great way to expose our business to a huge market that might not know about our outdoor circuit training classes, it was a lot of work for very little return on investment.
Whether you sell facility memberships or your own training services, at some point you’ll be asking a potential customer for money. Yet you may find yourself racked with stress about conducting such consultations, the thought of closing the deal bringing more sweat to your brow than your last blast on the cardio machines. newsletter_teaser: Check out this great article from the IDEA Online Library, and find out how to make consultations more comfortable, and learn to close the deal.
Fitness professionals use online videos to share training tips, demonstrate exercises and showcase their choreography. Since sites like YouTube revolutionized the way people view, create and share videos online, use of the medium has skyrocketed. Today hundreds of millions of videos are being watched daily via mobile devices and video players embedded across websites (YouTube 2011). And now, via IDEA FitnessConnect.
I have run several different-sized health and fitness businesses in New Zealand, Europe and the United States. No matter how big or small the operation, I have always used a qualified accountant to assist me with my accounts and prepare my end-of-year tax returns. Using an accountant has many benefits and, in my opinion, they far outweigh the costs.
Personal trainers who teach group exercise classes find that this is a common experience: participants routinely ask them about their personal training services and, from there, often sign up to become clients. There’s something to be said for the marketing power of teaching to groups.