Personal trainers who teach group exercise classes find that this is a common experience: participants routinely ask them about their personal training services and, from there, often sign up to become clients. There’s something to be said for the marketing power of teaching to groups.
First, we would be remiss not to lead off our message this month by recognizing IDEA’s 30th Anniversary! T-H-I-R-T-Y! We’ve been celebrating this milestone all year, but this issue of IDEA Fitness Journal, in tandem with the upcoming IDEA World Fitness Convention™, gives what we feel is respectable recognition to the people, events and philosophies that have shaped IDEA and the industry over the past three decades. Thank you all for your love and loyalty over the past many years.
If we had it to do all over again, there wouldn’t be much we would change, if anything. We, and IDEA, have come to this exact moment in time as a sum of all the parts, moments, people and happenings—both amazing and sometimes not so great—that have happened on our journey since we founded IDEA.
Before the recession, I traveled all over the map to go from one client’s home to the next. I didn’t think much about travel expenses or the time and energy it took to get to my locations. I considered it a trade-off for charging a higher rate than most other trainers around the city.
How does a small business evolve into a franchise? Here are two examples of real-world success: From license to franchise: Healthy Inspirations. Healthy Inspirations is a successful weight-loss program that Casey Conrad founded as a small business. “I opened a stand-alone location and, because of my exposure in the industry, people started asking if they could license the concept,” she says. newsletter_teaser: Check out this great article from the IDEA Online Library and discover the ingredients you need to turn your fitness business into a recipe for success.
Digital newsletters (or e-newsletters) can be an integral part of a marketing strategy, keeping fitness professionals in contact with clients and prospects via e-mail. In the 2009 Advertising Effectiveness Survey by Forbes, marketers identified e-newsletters as the second most effective online marketing tool for generating conversions (first was search engine optimization).