Business Technology Articles

Want to learn more about business technology? Below you will find useful business technology articles from IDEA's award-winning publications.

Podcasting: The New Stealth Marketing Tool

by Joe Dysart
If you have been thinking of adding a podcast to your website for promotional purposes but have been put off by the learning curve involved, fear not. These days, posting Web audio in the form of an easily downloadable podcast is as effortless as making a phone call. A comp...

Promoting Your Website

by Joe Dysart
Fighting to get your facility noticed on the Web can be more than a full-time pursuit, but a number of new tools can give you a tremendous edge in that battle—and greatly...

Get Centralized and Automated

by Sherri McMillan, MS, Alex McMillan
Training for Growth By Sherri McMillan, MSc, and Alex McMillan Get Centralized and Automated Streamline your operations and hit revenue goals. As consultants who travel around the world, we see many personal training businesses or departments that struggle with the same issues: I no personal training director or a director who trains 30...

Speed Demons

by Joe Dysart
Technology By Joe Dysart Speed Demons Get back in the Web's fast lane with the latest utilities. QuickCleanTM, by McAfee (www.mcafee.com/us/) ($24.95) One of the most prominent PC software makers, McAfee has been making products like QuickClean for years, with outstanding results. This little gem essentially goes on "space patrol" inside your PC, eliminating every performance-slowing file it can...

You Don’t Say . . .

by Joe Dysart
Technology By Joe Dysart You Don't Say . . . With today's voice recognition software, you can stick the keyboard where it belongs. Are your hands more comfortable pumping iron than fiddling with a computer keyboard? If so, you may want to consider using your voice as the primary way to navigate on your personal computer. For about $200, you can upgrade your PC and other devices with cutting-edge ...

Notebook Computer Buying Guide

by Joe Dysart
Technology By Joe Dysart Notebook Computer Buying Guide Learn the ABCs of these PCs to find a costeffective computer that meets your needs. Thanks to the "faster, cheaper" mantra that has driven computer sales ever since the products first appeared on store shelves, a perfectly acceptable, light-duty notebook PC can be had these days for as little as $400. Granted, you won't be able to launch the...

How to Hire a Website Wizard

by Joe Dysart
Technology By Joe Dysart How to Hire a Website Wizard Not all Web designers are created equally. Do your homework before hiring. Is your website looking a little dog-eared these days? Or are you embarking on your first foray into cyberspace? Choosing the right website designer can be the most important decision you will ever make when it comes to building or improving your marketing presence on t...

How to Beat Spam

by Joe Dysart
Technology By Joe Dysart How to Beat Spam It is possible to take back control of your e-mail inbox. If you've been on the Web for more than 24 hours, chances are you're already familiar with one of its greatest scourges: spam. Offering everything from an inside track on Nigerian fortunes to instant solutions for various and sordid sexual dysfunctions, spammers sometimes make reading e-mail less f...

Essential Business Software

by Joe Dysart
During the past decade or so as a software reviewer, I have come across certain programs I consider so innovative and powerful that they have become essential components o...
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