Digital newsletters (or e-newsletters) can be an integral part of a marketing strategy, keeping fitness professionals in contact with clients and prospects via e-mail. In the 2009 Advertising Effectiveness Survey by Forbes, marketers identified e-newsletters as the second most effective online marketing tool for generating conversions (first was search engine optimization).
The IDEA FitnessConnect directory is now available to more than 16 million fitness- and health-oriented consumers through sites like ideafit.com, FitnessMagazine.com, SparkPeople.com, Active.com, and ihrsa.com
Fitness professionals often speak on topics related to exercise and wellness, whether at a seminar at the local health club or at an industry convention workshop. Sharing your expertise with others can both build your professional reputation and indirectly market your services to new audiences. But when the opportunities to present are limited in your community or when they conflict with your business schedule, it may be time to consider the digital alternative: webinars.
We’ve been alluding to the launch of a major new product for months now, and we’re ecstatic to finally be able to share the details and invite you to start using it! We believe this platform will impact the fitness industry in a profoundly positive way. What Is It? IDEA FitnessConnect is the first free, all-inclusive national directory of fitness professionals. IDEA created this initiative to address the following challenges in our industry:
The U.S. Bureau of Labor Statistics projects that fitness trainers and aerobics instructors will be among the 30 fastest-growing jobs by 2018 (Boston Globe 2010). The estimated 29.4% increase in these fields could multiply the industry’s efforts in targeting the world’s health issues, but could also heighten the need for greater regulation and stronger alliances across all fitness and wellness professions.
Online personal training (oPT) is not a new concept in the fitness business, but it has certainly caught the attention of many fitness professionals over the last year. The 2009 IDEA Fitness Programs & Equipment Trends Survey reported that 17% of personal trainers offer online training programs to clients.
Clients often ask fitness professionals questions about nutrition, since the topic is closely related to exercise. While it may be appropriate to educate clients about foods and diets, sometimes it is best to defer to a dietitian (Muth 2009). But when a nutrition expert is not on-hand or clients cannot afford one, they may turn to the Web for answers.
Have you ever looked at an elliptical machine and wondered if there was a way to use the energy generated by the exerciser to power your facility? You’re not alone. Using specialized technology called ReCardio, Oregon State University (OSU) and private firm ReRev.com have been able to capture this energy and send it back to the power grid. The energy generated from 22 retrofitted elliptical machines was estimated at about 3,500 kilowatt hours per year.
Those who follow Internet trends have probably heard of Twitter (www.twitter.com) or are already using it. If not, it might be worth your time to find out about this cleverly named service. Launched in 2006, Twitter is described on its site as “a service [to enable] friends, family and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”
Imagine sending a short, preworkout motivational note to a client without seeing, texting or calling him. What if you could find new boot-camp ideas from top trainers around the world without ever doing a keyword search on Google? Imagine developing genuine relationships with industry colleagues, having never met or e-mailed them. Now envision doing all of these simultaneously on a free, Web-based platform in no more than 140 characters.