Turning Facebook fans into club members is easier than you think! After a year of interviewing facility operators and businesses that were experiencing remarkable success using social media, I found the common thread: they’re giving people a reason to do more than just “like” them. The following three steps illustrate how to make it happen for you.
Step 1: Solve People’s Problems
The growing prevalence of social media is having a tremendous influence on how we get our news, the way we communicate and our behavior as consumers. In the business world, the impacts of social media are just starting to be felt, but the recent economic downturn has definitely sparked growth in the use of it as a marketing tool.
According to the 2010 IDEA Personal Training Programs & Equipment Trends report [IDEA Trainer Success, September 2010], only 19% of respondents offer online training programs. Nearly 50% provide online client reminders and information. These data may seem unimpressive now, but IDEA member Jason Bosley-Smith, CSCS, believes the Internet is the perfect venue for business growth. He recently traded his brick-and-mortar training facility for www.thefitrx.com, a website that provides online coaching and training, among other offerings.
In this article series we have covered a wealth of information to help you create and maintain a business edge so that you stand out from other trainers, coaches and fitness centers. I have enjoyed thinking through the elements that I believe have given my personal training and coaching business, Cross Coaching & Wellness, a business edge in my local community and in the fitness and wellness professional world as a whole. Writing these articles has also motivated me to stay on track with my own advice while I am sharing it with you.
Creating a fitness DVD is a great way to generate additional income. However, making a DVD is also a time-consuming venture that requires a lot of planning.
Step 1: Prepare a Production Plannewsletter_teaser: Creating a fitness DVD is a great way to generate additional income. However, making a DVD is also a time-consuming venture that requires a lot of planning. Your task will be simpler if you follow these 5 steps: prepare a production plan; find a production company; prepare to shoot; edit the material; and distribute the DVD.
Rarely do we see content displayed online without an assigned “share” button or “embed code.” With one click, you can instantly share content from a website and post it to your Facebook page or Twitter™ feed. Sharing digital content by means of an online social network is an increasingly efficient way to distribute information. No more cutting and pasting URLs into e-mails or printing out articles for reference.
Fitness professionals who create and/or star in exercise DVDs, beware: piracy may be hampering your sales. Beachbody, creators of DVD-based P90X and other fitness programs, is one company that claims to be hit hard by piracy. “The pirates, preying on the universal consumer desire to find a bargain, cost Beachbody’s coaches and the company itself millions of dollars, both because of lost sales as well as the millions that must be spent to constantly battle the counterfoil problem,” explains Beachbody senior vice president and general counsel Jonathan Gelfand.
Activating a profile on the IDEA FitnessConnect directory is one way to generate client leads and enhance business marketing. However, your “overview” page is only a first impression; to differentiate yourself from other fitness professionals listed in your area, you can do more. An active blog creates another opportunity for (future) clients to learn about your skills and services.
The IDEA FitnessConnect directory is now available to more than 16 million fitness- and health-oriented consumers through sites like ideafit.com, FitnessMagazine.com, SparkPeople.com, Active.com, and ihrsa.com
Fitness professionals often speak on topics related to exercise and wellness, whether at a seminar at the local health club or at an industry convention workshop. Sharing your expertise with others can both build your professional reputation and indirectly market your services to new audiences. But when the opportunities to present are limited in your community or when they conflict with your business schedule, it may be time to consider the digital alternative: webinars.