You don’t need fancy camera equipment to capture quality video, explains Chris Savage, founder and CEO of Wistia, a video hosting tool for marketers. He offers five essentials for shooting professional-grade content using your iPhone:
You’re already an active blogger, and you’ve got hundreds of Facebook fans and TwitterTM followers. You consistently post relevant, informational updates and messages. You encourage feedback, and you foster conversations among your followers. Your clients are engaged and enthusiastic.
But you feel you’re in a bit of a rut, or you see that your audience isn’t really growing. Now is the time to mix in other social media tools and tactics.
newsletter_teaser: You’re already an active blogger, and you’ve got hundreds of Facebook fans and TwitterTM followers. You consistently post relevant, informational updates and messages.
Wise fitness professionals take advantage of social media platforms like Facebook and Twitter™ to increase Internet presence and enhance revenue potential. But how do you know if your efforts are hitting the mark? These social media measurement tools, courtesy of IDEA author Melissa Spraul, will help you gauge whether your message is being heard:
Radian6 (www.radian6.com). This paid social media listening, tracking, monitoring and engagement tool allows you to understand how social media and social customer relationship management can impact your success.
According to recent data from IBISWorld, a market research reports and analysis company, now is a good time to be in the fitness DVD business. If the company’s estimations are correct, it may be time to add DVD production to your to-do list. Here are some highlights from the report: The fitness DVD production industry is expected to grow 9.8% in the next 5 years. Fitness DVD production revenue is estimated to have climbed at an 11.2% annualized pace in the 5 years leading up to 2012, including a 12.6% jump in 2012 to $264.5 million.
Video games may be primarily the domain of the younger set, but scientists are suggesting that older adults go virtual to help preserve brain function. Published in the American Journal of Preventive Medicine (2012; 42 , 109–19), a recent study of 102 participants aged 55 and above, found that exergaming may be more effective than traditional exercise at improving cognitive function. The participants were separated into two groups: a cybercycle group and a recumbent cycle control.
Do you find it hard to stay mindful when there are so many technology options to take you away from the present moment? Do your yoga students struggle with keeping their smartphones away from their mats? Digital distractions are everywhere, and multitasking minds want to know how to manage the mayhem. A panel of experts at the 9th annual Yoga Journal Conference in San Francisco, January 12–16, explored this topic and offered solutions for those who want to live in harmony with their email, smartphones and tablets.
We’ve seen the power of social media—it can create brand ambassadors for your company; it can directly affect sales and increase your customer base; and it can be a platform for outstanding customer service. There are also countless stories of social media coming back to haunt people, sometimes with disastrous results.newsletter_teaser: We’ve seen the power of social media—it can create brand ambassadors for your company; it can directly affect sales and increase your customer base; and it can be a platform for outstanding