After serving in the United States Army as a medical specialist, Stephen Landrum transitioned to the civilian world of personal training. As owner, manager and personal trainer of Hard Corps in East Ridge, Tennessee, he uses his experience working with a wide variety of people in the army to serve his clients better. “The most important thing that I learned then, and have continued to prove since, is that no one is beyond help,” he says.
Michael Massafra, CPT/NCSF, is the owner of Dynamic Fitness and Wellness in-home training in Newtown Square, Pennsylvania. He also trains and teaches classes at Ellis Athletic Center in Newtown. He strives to help people improve their health, fitness, attitude and vitality. His sincere wish for his clients is that they feel good every day and live life as a rewarding experience.
At our personal training studio, we’ve encouraged tech-savvy clients to use fitness apps of their choice for a couple of years now. Over the last few months, we have begun to systemize the use of fitness apps within our business to add value for clients.
Plank Hold Daily Challenge The goal. Hold a plank position for as long as possible. The rules. Maintain technique according to these guidelines:
knees off the ground elbows on the mat directly under shoulders core braced and engaged—imaginary line can be drawn from ankles to shoulders
The feedback system. Keep score with measurable data, providing scalable achievements so there is room for improvement. Total time (seconds) of the plank hold: newsletter_teaser: Check out this great article from the IDEA Online Library, and find out what video games teach us about motivating clients.
For almost 30 years, IDEA has operated on the premise that trained, certified professionals are key to helping individuals get positive results, remain highly engaged and become “inspired to fitness.” The August 2010 launch of IDEA FitnessConnect, our free online fitness directory, delivered the power of this philosophy right into your hands.
For almost 30 years, IDEA has held the belief that trained, certified fitness professionals are key to helping individuals get positive results, remain highly engaged and become “inspired to fitness.” The August 2010 launch of IDEA FitnessConnect, the free online fitness directory, made this philosophy more transparent.
Digital newsletters (or e-newsletters) can be an integral part of a marketing strategy, keeping fitness professionals in contact with clients and prospects via e-mail. In the 2009 Advertising Effectiveness Survey by Forbes, marketers identified e-newsletters as the second most effective online marketing tool for generating conversions (first was search engine optimization).
Facebook has lots of active users.
Generating good content can be time-consuming.
There are many useful features, like event management, special tabs and the ability to schedule posts.newsletter_teaser: Social media is a great tool for spreading the word about your services. But with so many platforms out there, it’s difficult to know which ones to join, what to post on them, and how much time to spend using them.
We started our blog in December of 2008. We’ve done a total of 102 posts so we are averaging 5 posts per month. Our goal with our blog was twofold. First, we wanted to create a better connection with our clients by providing them great information on exercise, diet and nutrition as well as activities and fun events we would be offering. Second, we wanted to increase our search engine optimization to drive additional traffic to our website and to our business.