After serving in the United States Army as a medical specialist, Stephen Landrum transitioned to the civilian world of personal training. As owner, manager and personal trainer of Hard Corps in East Ridge, Tennessee, he uses his experience working with a wide variety of people in the army to serve his clients better. “The most important thing that I learned then, and have continued to prove since, is that no one is beyond help,” he says.
At our personal training studio, we’ve encouraged tech-savvy clients to use fitness apps of their choice for a couple of years now. Over the last few months, we have begun to systemize the use of fitness apps within our business to add value for clients.
Michael Massafra, CPT/NCSF, is the owner of Dynamic Fitness and Wellness in-home training in Newtown Square, Pennsylvania. He also trains and teaches classes at Ellis Athletic Center in Newtown. He strives to help people improve their health, fitness, attitude and vitality. His sincere wish for his clients is that they feel good every day and live life as a rewarding experience.
Plank Hold Daily Challenge The goal. Hold a plank position for as long as possible. The rules. Maintain technique according to these guidelines:
knees off the ground elbows on the mat directly under shoulders core braced and engaged—imaginary line can be drawn from ankles to shoulders
The feedback system. Keep score with measurable data, providing scalable achievements so there is room for improvement. Total time (seconds) of the plank hold: newsletter_teaser: Check out this great article from the IDEA Online Library, and find out what video games teach us about motivating clients.
According to recent data from IBISWorld, a market research reports and analysis company, now is a good time to be in the fitness DVD business. If the company’s estimations are correct, it may be time to add DVD production to your to-do list. Here are some highlights from the report: The fitness DVD production industry is expected to grow 9.8% in the next 5 years. Fitness DVD production revenue is estimated to have climbed at an 11.2% annualized pace in the 5 years leading up to 2012, including a 12.6% jump in 2012 to $264.5 million.
For almost 30 years, IDEA has operated on the premise that trained, certified professionals are key to helping individuals get positive results, remain highly engaged and become “inspired to fitness.” The August 2010 launch of IDEA FitnessConnect, our free online fitness directory, delivered the power of this philosophy right into your hands.
Video games may be primarily the domain of the younger set, but scientists are suggesting that older adults go virtual to help preserve brain function. Published in the American Journal of Preventive Medicine (2012; 42 , 109–19), a recent study of 102 participants aged 55 and above, found that exergaming may be more effective than traditional exercise at improving cognitive function. The participants were separated into two groups: a cybercycle group and a recumbent cycle control.
Do you find it hard to stay mindful when there are so many technology options to take you away from the present moment? Do your yoga students struggle with keeping their smartphones away from their mats? Digital distractions are everywhere, and multitasking minds want to know how to manage the mayhem. A panel of experts at the 9th annual Yoga Journal Conference in San Francisco, January 12–16, explored this topic and offered solutions for those who want to live in harmony with their email, smartphones and tablets.
We’ve seen the power of social media—it can create brand ambassadors for your company; it can directly affect sales and increase your customer base; and it can be a platform for outstanding customer service. There are also countless stories of social media coming back to haunt people, sometimes with disastrous results.newsletter_teaser: We’ve seen the power of social media—it can create brand ambassadors for your company; it can directly affect sales and increase your customer base; and it can be a platform for outstanding
Converting Facebook fans into club members is easier than you think! After a year of interviewing facility operators and businesses that were experiencing remarkable success using social media, I found the common thread: they were giving people a reason to do more than just “like” them. The following three steps illustrate how to make it happen for you.
Step 1: Solve People’s Problemsnewsletter_teaser: Converting Facebook fans into club members is easier than you think! After a year of interviewing facility operators experiencing remarkable success