Mobile is on the move: According to comScore (2014), more than 166 million Americans aged 13 and over now have smartphones, and they are using them for much more than talking and texting: almost 60% of smartphone users and close to 75% of tablet users use the search function to get immediate information while they are on the go. What time is the next indoor cycling class? How late is the gym open? Where is this trainer located?
newsletter_teaser: Mobile is on the move: According to comScore (2014), more than 166 million Americans aged 13 and over now have smartphones, and they are using them for much more than talking and texting.
A list of current and prospective clients can be invaluable to fitness professionals promoting upcoming events, distributing newsletters and cultivating member relationships. IDEA FitnessConnect’s client management system makes it convenient for fitness professionals to manage and grow their clientele directly from their profile pages.
Regarding the news item “Leverage Daily-Deal Sites for Business Success [Making News, March 2011], my business partner and I have featured our company on a number of the daily-deal sites in Los Angeles and have had mixed experiences. While I agree it was a great way to expose our business to a huge market that might not know about our outdoor circuit training classes, it was a lot of work for very little return on investment.
Fitness professionals use online videos to share training tips, demonstrate exercises and showcase their choreography. Since sites like YouTube revolutionized the way people view, create and share videos online, use of the medium has skyrocketed. Today hundreds of millions of videos are being watched daily via mobile devices and video players embedded across websites (YouTube 2011). And now, via IDEA FitnessConnect.
After serving in the United States Army as a medical specialist, Stephen Landrum transitioned to the civilian world of personal training. As owner, manager and personal trainer of Hard Corps in East Ridge, Tennessee, he uses his experience working with a wide variety of people in the army to serve his clients better. “The most important thing that I learned then, and have continued to prove since, is that no one is beyond help,” he says.
Michael Massafra, CPT/NCSF, is the owner of Dynamic Fitness and Wellness in-home training in Newtown Square, Pennsylvania. He also trains and teaches classes at Ellis Athletic Center in Newtown. He strives to help people improve their health, fitness, attitude and vitality. His sincere wish for his clients is that they feel good every day and live life as a rewarding experience.
At our personal training studio, we’ve encouraged tech-savvy clients to use fitness apps of their choice for a couple of years now. Over the last few months, we have begun to systemize the use of fitness apps within our business to add value for clients.
Plank Hold Daily Challenge The goal. Hold a plank position for as long as possible. The rules. Maintain technique according to these guidelines:
knees off the ground elbows on the mat directly under shoulders core braced and engaged—imaginary line can be drawn from ankles to shoulders
The feedback system. Keep score with measurable data, providing scalable achievements so there is room for improvement. Total time (seconds) of the plank hold: newsletter_teaser: Check out this great article from the IDEA Online Library, and find out what video games teach us about motivating clients.
For almost 30 years, IDEA has operated on the premise that trained, certified professionals are key to helping individuals get positive results, remain highly engaged and become “inspired to fitness.” The August 2010 launch of IDEA FitnessConnect, our free online fitness directory, delivered the power of this philosophy right into your hands.