Business Technology Articles

Want to learn more about business technology? Below you will find useful business technology articles from IDEA's award-winning publications.

5 Tips for a Successful Online Business

Jade Teta interview.m4v Node Features: Has Videonewsletter_teaser: Jade Teta, ND, CSCS, co-creator of Metabolic Effect, shares his top 5 tips for developing a successful online coaching business.

Taking Social Media Marketing to the Next Level

by Melissa Spraul
You’re already an active blogger, and you’ve got hundreds of Facebook fans and TwitterTM followers. You consistently post relevant, informational updates and messages. You encourage feedback, and you foster conversations among your followers. Your clients are engaged and enthusiastic. But you feel you’re in a bit of a rut, or you see that your audience isn’t really growing. Now is the time to mix in other social media tools and tactics. newsletter_teaser: You’re already an active blogger, and you’ve got hundreds of Facebook fans and TwitterTM followers. You consistently post relevant, informational updates and messages.

Measure Social Media Efforts

by Ryan Halvorson
Wise fitness professionals take advantage of social media platforms like Facebook and Twitter™ to increase Internet presence and enhance revenue potential. But how do you know if your efforts are hitting the mark? These social media measurement tools, courtesy of IDEA author Melissa Spraul, will help you gauge whether your message is being heard: Radian6 (www.radian6.com). This paid social media listening, tracking, monitoring and engagement tool allows you to understand how social media and social customer relationship management can impact your success.

Promoting His Professionalism

by April Durrett
After serving in the United States Army as a medical specialist, Stephen Landrum transitioned to the civilian world of personal training. As owner, manager and personal trainer of Hard Corps in East Ridge, Tennessee, he uses his experience working with a wide variety of people in the army to serve his clients better. “The most important thing that I learned then, and have continued to prove since, is that no one is beyond help,” he says.

“What are your favorite fitness-related smartphone apps?”

At our personal training studio, we’ve encouraged tech-savvy clients to use fitness apps of their choice for a couple of years now. Over the last few months, we have begun to systemize the use of fitness apps within our business to add value for clients.

Impacting the Quality of Clients’ Lives

by April Durrett
Michael Massafra, CPT/NCSF, is the owner of Dynamic Fitness and Wellness in-home training in Newtown Square, Pennsylvania. He also trains and teaches classes at Ellis Athletic Center in Newtown. He strives to help people improve their health, fitness, attitude and vitality. His sincere wish for his clients is that they feel good every day and live life as a rewarding experience.

Motivation: Getting Your Game On

by Gerard Recio
Plank Hold Daily Challenge The goal. Hold a plank position for as long as possible. The rules. Maintain technique according to these guidelines: knees off the ground elbows on the mat directly under shoulders core braced and engaged—imaginary line can be drawn from ankles to shoulders The feedback system. Keep score with measurable data, providing scalable achievements so there is room for improvement. Total time (seconds) of the plank hold: newsletter_teaser: Check out this great article from the IDEA Online Library, and find out what video games teach us about motivating clients.
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