We started our blog in December of 2008. We’ve done a total of 102 posts so we are averaging 5 posts per month. Our goal with our blog was twofold. First, we wanted to create a better connection with our clients by providing them great information on exercise, diet and nutrition as well as activities and fun events we would be offering. Second, we wanted to increase our search engine optimization to drive additional traffic to our website and to our business.
Jason is a busy fitness professional. He generally leads 35 one-on-one sessions and five group training hours per week, splitting his time between two fitness facilities. Jason also runs a Sunday boot camp at the local park. In his spare time he develops client and group fitness programs, answers emails, returns phone calls and tries to keep up with a weekly blog. Jason is married and has a young son, but time with his family is limited owing to his busy schedule. Despite his efforts, he struggles to pay his bills each month.
You don’t need fancy camera equipment to capture quality video, explains Chris Savage, founder and CEO of Wistia, a video hosting tool for marketers. He offers five essentials for shooting professional-grade content using your iPhone:
You’re already an active blogger, and you’ve got hundreds of Facebook fans and TwitterTM followers. You consistently post relevant, informational updates and messages. You encourage feedback, and you foster conversations among your followers. Your clients are engaged and enthusiastic.
But you feel you’re in a bit of a rut, or you see that your audience isn’t really growing. Now is the time to mix in other social media tools and tactics.
newsletter_teaser: You’re already an active blogger, and you’ve got hundreds of Facebook fans and TwitterTM followers. You consistently post relevant, informational updates and messages.
Wise fitness professionals take advantage of social media platforms like Facebook and Twitter™ to increase Internet presence and enhance revenue potential. But how do you know if your efforts are hitting the mark? These social media measurement tools, courtesy of IDEA author Melissa Spraul, will help you gauge whether your message is being heard:
Radian6 (www.radian6.com). This paid social media listening, tracking, monitoring and engagement tool allows you to understand how social media and social customer relationship management can impact your success.