Three companies share campaign strategies that inspired action.
Creative Health Club Marketing
arketing involves telling people what you do and giving them a reason to contact you. There are many ways of doing this: direct sales, advertising, promotions. But you do have to tell people--you can't just wait for the phones to ring. According to market positioning expert Jack Trout (coa...
by Justin Price, MA
You can't start your own personal training business until you know what you want and how you're going to get it.
My career progressed as do most personal trainers' paths: I first worked for a gym, then worked as an independent contractor and then was in charge of a high-end personal training studio in London. However, I wanted more. I always wanted to...
How well are you positioned to market your facility to the first wave of baby boomers, 17 million of whom will turn 50 over the next 4 years? A research brief published by FIND/SVP, a knowledge services company that provides research and consulting on such matters, says that many marketers will miss the target because they don’t fully understand the “new set of values and self-images that will affect how [boomers] act and spend.” The brief sorts out the demographic and financial data for this group, which FIND/SVP projects to become a $1 trillion market by 2005.
Establish a routine. When you get a receipt that can be deducted, immediately file it in a place (organizer, wallet, checkbook) where you can retrieve it later and put it into the appropriate file.
Make sure you can read it. When you get the receipt, be certain all the information printed clearly. If not, fill in the missing information (date, amount, location, purpose).
If you you have to fold it, fold it printed side up. This will make it easy to find later.
If you made the investment in yourself to do the exercise I suggested in the last column (three sheets of paper—two columns each—titled “Things I Like to Do,” “Things I Don’t Like to Do,” etc.), you probably learned a lot about your true abilities, your shortcomings and who you are as a manager.
This column should help you begin to take better care of yourself in everyday management, which should positively affect your well-being. This change in you will ultimately affect your employees, your members and your organization in an extremely
s fitness facility owners and managers know, it can be challenging to help new members commit to exercise and get the most out of your programs and services. A variety of facilities are now offering introductory group exercise classes to help new members--and those new to group exercise-- feel welcome and successful. Some facilities schedule just one type of intro class. For examp...