How well are you positioned to market your facility to the first wave of baby boomers, 17 million of whom will turn 50 over the next 4 years? A research brief published by FIND/SVP, a knowledge services company that provides research and consulting on such matters, says that many marketers will miss the target because they don’t fully understand the “new set of values and self-images that will affect how [boomers] act and spend.” The brief sorts out the demographic and financial data for this group, which FIND/SVP projects to become a $1 trillion market by 2005.
If you made the investment in yourself to do the exercise I suggested in the last column (three sheets of paper—two columns each—titled “Things I Like to Do,” “Things I Don’t Like to Do,” etc.), you probably learned a lot about your true abilities, your shortcomings and who you are as a manager.
This column should help you begin to take better care of yourself in everyday management, which should positively affect your well-being. This change in you will ultimately affect your employees, your members and your organization in an extremely
Establish a routine. When you get a receipt that can be deducted, immediately file it in a place (organizer, wallet, checkbook) where you can retrieve it later and put it into the appropriate file.
Make sure you can read it. When you get the receipt, be certain all the information printed clearly. If not, fill in the missing information (date, amount, location, purpose).
If you you have to fold it, fold it printed side up. This will make it easy to find later.
s fitness facility owners and managers know, it can be challenging to help new members commit to exercise and get the most out of your programs and services. A variety of facilities are now offering introductory group exercise classes to help new members--and those new to group exercise-- feel welcome and successful. Some facilities schedule just one type of intro class. For examp...
B Y L O R I S . H U LT I N
ue to the fitness industry's tremendous growth over the past 20 years, health and fitness have become hot topics for all types of media. But this explosion of interest has a flip side: Getting media exposure in such a competitive marketplace can be challenging. With a huge selection of trainers, hundreds of instructors-turned-celebrities and a new facility opening every...
When college football recruiters started taking an interest in my son’s skills on the gridiron, I came to a useful realization: When it comes to attracting talent and developing winning teams, head coaches and group fitness directors have a lot of parallel priorities. newsletter_teaser: When college football recruiters started taking an interest in my son’s skills on the gridiron, I came to a useful realization: When it comes to attracting talent and developing winning teams, head coaches and group fitness directors have a lot of parallel priorities.
newsletter_teaser: When was the last time you took a hard look at the risks your business faces and the systems that you have—or don’t have—in place to safeguard yourself when disaster strikes? Investing time now to ensure adequate risk management precautions can bring you major savings, in both time and money, if an unexpected event occurs.