Are you leveraging your personal training knowledge, developing new revenue streams within your business and distinguishing yourself from other trainers?
Consider marketing to people who need to train for a special occasion, such as a wedding, formal dance, landmark birthday, class reunion or spring break. Clients getting ready for a special occasion will be highly motivated to reach their goal, be it fitting into a wedding dress or having “ripped” abs for a trip to the beach.
Partnering With Clients
Tapping into a client's expertise to fulfill your business dreams can reap rich rewards for both of you.
By Amanda Vogel, MA
If you have an idea for a new fitness product, as well as a client who possesses the skills necessary to bring your idea to fruition, a business alliance might be the answer for you too. Receiving Business Support From a Client Full partnership is not...
Grant Writing for Dummies
Use this primer to apply for grant funding to create needed fitness programs. By Jill Hoffman
o address the global obesity epidemic threatening the health of our children, IDEA has been urging fitness professionals to become part of a grassroots effort to Inspire the World to Fitness. One way you can join this effort is to create a fitness program that targets youngst...
Three companies share campaign strategies that inspired action.
Creative Health Club Marketing
arketing involves telling people what you do and giving them a reason to contact you. There are many ways of doing this: direct sales, advertising, promotions. But you do have to tell people--you can't just wait for the phones to ring. According to market positioning expert Jack Trout (coa...
by Justin Price, MA
You can't start your own personal training business until you know what you want and how you're going to get it.
My career progressed as do most personal trainers' paths: I first worked for a gym, then worked as an independent contractor and then was in charge of a high-end personal training studio in London. However, I wanted more. I always wanted to...
How well are you positioned to market your facility to the first wave of baby boomers, 17 million of whom will turn 50 over the next 4 years? A research brief published by FIND/SVP, a knowledge services company that provides research and consulting on such matters, says that many marketers will miss the target because they don’t fully understand the “new set of values and self-images that will affect how [boomers] act and spend.” The brief sorts out the demographic and financial data for this group, which FIND/SVP projects to become a $1 trillion market by 2005.
Establish a routine. When you get a receipt that can be deducted, immediately file it in a place (organizer, wallet, checkbook) where you can retrieve it later and put it into the appropriate file.
Make sure you can read it. When you get the receipt, be certain all the information printed clearly. If not, fill in the missing information (date, amount, location, purpose).
If you you have to fold it, fold it printed side up. This will make it easy to find later.