Hybrid training (online training coupled with face-to-face training) is often the perfect mix for clients who prefer the conveniences of the Web yet require the guidance of a live trainer. The good news is that new niche networks on the Web can help you develop hybrid fitness programs. In addition to offering the features of regular online social communities, these fitness networks allow members to set individual health goals, design workouts, track weight loss, log food intake, keep wellness blogs and access educational resources.
One of the largest trends in the wellness movement is the emergence of spas around the globe. Originally derived from the Latin “solus per aquam,” or “health from water,” the today’s evolved spa offers a plethora of different modalities for self-care
Accounting is an important part of any
business. It provides the financial snapshot we need in order to make informed
decisions regarding the current and future health and performance of our
business. If you expect your own fitness business to grow and flourish, you
will need to possess more than just a passing knowledge of accounting
The April issue of this column examined the myriad issues that you should consider before deciding on a legal structure for your new or existing business. If you have chosen to incorporate your company, there are several ways to go about it. Each of these options comes with its own price tag and its own advantages and disadvantages.
Hire an Attorney
The new field of personal or life
coaching represents a rich avenue for career development for fitness and
wellness professionals. At national and international industry conferences,
coaching sessions are on the rise, and significant numbers of instructors and
trainers are expanding their careers with coaching services. What is this new
field (see the sidebar “What ...
At some point many personal training entrepreneurs decide they need assistance running their business. Are you trying to balance everything—training sessions, employee issues, business and financial matters, building and supplies, etc.? If so, it may be time to make a change. If you are at a juncture in your business life where you are feeling overwhelmed, stagnant, disorganized, fr...
IDEA Health & Fitness Association, the world's leading membership organization of health and fitness professionals with more than 22,000 members in over 80 countries, gets fiscal by helping fitness professionals fine-tune their businesses and budgets in the latest issue of IDEA Fitness Journal.
Increasingly, fitness professionals are seeking to work for themselves. Early d...
There doesn’t seem to be much dispute
about healthcare costs being a burden on employers and employees. Chronic
disease alone costs the United States more than $1 trillion annually. The U.S.
spends an additional $277 billion per year just to treat seven of the most
common diseases (cancer, diabetes, hypertension, stroke, heart disease,
pulmonary conditions and menta...