Accounting is an important part of any
business. It provides the financial snapshot we need in order to make informed
decisions regarding the current and future health and performance of our
business. If you expect your own fitness business to grow and flourish, you
will need to possess more than just a passing knowledge of accounting
At some point many personal training entrepreneurs decide they need assistance running their business. Are you trying to balance everything—training sessions, employee issues, business and financial matters, building and supplies, etc.? If so, it may be time to make a change. If you are at a juncture in your business life where you are feeling overwhelmed, stagnant, disorganized, fr...
The new field of personal or life
coaching represents a rich avenue for career development for fitness and
wellness professionals. At national and international industry conferences,
coaching sessions are on the rise, and significant numbers of instructors and
trainers are expanding their careers with coaching services. What is this new
field (see the sidebar “What ...
The April issue of this column examined the myriad issues that you should consider before deciding on a legal structure for your new or existing business. If you have chosen to incorporate your company, there are several ways to go about it. Each of these options comes with its own price tag and its own advantages and disadvantages.
Hire an Attorney
IDEA Health & Fitness Association, the world's leading membership organization of health and fitness professionals with more than 22,000 members in over 80 countries, gets fiscal by helping fitness professionals fine-tune their businesses and budgets in the latest issue of IDEA Fitness Journal.
Increasingly, fitness professionals are seeking to work for themselves. Early d...
There doesn’t seem to be much dispute
about healthcare costs being a burden on employers and employees. Chronic
disease alone costs the United States more than $1 trillion annually. The U.S.
spends an additional $277 billion per year just to treat seven of the most
common diseases (cancer, diabetes, hypertension, stroke, heart disease,
pulmonary conditions and menta...
More and more employers are realizing the benefits of keeping employees healthy to enhance workplace morale and cut costs associated with sickness and injury. One such employer, Sandia National Laboratories in Livermore, California, has received the 2007 California Fit Business Award from the California Task Force on Youth and Workplace Wellness. The award was created to honor or...
Retention, membership, sales, customer service--these terms are used frequently when describing the various aspects of running a successful fitness facility. One term not heard as often, yet of equal importance, is corporate culture.
One of the most important decisions you will make as a business owner is how to legally structure your company. Your own assessment of the risks and costs involved, together with guidance from your professional advisers, should determine your corporate structure.
Many personal trainers open their studios as sole proprietorships and then find that as their businesses grow, that st...
Client retention is one of the greatest
obstacles fitness professionals can face. However, since it is far more
difficult to attract a new client than to keep a current one, it’s crucial to
strengthen your retention know-how. Discover how to boost client adherence
levels by incorporating fundamental coaching elements into your se...