Despite the traditional name-calling, backbiting, mudslinging and criticism that seem to characterize U.S. presidential races in modern times, during this past campaign season one word was emblazoned on the minds of all Americans: Change. People want change. Change the economic situation, change healthcare, change the banking system, change energy reliance, change, change, change!
When the average consumer hears the term personal trainer, does it evoke the image of a leader or educator—or of a glorified workout partner leading a tough training session several days per week? Perhaps more importantly for our industry’s future—how do we, as trainers, perceive ourselves?
You probably already recommend health and fitness products to your clients. What if you could receive a cut of the profit when clients purchased stuff you told them about? This technique is called affiliate marketing, and it’s one way to bring in revenue without having to actively provide a service, as you do with one-on-one training.
From time to time, economic and political events make people anxious and fearful about their futures. At Strategic Coach®, our business is helping successful entrepreneurs increase their sense of direction, confidence and capability in all areas of their personal and business lives. In response to many requests from our clients for insight on how to thrive when events seem to be beyond their control, we offer 10 strategies for transforming negativity and unpredictability into opportunities for growth, progress and achievement.
Just as you’re starting to get a little momentum in your career, a “bigger than usual” obstacle has been placed on your road to success. Thousands of trainers are being challenged by clients who have either cut back or stopped their training sessions altogether as a direct result of the tightening economy.
Man, times sure are great, aren’t they? You’re doing what you love working in a thriving industry of infinite opportunity, getting paid tons of money and also making a real difference in people’s health and fitness.
Need funding to get more children active? Apply for one of the following grants:
Grant #1: The 2009 Champions for Healthy Kids grant program will award $10,000 each to about 50 community-based groups working on creative ways to help youth adopt healthy eating and physical activity behavior. The General Mills Foundation, in partnership with the American Dietetic Association Foundation and the President's Council on Physical Fitness and Sports, developed the Champions for Healthy Kids grant program in 2002.
Group fitness instructors and personal trainers: are you looking for the next step in your career? If so, you might be interested in moving into management. This move could very well increase your earnings and provide the chance for professional growth in the fitness industry.
Do you often feel that you have a million things you must do, a thousand things you’d like to do and no time to do any of them? The feeling of having too much on our plate can rob us of the precious energy we rely on. Time management is an essential key to success for any busy wellness professional.
Fancy television ads, colorful magazine spreads, eye-catching direct mail pieces: what do we truly hope to achieve with our ongoing marketing efforts? The answer: satisfied paying customers. However, with tremendous competition in the fitness industry today, traditional forms of advertising are no longer enough to garner significant results in most markets. It’s time to step it up. There is a difference between advertising and advertising effectively. To develop a successful marketing campaign, begin by taking two steps:
1. Devise a concrete plan.