Fancy television ads, colorful magazine spreads, eye-catching direct mail pieces: what do we truly hope to achieve with our ongoing marketing efforts? The answer: satisfied paying customers. However, with tremendous competition in the fitness industry today, traditional forms of advertising are no longer enough to garner significant results in most markets. It’s time to step it up. There is a difference between advertising and advertising effectively. To develop a successful marketing campaign, begin by taking two steps:
1. Devise a concrete plan.
Client retention is one of the greatest obstacles wellness professionals can face. However, since it is far more difficult to attract a new client or student than to keep a current one, it’s crucial to strengthen your retention know-how.
Pricing your services is a complex subject and, as a result, few organizations price as accurately as they should. Determining a good and fair price for your services requires consideration of a number of different items, including your costs, the value perceived by your customers, alternatives available to customers, your regional cost of living and the effects of any competition.
Hybrid training (online training coupled with face-to-face training) is often the perfect mix for clients who prefer the conveniences of the Web yet require the guidance of a live trainer. The good news is that new niche networks on the Web can help you develop hybrid fitness programs. In addition to offering the features of regular online social communities, these fitness networks allow members to set individual health goals, design workouts, track weight loss, log food intake, keep wellness blogs and access educational resources.
One of the largest trends in the wellness movement is the emergence of spas around the globe. Originally derived from the Latin “solus per aquam,” or “health from water,” the today’s evolved spa offers a plethora of different modalities for self-care
Accounting is an important part of any
business. It provides the financial snapshot we need in order to make informed
decisions regarding the current and future health and performance of our
business. If you expect your own fitness business to grow and flourish, you
will need to possess more than just a passing knowledge of accounting
The new field of personal or life
coaching represents a rich avenue for career development for fitness and
wellness professionals. At national and international industry conferences,
coaching sessions are on the rise, and significant numbers of instructors and
trainers are expanding their careers with coaching services. What is this new
field (see the sidebar “What ...
The April issue of this column examined the myriad issues that you should consider before deciding on a legal structure for your new or existing business. If you have chosen to incorporate your company, there are several ways to go about it. Each of these options comes with its own price tag and its own advantages and disadvantages.
Hire an Attorney