A group fitness instructor’s career path often has many sharp turns and curves. New trends, club openings and closings, fluctuating job opportunities and shifts in teaching interest are just a few of the changes you might face. Learning how to deal successfully with these turns and curves can be challenging. Whether planned or unexpected, good or bad, change can cause even the most seasoned instructor to re-evaluate her desire to teach.
Before the recession, I traveled all over the map to go from one client’s home to the next. I didn’t think much about travel expenses or the time and energy it took to get to my locations. I considered it a trade-off for charging a higher rate than most other trainers around the city.
How does a small business evolve into a franchise? Here are two examples of real-world success: From license to franchise: Healthy Inspirations. Healthy Inspirations is a successful weight-loss program that Casey Conrad founded as a small business. “I opened a stand-alone location and, because of my exposure in the industry, people started asking if they could license the concept,” she says. newsletter_teaser: Check out this great article from the IDEA Online Library and discover the ingredients you need to turn your fitness business into a recipe for success.
Sample Guest Introductions
The following intro bios worked well because they are concise, easily read aloud and written to be heard, which is different from written to be read silently. newsletter_teaser: Check out this great sample class from the IDEA Online Library and learn how to be the successful guest who lands bookings.
John Manrique, cofounder of Revolutions Cycling Studio in Jupiter, Florida, is an indoor cycling instructor and sports enthusiast. “I knew I needed to add flexibility training to my routine and was interested in yoga, but . . . I never seemed to have time for [a class],” he says.
At the University Y in Seattle, we’ve found a way to better serve our overweight and underexercising clients. We call the program Y I CAN, and it reaches out to members who: feel intimidated by group fitness classes, lack confidence in the weight room, and have tried and failed at weight loss.
newsletter_teaser: At the University Y in Seattle, we’ve found a way to better serve our overweight and underexercising clients. We call the program Y I CAN, and it reaches out to members who: feel intimidated by group fitness classes, lack confidence in the weight room, and have tried and failed at weight loss.
It's early March. Any fitness pro knows the New Year’s cycle: large numbers of nonexercisers vow to get fit, show up in January--and then disappear within a month or two. How can you prevent this? People fall off the workout wagon for many reasons: Too tired. Too busy. Too boring. Too hard. Let’s look at why the motivation to change and the intention to work out aren’t always enough, and how you can help exercisers stick to their resolutions.newsletter_teaser: It's early March. Any fitness pro knows the New Year’s cycle: large numbers of nonexercisers vow to get fit, show up in January--and then disappear
People often talk about how it takes 21 days to start a habit. But did you know that it takes just 10 days to drive new revenue and raving fans into your business? Creating simple, replicable 10-day group programs can be a moneymaker in any fitness business. Learn how to execute this format from takeoff to touchdown, and get ready to increase your bottom line and deepen your impact in your community.