If we had it to do all over again, there wouldn’t be much we would change, if anything. We, and IDEA, have come to this exact moment in time as a sum of all the parts, moments, people and happenings—both amazing and sometimes not so great—that have happened on our journey since we founded IDEA.
A group fitness instructor’s career path often has many sharp turns and curves. New trends, club openings and closings, fluctuating job opportunities and shifts in teaching interest are just a few of the changes you might face. Learning how to deal successfully with these turns and curves can be challenging. Whether planned or unexpected, good or bad, change can cause even the most seasoned instructor to re-evaluate her desire to teach.
Before the recession, I traveled all over the map to go from one client’s home to the next. I didn’t think much about travel expenses or the time and energy it took to get to my locations. I considered it a trade-off for charging a higher rate than most other trainers around the city.
How does a small business evolve into a franchise? Here are two examples of real-world success: From license to franchise: Healthy Inspirations. Healthy Inspirations is a successful weight-loss program that Casey Conrad founded as a small business. “I opened a stand-alone location and, because of my exposure in the industry, people started asking if they could license the concept,” she says. newsletter_teaser: Check out this great article from the IDEA Online Library and discover the ingredients you need to turn your fitness business into a recipe for success.
Sample Guest Introductions
The following intro bios worked well because they are concise, easily read aloud and written to be heard, which is different from written to be read silently. newsletter_teaser: Check out this great sample class from the IDEA Online Library and learn how to be the successful guest who lands bookings.
John Manrique, cofounder of Revolutions Cycling Studio in Jupiter, Florida, is an indoor cycling instructor and sports enthusiast. “I knew I needed to add flexibility training to my routine and was interested in yoga, but . . . I never seemed to have time for [a class],” he says.
We all want to belong to something. We all want to be a part of something bigger than ourselves. A group. A club. An association.
To reach our highest potential, we need to go beyond thinking of our “customer base” and our “employees” and start thinking of our tribe. You may have a group of clients or a number of employees, but that is not a tribe. In a tribe, people feel a deep affiliation with— and take pride in—your fitness business.
At the University Y in Seattle, we’ve found a way to better serve our overweight and underexercising clients. We call the program Y I CAN, and it reaches out to members who: feel intimidated by group fitness classes, lack confidence in the weight room, and have tried and failed at weight loss.
newsletter_teaser: At the University Y in Seattle, we’ve found a way to better serve our overweight and underexercising clients. We call the program Y I CAN, and it reaches out to members who: feel intimidated by group fitness classes, lack confidence in the weight room, and have tried and failed at weight loss.