Shaka Fitness® in Cleveland puts a new twist on an old favorite with
SUP Pool Yoga.
While yoga on a standup paddleboard is not a new idea—especially in locations where people have access to ocean or lakes—this offering utilizes an indoor pool. This allows participants to experience the core-strengthening and balance-training benefits of yoga on the water year-round. Even better, the predictability of indoor weather conditions allows the facility to maintain a consistent schedule.
At several City Surf Fitness locations in Texas and Louisiana,
offers participants the benefits of surfing—even though there aren’t any waves nearby. According to the website, the class is taught on SURFSET® RipSurfer X boards and features “fun surf-inspired movements, utilizing surfer-specific muscle groups.” Classes are open to every fitness level, and instructors provide modifications for more or less intensity.
While not exclusive to men, Yo-Bro YOGA at RIO Pilates & Yoga
Studio in Halifax, Nova Scotia, is a high-energy class that allows
practitioners to explore their physical limits. Catering to the
masculine energies of both men and women, the program offers
techniques for strength building and endurance—as well as opportunities
for arm balances and inversions. Participants are rewarded for their
efforts with craft beer at the end of class.
At multiple locations throughout the country, Equinox offers
an indoor cycling experience that combines video game technology and visuals to create a competitive and interactive ride. There are two class options available—
which aims for maximum calorie expenditure, and
suited for cyclists who focus on distance and endurance.
To achieve results, your participants need to be challenged in new ways. If your strength training classes are circuit-style and you want to up the ante, try adding strategic progressions. This workout, a traditional circuit format, cycles through several exercises with minimal rest. The key is to challenge participants by adjusting a variable during each cycle. With this approach, they enjoy the familiarity of the sequences, as well as fun surprises.
Circuit Progressions Details
More and more, knowledgeable individuals are developing themselves as brands. For exam- ple, well-known fitness professionals like Chalene Johnson and Cassey Ho have become the product they sell. Public relations expert Marsha Friedman believes that everyone should follow in these experts’ footsteps. “By branding yourself—making sure the world knows who you are and what expertise you have to offer—you not only set yourself apart from your competitors but you also open the door to new opportunities,” she explains.
Here are her top tips for developing your own brand:
When Jack and Jenna Oliver opened Above the Bar, a CrossFit® facility in Fort Walton Beach, Florida, 2 years ago, they knew it wouldn’t be an overnight success. However, they didn’t expect the competition to be so fierce. First, they had to deal with a Planet Fitness grand opening (with $10 monthly memberships); then, another CrossFit facility set up shop just a few miles away. Despite the competition, their box was so successful that they moved to a larger location—only to find out that a 24 Hour Fitness® was opening up less than a mile away!newsletter_teaser: When Jack and Jenna Oliver opened Above the Bar, a CrossFit® facility in Fort Walton Beach, Florida, 2 years ago, they knew it wouldn’t be an overnight success. However, they didn’t expect the competition to be so fierce. First, they had to deal with a Planet Fitness grand opening . . .
The best fitness advice that I have received is: Don’t be afraid to be creative. I was nearing the end of my education in the fitness field. The advice was just what I needed before returning to my hometown to start training a full client list. I was at a “hands-on” retreat to get practical experi- ence in training.
Have you thought about throwing your hat into the corporate wellness ring? Perhaps now is the right time to get involved.
According to the research company IBISWorld, the U.S. gross domestic
product is expected to rise 3.9% per year over the next few years. That means corporations could be allocating extra funding toward health and wellness program- ming, suggests the research organization. IBISWorld believes that, as a result, the corporate fitness and wellness industry will see marked financial growth. Here’s
a rundown of the findings: