Core Fitnesswe can do this.Flip through this issue of IDEA Fitness Journal and you’ll be exposed to a wide variety of fitness business names and logos, each one telling a “story” about the company it represents. What would you like your business name and logo to convey about you? If you’re gearing up to create a name and logo for the first time, or you’re revamping what you’ve already got, this article is for you.
I have had the distinct pleasure of providing health and fitness services to some of the world’s most astute business minds. Quite often during our training sessions—without even realizing it—these clients will share information that could benefit my fitness business. If you pay attention, you’ll be able to glean insights from your clients as well. A client’s business might consist of a huge, global operation, while yours might be a 1,500-square-foot personal training studio. What I have learned, however, is that business is business, no matter the size.
The new year is always a popular time to recommit to regular exercise or get into it for the first time. However, as a personal trainer, you know that many people allow their new fitness routines to fizzle out before too long. One way to help clients stay on top of exercise-related New Year’s resolutions—and extend their efforts to a routine that lasts well past February—is to offer introductory “quick-start” or “jump-start” training with beginning and end dates. newsletter_teaser: Check out this great sample class from the IDEA Online Library. Warm up group strength participants by using readily available “equipment” —their own bodies.
Have you ever dreamed of taking your clients on a fitness retreat to Mexico? Or a weekend of hiking in your local mountains? Maybe you’ve imagined leading an introspective Pilates retreat, a five-star motivational weekend or an energizing boot-camp getaway? newsletter_teaser: Check out this great article from the IDEA Online Library, and learn how to organize moneymaking workout getaways to increase client satisfaction.
As a manager and as an owner of a personal training studio for 20 years, I have had trainers leave and take clients three times. You can have trainers sign all the noncompete contracts you want, plus sign a contract that says they won’t steal clients. However, the loyalty that clients and trainers develop is a tough one to come between. Furthermore, you can sue a trainer for “stealing” a client, but after all is said and done, and time and energy lost, the client will still end up with the trainer, so choose your battles.
How does a small business evolve into a franchise? Here are two examples of real-world success: From license to franchise: Healthy Inspirations. Healthy Inspirations is a successful weight-loss program that Casey Conrad founded as a small business. “I opened a stand-alone location and, because of my exposure in the industry, people started asking if they could license the concept,” she says. newsletter_teaser: Check out this great article from the IDEA Online Library and discover the ingredients you need to turn your fitness business into a recipe for success.
More than 400 personal trainers are scheduled to arrive in Seattle to join the ones who came early for the preconference options, which included TRX: Sports Medicine Suspension Training Course and NASM: Women's Fitness Specialist Workshop. If the opening class is any indication, we're in for a stream of steady inspiration from some of the Northwest's best.