September marks my 23rd year leading group fitness. A lot has changed since I started teaching. Women are no longer afraid to pick up a pair of dumbbells heavier than 3 pounds, and high impact has given way to high-intensity interval training. What
changed is what it takes to be a strong group fitness instructor. It’s normal to make mistakes, and over the years I’ve made them all. Read on to learn from my rookie flubs and how to avoid making them yourself.
Once you've determined the kinds of online products you plan to offer, the next step is to attract and maintain a healthy virtual clientele. Learn how to do just that.newsletter_teaser: Once you've determined the kinds of online products you plan to offer, the next step is to attract and maintain a healthy virtual clientele. Learn how to do just that.
Fitness professionals should discuss nutrition with their clients.
Historically, many fitness pros have either avoided nutrition
discussions for fear of straying outside their scope of practice or gone
overboard by exceeding their scope of practice—recommending nutritional
supplements or individualized meal plans.
There is a better way: Staying within scope of practice while adopting a
coaching philosophy that uses proven methods of behavior change.
One of the ways that I establish pro- fessional boundaries is by keeping the training sessions about the clients. When they ask, “And how are you?” I answer with a genuine “Great!” and leave the conversation at that.
Tired of the inherent time-for-dollars limits of traditional personal training? Virtual coaching offers a supplemental income stream—or an online-only career.newsletter_teaser: Tired of the inherent time-for-dollars limits of traditional personal training? Virtual coaching offers a supplemental income stream—or an online-only career.
Core Fitnesswe can do this.Flip through this issue of IDEA Fitness Journal and you’ll be exposed to a wide variety of fitness business names and logos, each one telling a “story” about the company it represents. What would you like your business name and logo to convey about you? If you’re gearing up to create a name and logo for the first time, or you’re revamping what you’ve already got, this article is for you.
5 Tips on Obtaining Physician Referrals
Many fitness professionals may not know where to begin when attempting to build a career in medical fitness. These five communication strategies can help fitness professionals obtain physician referrals:
I have had the distinct pleasure of providing health and fitness services to some of the world’s most astute business minds. Quite often during our training sessions—without even realizing it—these clients will share information that could benefit my fitness business. If you pay attention, you’ll be able to glean insights from your clients as well. A client’s business might consist of a huge, global operation, while yours might be a 1,500-square-foot personal training studio. What I have learned, however, is that business is business, no matter the size.
The new year is always a popular time to recommit to regular exercise or get into it for the first time. However, as a personal trainer, you know that many people allow their new fitness routines to fizzle out before too long. One way to help clients stay on top of exercise-related New Year’s resolutions—and extend their efforts to a routine that lasts well past February—is to offer introductory “quick-start” or “jump-start” training with beginning and end dates. newsletter_teaser: Check out this great sample class from the IDEA Online Library. Warm up group strength participants by using readily available “equipment” —their own bodies.