Business Articles

In the fitness business, where many personnel are part-time, employee conduct can easily be overlooked. Because of their schedules, some fitness facility employees may not even have contact with management. newsletter_teaser: In the fitness business, where many personnel are part-time, employee conduct can easily be overlooked. Because of their schedules, some fitness facility employees may not even have contact with management.

You just finished teaching what felt like a seamless kickboxing class. You’re feeling that post-teaching buzz that comes from your own endorphins and the added high of inspiring others to move their bodies and have fun. As you pass through the locker room to freshen up, you overhear a conversation that kills your buzz. “Can you believe she taught that same tired, old routine?” says an unfamiliar voice from behind an open locker door. “I know, right?” echoes another voice. “And she could also stand to lose a pound or two. She doesn’t look that fit to me.”newsletter_teaser: You just finished teaching what felt like a seamless kickboxing class. You’re feeling that post-teaching buzz that comes from your own endorphins and the added high of inspiring others to move their bodies and have fun.

Corporate wellness is the “elephant in the room” in our industry. You can ignore it. You can dance around it and say it’s not your thing. Or you can embrace it. Learn to dominate in this fast-growing field by putting your skills and passion to work for workplaces. There is room for creativity, so don’t worry about what you know or don’t know, or about a lack of standard resources. Armed with the simple tips in this article, you can inspire real change in a workplace, impact your bottom line and grow your brand. It’s a Red-Tape Worldnewsletter_teaser: Corporate wellness is the “elephant in the room” in our industry. You can ignore it. You can dance around it and say it’s not your thing. Or you can embrace it.

Whether you teach one indoor cycling class or provide individual training to 40 clients per week, as a fitness professional and business owner you are a leader in your community. Leaders inspire change in their clients, their colleagues, their employees and their community. By developing your leadership skillsregardless of your role in the fitness industryyou can inspire others to lead as well, and take action to improve the world around you. newsletter_teaser: Whether you teach one indoor cycling class or provide individual training to 40 clients per week, as a fitness professional and business owner you are a leader in your community.

As the second installment in our new series on leadership development for fitness professionals, this article will show you the value of truly living the life of a fitness professional—and share some ways to ensure that you send the right message both in and out of the workplace.newsletter_teaser: As the second installment in our new series on leadership development for fitness professionals, this article will show you the value of truly living the life of a fitness professional—and share some ways to ensure that you send the right message both in and out of the workplace.

Let’s face it. This is not the easiest time to operate a personal training business. We are still in the throes of the worst economic recession since the Great Depression. The good news is that there are opportunities for personal trainers to thrive. To increase your chances for success, you just need to be proactive. Over the next two issues of IDEA Trainer Success I will present 10 steps you can take to ensure stability and success during a faltering economy. Here are the first five. 1. Target Your Expertisenewsletter_teaser: Let’s face it. This is not the easiest time to operate a personal training business. We are still in the throes of the worst economic recession since the Great Depression.

FPO newsletter_teaser: Owning a personal training business can be very rewarding: you can train clients as you see fit, set your own schedule and be your own boss. But being a business owner can also pose significant challenges.

Three years ago, Hayley Hollander was an in-demand personal trainer with a jam-packed schedule, a waiting list and a problem: Like many experienced trainers, she’d maxed out her hours and hit the wall. “I was reaching burn-out, training 55–70 hours a week, and making just around $100,000 a year. But I was literally killing myself to make that kind of money,” recalls Hollander, who charged, on average, $57 per one-on-one session.newsletter_teaser: Three years ago, Hayley Hollander was an in-demand personal trainer with a jam-packed schedule, a waiting list and a problem: Like many experienced trainers, she’d maxed out her hours and hit the wall.

In Part I of “Selling Services in a Faltering Economy” (in the October 2012 issue of IDEA Trainer Success), I discussed five steps you can take to energize your business: target your expertise; differentiate your products, price and relationships; protect your current client base; develop multiple revenue streams; and give gifts that reward you, too. Here are five more steps you can take to boost sales in a weak economy. Offer Multiple Purchase Options [subhead] newsletter_teaser: In Part I of “Selling Services in a Faltering Economy” (in the October 2012 issue of IDEA Trainer Success), I discussed five steps you can take to energize your business: target your expertise; differentiate your products, price and relationships; protect your current client base; develop multiple revenue streams; and give gifts that reward you, too.

Amanda Vogel Interview.m4v newsletter_teaser: Amanda Vogel, MA, accomplished fitness writer and owner of Active Voice Writing Service, offers tips to improve Web-based written communications for five formats: website, e-newsletter, blog, Facebook fan page and Twitter™.