by Cat Smiley
Running a successful company is much like being an athlete. You’ve got to attack the task with dedication, commitment, passion, integrity and respect for the road ahead and the people who are part of it. Just as you keep clients by training them to run faster and jump higher, you’ll build a long-lasting boot camp by starting out great and just getting better.
To secure success for your boot camp business in the long term, consider these strategies.
Have the Best Workout in Townnewsletter_teaser: Running a winning company is much like being an athlete. It takes dedication, commitment, passion and integrity. Secure long-term success for your boot camp business with these strategies.
by Cat Smiley
Running a successful business is much like being an athlete. You’ve got to attack the task with dedication, commitment, passion, integrity and respect for the road ahead and the people who are part of it. Just as you keep clients by training them to run faster and jump higher, you’ll build a long-lasting boot camp by starting out great and just getting better.newsletter_teaser: Running a successful boot camp is much like being an athlete. You’ve got to attack the task with dedication, commitment, passion, integrity and respect for the road ahead and the people who are part of it.
by Joy Keller
How good does it feel when your clients start seeing results? An educated personal trainer who knows how to put together the perfect program is a metabolic magician. When clients see and feel they are manifesting their goals, the impact of your program design is apparent. The best personal trainers work at their craft, constantly learn new concepts and upgrade their expertise. This pays off with powerful, purposeful, client-focused sessions that make a lasting impression.newsletter_teaser: How good does it feel when your clients start seeing results? An educated personal trainer who knows how to put together the perfect program is a metabolic magician. When clients see and feel they are manifesting their goals, the impact of your program design is apparent.
by Cat Smiley
Before creating The Original Boot Camp, I spent many sleepless nights trying to figure out how to launch what would become Canada’s first fitness boot camp. Since I had no other business models to learn from, our operations procedure was based on trial, error and many sleepless, stressful nights of research. I’m happy to say my company has turned six-figure annual sales and found hundreds of contented customers since its 2001 debut, in addition to creating an incredibly rewarding career for yours truly. But man, I wished someone had told me back then what I’m about to tell you now.newsletter_teaser: Before creating The Original Boot Camp, I spent many sleepless nights trying to figure out how to launch what would become Canada’s first fitness boot camp. Since I had no other business models to learn from, our operations procedure was based on trial, error and many sleepless, stressful nights of research.
by Cat Smiley
Boot camps offer an amazing opportunity to clients and trainers.
For clients, boot camps provide a playground of back-to-basics exercises, team spirit and camaraderie as they tap into their inner soldier and push their limits, both physically and mentally.newsletter_teaser: For clients, boot camps provide a playground of back-to-basics exercises, team spirit and camaraderie as they tap into their inner soldier and push their limits, both physically and mentally.
by Stacey Lei Krauss
Barefoot training finally hit its stride in 2010. Many people began wearing footwear that offered little to no support so that ground reaction forces would have a better chance of making it up the kinetic chain. Others simply took their shoes off, went outside and started running. However, as the barefoot training trend has grown in popularity, so has the need for foot and ankle conditioning. Proper progression from lace-up shoes to naked feet requires patience and attention to detail.newsletter_teaser: Barefoot training finally hit its stride in 2010. Many people began wearing footwear that offered little to no support so that ground reaction forces would have a better chance of making it up the kinetic chain. Others simply took their shoes off, went outside and started running. However, as the barefoot training trend has grown in popularity, so has the need for foot and ankle conditioning. Proper progression from lace-up shoes to naked feet requires patience and attention to detail.
by Ryan Halvorson
It’s 8:00 o’clock Saturday morning at San Diego’s Mission Bay Park. You might expect a quiet morning with a few “early-bird” families strolling along the park’s winding paths. However, the park is far from quiet. Cast your eye around and you will likely see a group of sweaty individuals working for the weekend. Some groups stay put, while others travel along the bay’s expanse. The 2005 IDEA Personal Trainer of the Year, Todd Durkin, MA, and his team chant loudly as they sprint by a group of women performing squats with strollers nearby.Node Features: Has Video
by Lisa Druxman, MA
Finding Locations
On any given day, you can find an outdoor fitness class operating at your local park. But it wasn’t always this way.
by Amanda Vogel, MA
With the success of boot camps and small-group training, personal trainers are beginning to claim the group domain. These days, it’s more profitable for trainers to teach group as an offshoot of personal training than for traditional group exercise instructors to teach scheduled classes! So if you’re an instructor, what can you learn from trainers about increasing your profits?newsletter_teaser: With the success of boot camps and small-group training, personal trainers are beginning to claim the group domain. These days, it’s more profitable for trainers to teach group as an offshoot of personal training than for traditional group exercise instructors to teach scheduled classes! So if you’re an instructor, what can you learn from trainers about increasing your profits? By leveraging your group skills, tapping into your creativity and making use of your existing resources, you can build your career and revenue base in your area of specialization: group fitness.
by Jan Schroeder, PhD, Shawn Dolan, PhD, RD
newsletter_teaser: The first time we surveyed members for the annual IDEA Fitness Programs & Equipment Trends report, in 1995, personal training was just beginning to emerge as an affordable exercise option for most consumers and as a viable career choice for fitness professionals. Pilates had been around for decades; however, relatively few exercise professionals knew much about it. Zumba®? What-a? Never heard of it.