by Fraser Quelch
Boot camps have never been a hotter commodity in the fitness industry than right now. As the concept has grown in popularity, so has the need to come up with a viable business model to ensure that the quality of boot camp programming remains high. To stay competitive, you need to focus on delivering participants the results they want; generating referral business; maximizing your return o...
by Leigh Crews
Active Baby Boomers, or “Zoomers,” are a largely untapped market for boot camp–
style classes. Zoomers were at the heart of the running and aerobics crazes of the 1980s and still want to maintain a high level of fitness. At the same time they may be cognizant of previous injuries and current limitations.
by Ryan Halvorson
In more philanthropic news, Philadelphia-area personal trainer Matt Sgro has challenged fellow fitness professionals nationwide to donate their time to raise money for charity. The goal of Sgro’s program, called Boot Camps With a Purpose™, is to raise
$1 million nationwide; proceeds are to be donated to each participating boot camp instructor’s charity of choice.
by Kimberly Spreen
“Kickbox Boot Camp” is a time-efficient, interval-style workout that yields great results. Cardio kickboxing drills and combinations improve aerobic endurance and burn calories. Athletic drills—incorporated as short bursts—challenge the body anaerobically. The finishing touch is a strength training segment that targets large muscle groups and improves muscular endu...
by Donna Read
Every now and then, participants need
to be reminded that training in the swimming pool offers numerous benefits for all fitness levels. Based on speed, power and strength rather than rhythm and choreography, H2O Bootcamp incorporates pyramid training, kickboxing drills, interval training, power drills, speed bursts and strength exercises. While this class requires no coordination, it does demand a lot of stamina and is great for students who need a new challenge and prefer hard, athletic workouts.
by Eve Fleck, MS
Indoor boot camp-style classes have exploded in popularity recently because they offer a fun, demanding atmosphere that generates results. Often, clients who want tough cardio workouts can be found in the indoor cycling room or at outdoor boot camps, leaving the group exercise studio for the choreography lovers. Not anymore! Sneaker Camp takes the best of both worlds and allows you to provide heart-pumping workouts without all the yelling, while keeping the creature comforts of music and air conditioning!
Class Details
by Leigh Crews
Boot camp classes are a great way to add variety, style and intensity to your schedule. Members love this format; they can work at their own pace without feeling that they are out of step with the music or other participants. Classes are easy and fun to teach, and you don’t need a lot of equipment. And almost all the exercises are modifiable, so you can increase or decrease the challenge ...
by Ryan Halvorson
Subject: Lori PattersonCompany: Boot Camp ChallengeTaking the Plunge. Lori Patterson, creator of Boot Camp Challenge™ (BCC) based in St. Peters, Missouri, has been involved in fitness for many years. “I entered the fitness industry 23 years ago, before it was tech...
