Speaker and author Debra Atkinson, MS, CSCS, is a prior Senior Lecturer at Iowa State University, and the current Personal Training director at Ames Racquet & Fitness Center in Ames, Iowa. Her book, The Dollars and Sense of Selling Exercise: Promoting Personal Training with Integrity (March 2011) is available through www.healthylearning.com or on Amazon. Two dvds are in process of publication for 2013. She helps trainers know what to say, how and when to say it to create clients. She provides coaching, workshops and CECs for fitness pros who want to earn a living doing what they love. firstname.lastname@example.org and the fitness pros blog: https://www.voiceforfitness.com/en/fitness_professionals/dollars_and_sense_of_selling_exercise/ ... read more.