115: Winning the Culture War With Exercise and Fitness

Session Format: Lecture

As a society, we are facing a culture war that challenges people's value systems, resolve and discipline. In this eye-opening presentation, JC will point to the 800 lb gorilla in the room that everyone avoids-the real reason people go to gyms. The insight gained from this presentation will provide fitness professionals with strategies that can help their clients successfully fight the culture war of the new millennium.

Juan Carlos Santana, MEd

IDEA Author/Presenter
Juan Carlos Santana, MEd, is the director and CEO for the Institute of Human Performance in Boca Rat... more less