Women are taking the fitness business industry by storm. This expanding segment of the business sector is driving the trends, ideas, spending habits and lifestyles of countless people around the world. But businesswomen face unique challenges that may prevent them from reaching their full potential. Get answers to common questions, and solutions to shared obstacles women entrepreneurs face. Women: Confirm that you are taking the right steps to succeed in the world of business!
By Nicki Anderson, Mary Bratcher, MA

Nicki Anderson

IDEA Author/Presenter

Subscribe

Nicki Anderson owned and operated Reality Fitness, Inc. from 1993-2012. Since selling her business, ... moreNicki Anderson owned and operated Reality Fitness, Inc. from 1993-2012. Since selling her business, she set her sites on helping fitness professionals grow successful businesses. She is currently a customer service, retention and relationship specialist. In addition to consulting, Nicki is the health and fitness columnist for Sun Times Media in Chicago and Naperville Magazine. Nicki has authored numerous books, including 101 Tips to Motivate Your Clients and Increase Retention, and Eight Steps to Create a Successful Personal Training Business . Nicki is the 2008 IDEA Personal Trainer of the Year, Voted one of Chicagoland's Top Fitness Trainers in 2010. Nicki lectures all over the world teaching fitness professionals the value of solid business practices. less

Mary Bratcher, MA

IDEA Author/Presenter

Subscribe

Mary Bratcher (MA, DipLC) is a Wellness Coach with nearly 20 years of counseling experience. She inc... moreMary Bratcher (MA, DipLC) is a Wellness Coach with nearly 20 years of counseling experience. She incorporates concepts from psychology and life coaching to help people develop better strategies for dealing with life's demands. She uses a practical, solution-based approach to life that helps people identify, approach, and resolve problematic issues. Mary has worked as a life coach in many countries including North America, England, and New Zealand. She specializes in small business development and resolution of psychological factors that contribute to musculoskeletal pain. Mary is a published author, professional speaker, media consultant, and faculty member for the American Council on Exercise. She is also an Associate Director of Content for PTontheNET and a member of the PTA Global Board of Directors. Mary has developed numerous continuing education courses for fitness professionals and is the co-creator of The BioMechanics Method™ educational program which provides exercise solutions for chronic pain (www.thebiomechanicsmethod.com). She is also the co-owner of The BioMechanics, a San Diego-based facility that specializes in helping people alleviate muscle and joint pain.
CEC provider for: ACE less