694: The Future of Fitness—Group Fitness Unleashed
Group fitness is more than a strong retention tool. When fully utilized, it is the most powerful form of assisted exercise to grow membership. The growth of budget and micro gyms has changed the industry landscape, bringing new opportunities and challenges for facilities. Differentiation through world-class execution of group fitness has the potential to grow and sustain your business through referrals and guest acquisition. Les Mills, and a distinguished industry panel share insights on how to drive over a million member touches per year.