352: Social Media: The New Behavior-Change Model!
When it comes to influencing people’s perceptions and behaviors, social media is king! In addition to using it for business marketing, why not leverage this power into your training programs? Discover social media from a programmatic standpoint. Learn how common online tools (i.e., Twitter, Facebook, YouTube, IDEA FitnessConnect) effectively align with health behavior-change models and discover ways to integrate social media to enhance your programs and increase adherence.