352: Social Media: The New Behavior-Change Model!

Time Block H - Saturday, 2:50-4:40pm
Presented by: Biray Alsac, MS
Session Format: Lecture

When it comes to influencing people’s perceptions and behaviors, social media is king! In addition to using it for business marketing, why not leverage this power into your training programs? Discover social media from a programmatic standpoint. Learn how common online tools (i.e., Twitter, Facebook, YouTube, IDEA FitnessConnect) effectively align with health behavior-change models and discover ways to integrate social media to enhance your programs and increase adherence.


Biray Alsac, MS

IDEA Author/Presenter
is a fitness technologist and instructional designer. She specializes in eLearning and uses interac... more less