When it comes to influencing people’s perceptions and behaviors, social media is king! In addition to using it for business marketing, why not leverage this power into your training programs? Discover social media from a programmatic standpoint. Learn how common online tools (i.e., Twitter, Facebook, YouTube, IDEA FitnessConnect) effectively align with health behavior-change models and discover ways to integrate social media to enhance your programs and increase adherence.

Biray Alsac, MS

IDEA Author/Presenter

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is a fitness technologist and instructional designer. She specializes in eLearning and uses interac... more is a fitness technologist and instructional designer. She specializes in eLearning and uses interactive technologies, exergames and social media tools to enhance fitness programs and develop educational trainings for professionals and organizations in the health, medical, exercise, fitness, wellness, and public health industries. As a consultant, she helps her clients design, deliver and evaluate new programs. Follow her on Twitter (@befitt) or read her blog to learn ways you can ‘exercise the web’ (www.BeFitWithBiray.com). less