113: Reinventing Worksite Wellness—The Forefront of Prevention in Unfit America
The evidence is clear! A large segment of our population does not utilize the services of fitness centers and professional trainers. Unfortunately, these individuals are precisely the ones who are driving healthcare costs through the roof! As fitness professionals, how do we incentivize these individuals to start leading a life of health? This preconference session addresses the challenge of how to best engage the unfit. Corporate worksite wellness programs are the perfect platform to inspire people who are on the fitness fence. This enlightening course will:
1) Give an overview of behavioral and psychological principles that lead people to change their behavior.
2) Offer strategies for designing a sustainable and profitable worksite wellness and health management program.
3) Discuss the business of creating a worksite wellness program, from site management to employee incentive programs.
- CECs are pending.
- Participants will receive a Certificate of Completion.