Noon–6:30pm
Managing a team of personal trainers or group fitness instructors can be challenging. Hear an inspiring opening address that focuses on leading with conviction and purpose. Then go to one of two breakout tracks: one for personal training managers and one for group fitness managers. Get the information you need to be successful in your role as a manager in the world of fitness today. Lastly, get tips at the closing address focusing on how you, the manager, can grow your career using strategies that the most successful business people use to stay ahead of the competition.

Opening General Session (for All Managers)
Noon–1:00pm
Be Extraordinary: Lead With Passion and Purpose
Helen Vanderburg
You have the ability to be an extraordinary leader. Find out how. Explore the top traits of leaders who inspire productivity and cooperation in the people they lead. Examine new ways to empower your team, assist in staff members’ professional development and grow your own career at the same time. Walk away with a renewed purpose and passion to help others to be the best they can be.

Breakouts

1:10–2:30pm
Group Fitness: Building Your Team of MVPs
Shannon Fable
Every team needs an MVP (most valuable player)! What would happen if you could turn your WHOLE team into MVPs? Learn the top 10 traits these group exercise dynamos bring to the table, as well as focus on what motivates and drives these key players. Leave with a plan for finding, hiring, creating and retaining a group that will make your job easier and transform your members' experience.

Personal Training: Building an Elite Team of Trainers
Sherri McMillan, MSc
Your program is only as strong as your team of trainers. Explore the key traits you should look for in top-notch trainers, what motivates them and what you can do to get your team performing to their potential. Walk away with a clear plan for recruiting, hiring, managing and retaining a world-class team of trainers. Once you implement these critical systems, your life will get a whole lot easier!

2:40–3:40pm
Group Fitness: Top Trends in Group Fitness
Donna Cyrus
As the world changes, so does the fitness industry. Find out how world events have affected group exercise in particular, and explore how successful programming can be created as a direct result of these trends. Walk away with ideas on how to generate revenue by adopting and launching effective programs using current trends to energize and elevate your group fitness classes.

Personal Training: VBR (Value, Benefits and Results)—Shifting Paradigms to Increase Client Retention
Nicki Anderson
The promise of unrealistic results has killed many a client/trainer relationship. Does your club make the common mistake of selling your services by promoting results first? Learn how to teach your trainers how to educate potential clients about the value and benefits of their services and why this translates to greater compliance and client retention. Clients who see their experience as a no-fail proposition will be singing your praises to everyone they know!

3:40–4:10pm - Break (30 minutes)

4:10pm–5:30pm
Group Fitness: No Money, No Problem!
Shannon Fable
Let’s face it; most group exercise budgets are tight these days. So, how can you get your team to do more and be more without any money? Explore a robust system for creating value for your team on less than $25 extra a month. Discover how forging relationships with your personal training department can help increase revenue for your club, which, in turn, should help your stock rise.

Personal Training: Revenue, Results and Raving Fans With Small-Group and Semi-Private Training
Vito LaFata
Small-group training is the new super-fuel that is putting clubs back in the black without adding overhead. Get ideas that will enhance your club’s profits, improve trainer productivity and get clients maximum results. Learn how to launch group-training campaigns that will maximize revenue, fire up your trainers and create raving fans. It’s time to rethink what is possible!

Closing Session (for All Managers)

5:40–6:30pm
The Mindset of Success: Set Your Career on Fire!
Trina Gray
Invest energy in designing your career and your life. To be successful in fitness, you must understand business. Explore the habits of successful entrepreneurs: they are unemotional about money, see themselves as the CEO of a Fortune 500 company, they take calculated risks, exude confidence, seek to give, focus on learning, know how to recharge themselves and are always driven to go the extra mile. When they fail, they come back stronger. Leave with the power to set your career and life on fire. It all starts with the mindset.

Continuing education credits from certification agencies are pending.

This preconference includes one 30-minute break. (We recommend that you bring a mid-afternoon snack.)
By Shannon Fable, Sherri McMillan, MS, Donna Cyrus, Nicki Anderson, Vito Lafata, Trina Gray, Helen Vanderburg

Helen Vanderburg

IDEA Author/Presenter

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Helen Vanderburg is the owner of Heavens Fitness and Fusion-Fitness-Training. She is the 2005 IDEA I... moreHelen Vanderburg is the owner of Heavens Fitness and Fusion-Fitness-Training. She is the 2005 IDEA Instructor of the Year, the 1996 IDEA Program Director of the Year, and a two-time Can-Fit-Pro Presenter of the Year. Helen holds a bachelor?s degree in kinesiology, is a past world champion in synchronized swimming and is a certified yoga and Pilates instructor. less

Shannon Fable

IDEA Author/Presenter

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Shannon Fable, Top 3 Finalist for 2009 IDEA Instructor of the Year and 2006 ACE Group Fitness Instru... moreShannon Fable, Top 3 Finalist for 2009 IDEA Instructor of the Year and 2006 ACE Group Fitness Instructor of the Year, is the founder and CEO of Sunshine Fitness Resources, a fitness consulting firm experienced in providing services for instructors, aspiring presenters, fitness manufacturers and managers, as well as the owner of Balletone(R). Shannon, a Power Bar sponsored athlete, is an international presenter for several well known companies including the Schwinn Fitness, BOSU, Power Systems and ACE. As a program developer and educator for more than a decade, Shannon provides continuing education worldwide. She was recently added to the ACE Industry Advisory Panel and serves as the Senior Director of APDs & Presenters for Powder Blue Productions. less

Sherri McMillan, MS

IDEA Author/Presenter

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Sherri McMillan, M.Sc. has been inspiring the world to adopt a fitness lifestyle for over 20 years a... moreSherri McMillan, M.Sc. has been inspiring the world to adopt a fitness lifestyle for over 20 years and has received numerous industry awards including 2006 IDEA Fitness Director of the Year, 1998 IDEA Personal Trainer of the Year, 1998 CanFitPro Fitness Presenter of the Year and 2005/2006 ACE Fitness Educator of the Year - Runner up. As a fitness trainer, fitness columnist for various magazines and newspapers, author of five books and manuals including "Go For Fit - the Winning Way to Fat Loss", "Fit over Forty" & "The Successful Trainers Guide to Marketing", and featured presenter in various fitness DVDs, she is a spokesperson for Nike, Twist Conditioning and PowerBar. She has presented hundreds of workshops to thousands of fitness leaders throughout Canada, Australia, New Zealand, Germany, England, Spain, South America, Asia and the U.S.A. She is the owner of Northwest Personal Training, two training studios in Portland OR and Vancouver WA that generated over $2,000,000 in revenues in 2009 and was awarded less

Donna Cyrus

IDEA Author/Presenter

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Donna Cyrus is the senior vice president of programming for Crunch Fitness® and spearheads the deve... moreDonna Cyrus is the senior vice president of programming for Crunch Fitness® and spearheads the development of innovative programming for all Crunch clubs worldwide.
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Nicki Anderson

IDEA Author/Presenter

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Nicki Anderson has owned and operated the award-winning Reality Fitness, Inc. since 1991. She is the... moreNicki Anderson has owned and operated the award-winning Reality Fitness, Inc. since 1991. She is the health and fitness columnist for Sun Times Media in Chicago and Naperville Magazine. Nicki has authored numerous books, including Nicki Anderson’s Single-Step Weight Loss Solution, 101 Tips to Motivate Your Clients and Increase Retention, and Eight Steps to Create a Successful Personal Training Program. Nicki is the 2009 IDEA Personal Trainer of the Year, Voted one of Chicagoland's Top Fitness Trainers in 2010. In addition to running her personal training studio and staff of 6 trainers, Nicki lectures all over the world teaching fitness professionals the value of solid business practices. less

Vito Lafata

IDEA Author/Presenter

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Vito owns and operates Fitness Evolution in Laguna Hills, CA, a premier health and weight loss facil... moreVito owns and operates Fitness Evolution in Laguna Hills, CA, a premier health and weight loss facility that focuses on personal and small group training, metabolic testing, yoga, physical therapy and massage therapy. Vito is the creator of the Fast Track Weight Loss System and License. He has a team of 7 fitness coaches who work with clients to improve their general well being through a comprehensive weight loss program that specializes in helping clients overcome injury, obesity, and a sedentary lifestyle by offering them daily programming, fitness coaching and new technology in a non-intimidating atmosphere. Our clients feel “at home” here, and not like a number in line at the typical “mega-gyms” of today. Fitness Evolution operates with the concept that all life is always progressing forward and as we learn new science and technology our techniques and application should evolve with the times. We achieve this with the use of metabolic testing to allow our clients to truly understand the efficiency of t less

Trina Gray

IDEA Author/Presenter

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I love combining my background in communications and journalism with my passion for fitness to set c... moreI love combining my background in communications and journalism with my passion for fitness to set communities on FIRE with fitness. I'm married to a funloving archaeologist, a mom of two creative kids, own two amazing health clubs and live each day to deliver more happiness in my community. I am a national presenter and writer on the topics of Creating Raving Fans and the Corporate Fit Challenge. There is always room to DO MORE! I love connecting with other ambitious fitness professionals and entreprenuers. less