013: IDEA’s Fitness Business Forum

Tuesday, 8:30am-5:45pm
Session Format: Preconference

This preconference session is for you if you are:

• Starting a personal training or fitness business

• A new business owner (3 years or less in a fitness business)

• An entrepreneur

The content will be applicable for personal training, yoga, Pilates and other fitness businesses.
Whether you’re an existing or new business owner or just beginning to plan your venture, this unique new all-day preconference program is a must for avoiding costly mistakes and building a distinct “fast-track” competitive edge in your market. Discover many of the secrets that most fitness business owners miss, and find out how to balance the personal and professional aspects of your life as your business grows.
Get tips for your specific business from the most successful experts in the fitness industry. You can’t afford to miss this in-depth business development workshop.

Welcome and General Session: The Power of You! L PREMIERE


Todd Durkin, MA

Are you ready to take the steps necessary to insure both personal and professional success? If so, this powerful, motivational and educational session will offer strategies to help you build your business brand, achieve record-breaking revenue, as well as share top time management techniques for greater financial growth and personal freedom. In addition, Todd will use this venue to unveil Secrets to Success, a business and life-changing program.

The Nuts and Bolts of Business Ownership L PREMIERE


Nicki Anderson

The idea of owning a business is alluring to many. Making your own schedule, handpicking your staff, and setting your own rules can be very appealing to the self-starter. It sounds easy to some, but the truth is, it is hard work! This session explains the steps you must take if you want to own and operate a thriving business. Learn how the importance of time management, excellent communication skills and developing an eye for detail are all integral components to the success of your business.

Fitness Business Websites 101 L


Tom Perkins

Learn how to work with an inside (or outside) website development team to develop a website and an Internet presence that will attract and retain clients. This presentation will teach you what you need to know in working with a website designer or company. Get the inside scoop on what content works and doesn’t work, search engine placement and more. Finally, learn how to take advantage of low-cost marketing strategies to get the word out and how to inexpensively maintain and update your website.

Lunch (to be provided)


Here’s a great opportunity for you to connect with other fitness professionals that face the same business challenges as you. We’ve planned some fun group networking activities, so bring your business cards.

Cost-Effective Marketing for Your Business L PREMIERE


Nicki Anderson

Marketing your business successfully does not have to break the bank. In fact, there are dozens of marketing strategies that will cost you nothing except your time. As a start-up business, when money is short but time is readily available, these tips will help you to take your business from ho-hum to cha-ching! In this session, you will learn more than 50 different marketing ideas for your business!

Create the Business You Desire! L PREMIERE


Todd Durkin, MA

Where do you want to go, and how are you going to get there? This workshop will help you to crystallize a strategy so you can develop the business of your dreams. It will be a practical session with written exercises to give you “blue sky” time to work ON your business and not IN your business. Topics and exercises include: strategic planning, S.W.O.T. analysis to determine your business fortitude, developing mission and
vision statements, creating your niche in a competitive market, and practical solutions to the individual challenges and/or obstacles you may be facing today.

Life Happens—With or Without You! L PREMIERE


Mary Bratcher, MA

Being your own boss brings a special kind of satisfaction and sense of accomplishment that can’t be found in any other job. It pushes you to be your best professionally, creatively, physically and mentally. However, your business isn’t everything. This motivational wrap-up session will outline several proactive strategies for achieving ultimate success by helping you to maintain your professional obligations while living and enjoying
YOUR LIFE to the fullest!

Lunch will be provided. Earn up to 5 CEC hours. Participants will receive a CERTIFICATE OF COMPLETION.

By Mary Bratcher, MA, Todd Durkin, MA, Tom Perkins

Mary Bratcher, MA

IDEA Author/Presenter
Mary Bratcher, MA, is a certified life coach and co-owner of The BioMechanics in San Diego, Californ... more less

Todd Durkin, MA

IDEA Author/Presenter
Todd Durkin, MA, owns Fitness Quest 10 and Todd Durkin Enterprises. He is a human performance specia... more less

Tom Perkins

IDEA Author/Presenter
Tom Perkins is a business coach/advisor, radio host, speaker, author and certified personal trainer ... more less