011: IDEA’s Business Boot Camp

Thursday, 9:30am-4:30pm
Session Format: Lecture

Presented by: Nicki Anderson and Darren Jacobson
Thursday, February 19
9:30am-4:30pm

“People do not decide to become extraordinary. They decide to accomplish extraordinary things.”
—Sir Edmund Hillary, first to reach the summit of Mount Everest

With the proliferation of smaller clubs, more independent trainers and heavy competition from the bigger chains, there is a growing need for practical hands-on business education that will help the business owner, manager and entrepreneur grow a successful, healthy business. This preconference course will delve into the finer aspects of business ownership, putting you in the lead, instead of “chasing the pack”.

This preconference program will:

  • Provide 20 easy-to-implement and cost-effective marketing ideas
  • Teach you how to conduct your own market analysis to determine gaps and potential revenue streams
  • Help you to identify your unique brand, attract your target market and create a buzz in your community
  • Shed light on the impact of high-quality customer service, translating to greater customer retention
If you are:
  • Currently a fitness business owner,
  • Starting a personal training or fitness business, or
  • A fitness manager looking to maximize your program’s potential...
You will not want to miss this unique business development workshop!

Earn up to 6 CEC hours. Lunch on your own.
Limited to 50 participants.


Preconference Pricing:

Advance Registration
Register by 1/23/09
IDEA Member $149
Nonmember $169

Regular Registration
Registration after 1/23/09
IDEA Member $169
Nonmember $189
By Nicki Anderson, Darren Jacobson

Nicki Anderson

IDEA Author/Presenter
Nicki Anderson has owned and operated the award-winning Reality Fitness, Inc. since 1991. She is the... more less

Darren Jacobson

IDEA Author/Presenter
Darren Jacobson is the innovator of the franchise personal training concept for Virgin Active South ... more less