It seems that 90% of clients coming through our doors want to lose weight. Many of them have spent years dieting and the only reason they exercise is to lose weight-and if it doesn't happen fast enough, they quit. The most challenging job we have as trainers is educating our clients about the importance of health versus pant size. This lecture will help you understand the mindset of the serial dieter and provide you with the strategies to take them from the "diet head" to the healthy head. Once your client discovers healthy living as a better option to chronic dieting, it will translate to retention and referrals.

Nicki Anderson

IDEA Author/Presenter

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Nicki Anderson has owned and operated the award-winning Reality Fitness, Inc. since 1991. She is the... moreNicki Anderson has owned and operated the award-winning Reality Fitness, Inc. since 1991. She is the health and fitness columnist for Suburban Chicago Newspapers and Naperville Magazine, and has authored numerous books, including Nicki Anderson’s Single-Step Weight Loss Solution, 101 Tips to Motivate Your Clients and Increase Retention, and Eight Steps to Create a Successful Personal Training Program. Nicki is the 2009 IDEA Personal Trainer of the Year and she lectures all over the world teaching fitness professionals the value of solid business practices. less