165: Helping Clients Move Beyond Diets and Into Health
It seems that 90% of clients coming through our doors want to lose weight. Many of them have spent years dieting and the only reason they exercise is to lose weight-and if it doesn't happen fast enough, they quit. The most challenging job we have as trainers is educating our clients about the importance of health versus pant size. This lecture will help you understand the mindset of the serial dieter and provide you with the strategies to take them from the "diet head" to the healthy head. Once your client discovers healthy living as a better option to chronic dieting, it will translate to retention and referrals.