453: Expand Your Brand Beyond Expectation (IDEA Success Academy)

Time Block K - Friday, 9:40-11:30am
Session Format: Lecture

In the past 12 years, TRX® has created a global fitness movement that impacts the lives of millions of people. The reality is that TRX is just a little company with modest revenues and real-world problems. In this revealing IDEA Success Academy session, learn how founder Randy Hetrick and his dedicated team resonated with so many people. Hear the behind-the-scenes stories on how they created a fitness phenomenon and built a brand much larger than predicted. You will be able to leverage the same tactics and values to magnify your unique mission.

Randy Hetrick, MBA

IDEA Author/Presenter

Fraser Quelch

IDEA Author/Presenter
Fraser Quelch is the director of training and development for Fitness Anywhere® and the creator ... more less