636: Capturing the 55+ Market—Strategies for Explosive Growth!

Time Block E - Friday, 4:05-5:55pm
Presented by: Cody Sipe, PhD
Session Format: Lecture

The 55+ age group is the fastest growing in the world and in the fitness industry. Learn how to capitalize on this tremendous opportunity that 95% of trainers are passing up. This session will teach you the key characteristics of these potential clients, effective marketing strategies, essential training techniques, and much more. Learn how to build a unique, successful business that is poised for explosive growth. This session is for independent trainers and business owners alike.

Cody Sipe, PhD

IDEA Author/Presenter
Associate Professor and club owner with over 20 years of experience specializing in exercise for mat... more less