281: Capturing the 55+ Market-Strategies for Explosive Growth

Time Block F - Thursday, 2:00-3:50pm
Presented by: Cody Sipe, PhD
Session Format: Lecture

The 55+ age group is the fastest growing in the world and in the fitness industry. Learn how to capitalize on this tremendous opportunity that 95% of trainers are passing up. This session will teach you the key characteristics of these potential clients, effective marketing strategies, essential training techniques, and much more. Build a unique, successful business that is poised for explosive growth. This session is for all fitness professionals, especially independent trainers and business owners.

Cody Sipe, PhD

IDEA Author/Presenter
Cody Sipe, PhD, is a co-founder of the Functional Aging Institute and an associate professor at Hard... more less