Time Block G - Saturday, 1:00-2:50pm
Do you always feel you're frantically trying to come up with a marketing initiative that is easy to implement, effective and worth the effort? If you're like most managers, you're continuously behind the 8-ball rushing to finalize all the details of the next strategy that will entice clients to try out your services. Well, worry no more. This session will provide you with a step-by-step 12-month marketing strategy with all the detailed action steps you need to succeed.
Alex McMillan was named the 2006 IDEA International Program Director of the Year and is the owner, p... moreAlex McMillan was named the 2006 IDEA International Program Director of the Year and is the owner, president and co-founder of Northwest Personal Training and Fitness Education.
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Sherri McMillan, MSc, is the co-owner of Northwest Personal Training and Northwest Women’s Fitness... moreSherri McMillan, MSc, is the co-owner of Northwest Personal Training and Northwest Women’s Fitness Club in Vancouver, Washington and Portland, Oregon. With a master’s degree in exercise physiology, she has authored several fitness books and manuals for fitness professionals. Sherri is the recipient of the 2006 IDEA Program Director of the Year award, the 1998 IDEA Personal Trainer of the Year award and the 1998 Can-Fit-Pro Canadian Fitness Presenter of the Year award. With her husband and business partner Alex, they received the 2006 BBB Business of the Year award. She is a sponsored fitness athlete for Nike, PowerBar®, Nautilus® and Twist Conditioning.
Certification: ACE
Education provider for: ACE, NASM and NSCA
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