224: Pricing Your Services

Time Block H3 - Saturday, 12:00-1:00pm
Session Format: Panel Discussion

What are you really worth, and how can you price your sessions for success? For most personal trainers, pricing is a challenge—but mastering the often overlooked art of pricing is critical to your business success. Listen to three unique perspectives on topics that include: package and partner session pricing, tiered pricing based on trainer experience, integrating preparation time and expenses (payroll, taxes, retirement, etc.) into fees, overcoming price opposition, and the role of client perception and the price/quality relationship. Find out what mistakes you may be making and how you can make pricing one of your strongest business assets.


Darren Jacobson

IDEA Author/Presenter
Darren Jacobson is the innovator of the franchise personal training concept for Virgin Active South ... more less

Tony Tamules

IDEA Author/Presenter
Tony Tamules is the fitness manager of RDV Sportsplex in Orlando, Florida, where he supervises 32 pe... more less

Nicki Anderson

IDEA Author/Presenter
Nicki Anderson has owned and operated the award-winning Reality Fitness, Inc. since 1991. She is the... more less