224: Pricing Your Services
What are you really worth, and how can you price your sessions for success? For most personal trainers, pricing is a challenge—but mastering the often overlooked art of pricing is critical to your business success. Listen to three unique perspectives on topics that include: package and partner session pricing, tiered pricing based on trainer experience, integrating preparation time and expenses (payroll, taxes, retirement, etc.) into fees, overcoming price opposition, and the role of client perception and the price/quality relationship. Find out what mistakes you may be making and how you can make pricing one of your strongest business assets.