010: IDEA’s Fitness Business Forum (Full)

Preconference presented by: Derrick Wilburn, MBA, Nicki Anderson, Todd Durkin, MA, and Tricia Schafer, JD

CECs/CEUs: ACE 0.70, ACSM 7.00, AFAA 8.00, NASM-CGT 0.70, NASM-CPT 0.70

This full-day preconference workshop is for those who are:

• Starting a personal training or other fitness-related business
• New business owners (3 years or less)
• Entrepreneurs

Welcome 8:30–8:40am

Fitness Business Basics
8:45–10:15am
Derrick Wilburn, MBA
Many fitness professionals find out the hard way that there’s a lot more to starting a business than just running an ad in the local newspaper and raking in the clients. In addition, there is a vast difference between being an independent personal trainer and owning a business. This lecture examines some of the very basic, yet very critical—and often overlooked—elements that go into opening and running a successful enterprise.

Universal Keys to Business Success
10:20–11:50am
Nicki Anderson
As fitness business owners, we all can agree that you need a good menu of services to draw and retain clients and members. While many fitness facilities offer this, what will set you apart from your competitors is amazing customer service. This lecture will provide many keys to unlocking your business potential through customer service.

Lunch
11:50am–12:35pm
Lunch will be provided.

Avoiding Legal Pitfalls: Growing Your Business and Reducing Liability Exposure
12:45–1:55pm
Tricia Schafer, JD
Learn to spot the small problems before they become major liability risks. Whether you’re an independent trainer, employee, or manager of a large facility, this overview of legal issues affecting the fitness industry will heighten your awareness and sharpen your risk-management skills so you can spend more time working with clients and growing your business, and less time putting out fires.

High Returns in a Low Economy— Marketing Strategies That Work!
2:00–3:10pm
Nicki Anderson
Now, more than ever, tighter budgets and lighter wallets have forced us to be creative when it comes to marketing our businesses. This session will offer some great, no-cost/low-cost universal marketing ideas so you can keep your name in front of potential customers.

Generating Clients/Customers Through Business Networking and Referrals
3:15–4:25pm
Derrick Wilburn, MBA
This session will explore, and hopefully get you comfortable with, the art of networking. You will be introduced to a variety of tools and techniques that demonstrate how to use individual styles to communicate, how to put people at ease and how to promote your business. Also, learn why referrals are the best form of business generation and walk away with four tactics to get referrals TODAY!

Growing Your Business in Spite of a Challenging Economy
4:30–5:30pm
Todd Durkin, MA
Yes! You can grow your business and increase profits in a depressed economy! In this enlightening session, you will get tips on how to improve your internal systems to increase efficiency, organization and profitability; create a competitive advantage and raving fans for life; and produce extraordinary results through effective time management. You will also walk away with “out of the box” strategies to create both active and passive income and ideas on how to foster a business culture that attracts clients. You won’t want to miss this practical AND inspirational presentation that is sure to re-energize you and provide you with countless ways to accelerate your business results.

A Certificate of Completion will be provided.

011: Focus on Fitness Management—Success Through Synergy (For All Program Directors and Fitness Managers)

Preconference presented by: Bob Esquerre, MA, Darren Jacobson, Focus on Fitness Management Team, Lawrence Biscontini, MA, PJ O'Clair, and Sherri McMillan, MS

CECs/CEUs: ACE 0.50, ACSM 5.00, AFAA 8.00, NASM-CGT 0.70, NASM-CPT 0.70

The most successful clubs and programs are those that successfully manage the total member experience by providing exemplary training and service. In order to do this well, it makes sense that the group exercise and personal training communities must work together. This preconference session offers real information and strategies for creating and nurturing synergistic relationships between these two crucial segments within our industry. We will discuss proven ways to get whole departments to work together; the importance of cross- training our teams and developing universal skill sets; the dollars and cents of fitness and how it relates to running a profitable enterprise; and how to inspire excellence so your members have no other choice but to stay with you and sing your praises!

Welcome
8:30–8:40am

Managing the Member/Client Experience
8:45–10:00am
Bob Esquerre, MA
What happens to our clubs, to our students, to our clients and to our professional careers if we successfully manage the member experience? We can “recession proof” the fitness industry! Our clubs will make at least an additional $97.9 million per year; as fitness professionals, we will make at least an additional $12.7 million per year; and our members/clients will get better results! Join Bob as he sets the business tone for 2009 and beyond!

Fostering Cooperation and Synergy Among the Whole Team
10:10–11:25am
Sherri McMillan, MSc
It may be surprising to learn that most personal trainers don’t like the other trainers they work with. And often there’s a “disconnect” between the group exercise team and the training team. As your fitness staff grows, egos begin to clash and personality conflicts surface. Managers are left with high staff turnover and other human resource nightmares,leaving us drained with little to no energy left to work on enhancing and developing a department. This session will guide you through the leadership skills that need to be developed to get each individual on your team performing at their best while ensuring ultimate cooperation. Walk away with fun team-building drills and rewards that empower, connect and inspire your team toward a common vision.

Hybrid Trainers—The Wave of the Future
11:35am–12:45pm
PJ O’Clair
What happens when you combine the skill set of a group exercise instructor with the skill set of a personal trainer or private Pilates instructor? What you have is the new “hybrid” fitness professional who will make more money for themselves and the clubs, help retain members, and provide more results-based programming options for consumers. To date, the hybrid professional has never truly been identified, embraced, or even recognized as a true commodity in the marketplace today. This session will identify the skill set necessary to cultivate this new hybrid professional in your facility.

Lunch 12:45–1:30pm (Lunch will be provided)

Solving Problems and Sharing Solutions (Facilitated Roundtable Discussions)
1:30–2:50pm
Focus on Fitness Management Team
As fitness managers, we all encounter many of the same challenges. Wouldn’t it be nice to share those challenges in a nonthreatening environment and affect real change? This special segment of the Focus on Fitness Management preconference session will give you the opportunity to dissect the many issues that most managers face, discuss possible solutions to those problems and walk away with a clearer vision of how to troubleshoot and problem solve on your own.

The Real Bottom Line: Understanding Profit
3:00–4:15pm
Darren Jacobson
As personal trainer and group exercise managers, do we fully understand the role and responsibility of our departments and the real impact they can have in our facilities? This session will look at global business models relating to personal training, and incentive structures for retaining trainers. We will also discuss the infrastructure that exists in many group exercise department models and ways to turn your department into a highly-driven, customer-focused potential profit center.

Cream Rises: Promoting Excellence Among Instructors and Trainers
4:25–5:25pm
Lawrence Biscontini, MA
Great managers know how to empower their teams to achieve maximum results. This enlightening session will explore the many techniques you can use with your staff to take them from good to great! In addition, you will get tips on how you can help them sharpen their technical skills, be respected fitness ambassadors in the community, attract media attention for your club, and most importantly, encourage their professional growth.

Lunch is included in the registration fee.
A Certificate of Completion will be provided.

012: Nutrition in the News!

Preconference presented by: Jenna Bell-Wilson, PhD, RD, LD, Scott Josephson, MS, RD, and Shawn Dolan, PhD, RD

CECs/CEUs: ACE 0.30, ACSM 3.00, AFAA 3.00, NASM-CGT 0.30, NASM-CPT 0.30

Join us for IDEA’s first-ever nutrition preconference session. We have assembled three topics that have been in the headlines over the last year. Come get the latest information on eating green for better health (and a better environment), the lowdown on sugar and sugar substitutes and the research on vitamin D and its far-reaching affects.

Eating Green
9:00–9:55am
Jenna Bell-Wilson, PhD, RD
Eating “green” has become synonymous with sustainability, locally grown and a more conscientious way of planning your meals. We will discuss this “slow food” movement, its characteristics and how you can healthfully, conveniently and easily incorporate this green trend into your daily living.

Sugar Sabotage!
10:00–10:50am
Scott Josephson, MS, RD
Sugar or artificial sweetener! What should you use? This session will discuss several sources of sugar, including sucrose, fructose, sugar alcohols, artificial sweeteners (like Splenda® and Equal®), high fructose corn syrups, honey and others. Walk away with a better understanding of the composition of sugars and sweeteners, how they are metabolized, acceptable daily intake and their effects on appetite, weight loss, fat storage and stability.

Vitamin D: Expose Yourself to the Benefits
11:00–11:50am
Shawn Dolan, PhD, RD
It is well know that vitamin D, the sunshine vitamin, plays an important physiological role in bone health. However, the latest research uncovers other vital functions of vitamin D, particularly related to chronic disease prevention. This lecture will teach you about the role vitamin D plays in osteoporosis and beyond by exploring links to hypertension, diabetes and cancer. You can’t afford not to soak up your D!

A Certificate of Completion will be provided.

013: Schwinn® Cycling: Indoor Cycling Instructor Training Course

Preconference presented by: Jay Blahnik, and Juliane Arney

CECs/CEUs: ACE 0.00, ACSM 9.00, AFAA 7.00, NASM-CGT 0.90, NASM-CPT 0.90

This information-packed day offers you the industry’s finest and most comprehensive indoor cycling instructor training, giving you everything you need to become the best instructor you can be. Bike fit, cycling physiology and mechanics, proper technique, the Schwinn Cycling Coaching Pyramid, and class design are thoroughly explained and experienced in an interactive format taught by Schwinn program creator Jay Blahnik and lead master trainer Julz Arney. Each attendee will receive a detailed resource manual, a certificate of course completion, a FREE Power Music®/Schwinn Cycling PowerMix music CD, energy snacks and coffee to keep you going, and two power-packed workouts along with detailed notes so you can teach them to your own classes right away.

Lunch on your own.
A Certificate of Completion will be provided.

014: STOTT PILATES® Athletic Conditioning on the V2 Max Plus™ Reformer

Preconference presented by: John Garey, MS

CECs/CEUs: ACE 0.00, ACSM 3.00, AFAA 3.25, NASM-CGT 0.30, NASM-CPT 0.30

Serious athletes—whether professional or amateur—benefit greatly from performance enhancement training. This high-caliber workout is designed for instructors and trainers working with very fit and accomplished athletes. Using the STOTT PILATES V2 Max, an all-in-one machine that combines the functionality of the professional reformer with the key features and benefits of the Cadillac, experience the virtually endless programming options this piece of equipment allows. Always initiating from the core, you’ll learn how this complete-body workout retrains muscles that may have become unbalanced and you’ll be able to take your clients to a new level of strength and agility.

A Certificate of Completion will be provided.

015: Just 2 Dance Instructor Training

Preconference presented by: Madonna Grimes, MA

CECs/CEUs: ACE 0.00, ACSM 4.00, AFAA 3.00, NASM-CGT 0.40, NASM-CPT 0.40

This top-notch dance instructor training program is sure to get you on your way to becoming the newest, hottest teacher in your club or studio. Whatever your purpose or skill set, MaDonna will help you see your potential in this genre of fitness.

This training program is for instructors who…

• Would like to simply freshen up an already established class,
• Want to learn a different style of dance in order to attract a new clientele,
• Want to get the latest club moves, or
• Want to learn how to teach Latin and hip-hop, but don’t know how to get started.

Together we’ll cover every aspect of teaching Latin and hip-hop classes, including music, counting, cuing, step breakdowns, warm-ups, cool-downs and even tips on wardrobe! You’ll learn how to engage all members of your class (beginners and pros) and how to keep them coming back for more!

A Certificate of Completion will be provided.

Special note: Those who register for this preconference session are automatically enrolled in the master class, offered as preconference session #018, at no extra fee.

016: New Science of the Human Body: The MELT Living-Body Model™

Preconference presented by: Sue Hitzmann, MS

CECs/CEUs: ACE 0.60, ACSM 6.00, AFAA 4.50, NASM-CGT 0.60, NASM-CPT 0.60

Do your clients have chronic tension or pain? Do you have pain? A recent survey of personal trainers and group exercise instructors found that over 88% experience chronic pain. In fact, 80% of all orthopedic injuries are sports or exercise induced. Although the fitness model has evolved by adding mind-body concepts and functional exercises, injuries are occurring at an alarming rate. Neurofascial science must be added to current fitness practices to reverse this trend. New research has revealed the root cause of pain in active people—dehydrated connective tissue that leads to an unresponsive NeuroCore™ system. These issues cannot be resolved with current exercise protocols, yoga or Pilates techniques. Even in the field of manual therapy, only a few techniques directly treat the neurofascial system.

This 6-hour program will reveal revolutionary neurofascial science regarding connective tissue, pelvic stability and the NeuroCore system. Presenter Sue Hitzmann has integrated and simplified this new science and created an applicable model for the fitness-to-wellness industry: the MELT Living-Body Model. Participants will:

• Gain a scientific understanding of new research of the human body regarding pelvic stability and mobility, the role of the diaphragm, tensional relationships and connective tissue, and how the neurofascial core system works to maintain postural integrity.
• Explore the MELT Living-Body Model as a foundation for assessing whole-body imbalance and misalignment to aid in program design of any modality.
• Apply cutting-edge science to the current musculoskeletal models to improve your ability to work with a broader variety of clientele.
• Learn the MELT Hand and Foot Treatment and how to use these neurofascial techniques to improve overall body connection, alignment and flexibility for one-on-one clients.

A Certificate of Completion will be provided.

017: STOTT PILATES® Intermediate Reformer on the V2 Max Plus™: Angle Advantage

Preconference presented by: PJ O'Clair

CECs/CEUs: ACE 0.00, ACSM 4.00, AFAA 3.00, NASM-CGT 0.40, NASM-CPT 0.40

This interactive workshop explores the advantage of variable angles of resistance to facilitate and expand the existing STOTT PILATES intermediate reformer repertoire. Designed for participants already familiar with performing and teaching these exercises, this workshop will delve into the possibilities afforded by the V2 Max Plus Reformer’s adjustable pulley system and extensor straps. Discover how to challenge core strength and stability while achieving increased range of motion in exercise modifications and new variations designed to develop balance, proprioceptively stimulate the neuromuscular system, and provide support. Emphasis will be on the goals of the exercises, biomechanics and alignment, as well as cuing and correcting for safety and effectiveness.

A Certificate of Completion will be provided.

018: Just 2 Dance Master Class

Preconference presented by: Madonna Grimes, MA

CECs/CEUs: ACE 0.00, ACSM 0.00, AFAA 0.00, NASM-CGT 0.10, NASM-CPT 0.10

Do you just want to dance? Join us for 60 minutes of hot, hot, hot hip-hop steps and moves from the 90s. This class is sure to get you fired up for IDEA World 2009!

Special note: Those who are registered for preconference session #015 (Just 2 Dance Instructor Training) will receive this master class at no extra charge.

143: Yoga for the Hips and Back (Full)

Workshop presented by: Helen Vanderburg

CECs/CEUs: ACE 0.20, ACSM 2.00, AFAA 1.50, NASM 0.20, NASM-CGT 0.20, NASM-CPT 0.20

144: Strategies to Achieve More in Less Time

Lecture presented by: Todd Durkin, MA

CECs/CEUs: ACE 0.20, ACSM 2.00, AFAA 2.00, NASM-CGT 0.20, NASM-CPT 0.20

145: Are You Hungry or Stressed?

Lecture presented by: Jenna Bell-Wilson, PhD, RD, LD

CECs/CEUs: ACE 0.20, ACSM 2.00, AFAA 2.00, NASM 0.20, NASM-CGT 0.20, NASM-CPT 0.20

146: The Aging Club Member Crisis

Lecture presented by: Sue Hitzmann, MS

CECs/CEUs: ACE 0.20, ACSM 2.00, AFAA 2.00, NASM 0.20, NASM-CGT 0.20, NASM-CPT 0.20

147: How We Can Save Our Industry: Putting the "R" Back Into Customer Service

Lecture presented by: Bob Esquerre, MA, and Jolyn Esquerre

CECs/CEUs: ACE 0.20, ACSM 2.00, AFAA 2.00, NASM-CGT 0.20, NASM-CPT 0.20

148: Schwinn® Cycling: Ride a Century!

Workshop presented by: Keli Roberts

CECs/CEUs: ACE 0.20, ACSM 2.00, AFAA 1.50, NASM-CGT 0.20, NASM-CPT 0.20

149: Keiser® Cycling: Outdoor Ride

Workshop presented by: Suzette O'Byrne

CECs/CEUs: ACE 0.20, ACSM 2.00, AFAA 1.50, NASM-CGT 0.20, NASM-CPT 0.20

150: Indo-Row®: The Perfect Calorie Burn (Full)

Workshop presented by: Josh Crosby, Douglas Brooks, MS, and Jay Blahnik

CECs/CEUs: ACE 0.20, ACSM 2.00, AFAA 1.50, NASM-CGT 0.20, NASM-CPT 0.20

151: 3 Degrees of Functional Freedom (Water Fitness)

Workshop presented by: Laurie Denomme

CECs/CEUs: ACE 0.20, ACSM 2.00, AFAA 1.50, NASM-CGT 0.20, NASM-CPT 0.20

152: Mind-Body Triathlon INTENSIVE PREMIERE

InTensive presented by: Lawrence Biscontini, MA

CECs/CEUs: ACE 0.30, ACSM 3.00, AFAA 1.50, NASM-CGT 0.30, NASM-CPT 0.30

239: Kranking® Biomechanics and Physiology (Full)

Lecture / Workshop presented by: Jim Karanas, MS

CECs/CEUs: ACE 0.20, ACSM 2.00, AFAA 1.50, NASM-CGT 0.20, NASM-CPT 0.20

240: TRX® Techniques to Assess and Improve Foundational Movements (Full)

Workshop presented by: Fraser Quelch, and Bill Sonnemaker, MS

CECs/CEUs: ACE 0.20, ACSM 2.00, AFAA 1.50, NASM-CGT 0.20, NASM-CPT 0.20

241: STOTT PILATES® Prenatal Pilates on the V2 Max Plus™ (Full)

Workshop presented by: PJ O'Clair

CECs/CEUs: ACE 0.20, ACSM 2.00, AFAA 1.50, NASM-CGT 0.20, NASM-CPT 0.20

Risk Free: Money back guaranteed if you are not satisfied with this conference.

242: BBU: Reformer-Journey From Stability to Mobility (Full)

Workshop presented by: Nico Gonzalez

CECs/CEUs: ACE 0.20, ACSM 2.00, AFAA 1.50, NASM-CGT 0.20, NASM-CPT 0.20

243: Achieving Core Strength Throughout the Pilates Repertoire (Full)

Workshop presented by: Rael Isacowitz, MA

CECs/CEUs: ACE 0.20, ACSM 2.00, AFAA 1.50, NASM 0.20, NASM-CGT 0.20, NASM-CPT 0.20

244: The Hips Don't Lie: Yoga Solutions (Full)

Workshop presented by: Stacy McCarthy

CECs/CEUs: ACE 0.20, ACSM 2.00, AFAA 1.50, NASM-CGT 0.20, NASM-CPT 0.20

Risk Free: Money back guaranteed if you are not satisfied with this conference.

245: Stand Up Straight! Understanding Posture

Lecture presented by: Joshua Rubin

CECs/CEUs: ACE 0.20, ACSM 2.00, AFAA 2.00, NASM-CGT 0.20, NASM-CPT 0.20

246: It's Harder Than You Think! The Job of the Successful Fitness Manager

Lecture presented by: Bob Esquerre, MA

CECs/CEUs: ACE 0.20, ACSM 2.00, AFAA 2.00, NASM-CGT 0.20, NASM-CPT 0.20

Risk Free: Money back guaranteed if you are not satisfied with this conference.

247: Journey to Personal Training Older Adults

Lecture presented by: Terry Eckmann, PhD

CECs/CEUs: ACE 0.20, ACSM 2.00, AFAA 2.00, NASM-CGT 0.20, NASM-CPT 0.20

248: Blogging Basics

Lecture presented by: Biray Alsac, MS

CECs/CEUs: ACE 0.20, ACSM 2.00, AFAA 2.00, NASM-CGT 0.20, NASM-CPT 0.20

438: GRAVITYGroup® :: Compound Structure Two™ (Full)

Workshop presented by: Rob Glick

CECs/CEUs: ACE 0.20, ACSM 2.00, AFAA 1.50, NASM-CGT 0.20, NASM-CPT 0.20

439: Kranking®-The Next Revolution in Fitness (Full)

Workshop presented by: Jim Karanas, MS

CECs/CEUs: ACE 0.20, ACSM 2.00, AFAA 1.50, NASM-CGT 0.20, NASM-CPT 0.20

440: TRX® Suspension Training® for Core Performance (Full)

Workshop presented by: Jonathan Ross, and Bill Sonnemaker, MS

CECs/CEUs: ACE 0.20, ACSM 2.00, AFAA 1.50, NASM-CGT 0.20, NASM-CPT 0.20

441: STOTT PILATES® Matwork for Teens

Workshop presented by: John Garey, MS

CECs/CEUs: ACE 0.20, ACSM 2.00, AFAA 1.50, NASM-CGT 0.20, NASM-CPT 0.20

442: Are You Cheating on Your Reformer?

Workshop presented by: Erika Quest

CECs/CEUs: ACE 0.00, ACSM 2.00, AFAA 1.50, NASM-CGT 0.20, NASM-CPT 0.20

443: Peak Pilates®: MVe® Chair-Spring Into Action (Full)

Workshop presented by: Stacey Lei Krauss

CECs/CEUs: ACE 0.20, ACSM 2.00, AFAA 1.50, NASM-CGT 0.20, NASM-CPT 0.20

444: Transformational Postural Conditioning (Full)

Workshop presented by: Leslee Bender

CECs/CEUs: ACE 0.20, ACSM 2.00, AFAA 1.50, NASM 0.20, NASM-CGT 0.20, NASM-CPT 0.20

Risk Free: Money back guaranteed if you are not satisfied with this conference.

445: 25 Things Your Client Must Know About Lower-Back Pain

Lecture presented by: Anthony Carey, MA

CECs/CEUs: ACE 0.20, ACSM 2.00, AFAA 2.00, NASM 0.20, NASM-CGT 0.20, NASM-CPT 0.20

446: The Future of Pilates

Panel Discussion presented by: Kathy Corey, PJ O'Clair, Nora St. John, and Zoey Trap, MSc

CECs/CEUs: ACE 0.00, ACSM 2.00, AFAA 2.00, NASM-CGT 0.20, NASM-CPT 0.20

447: Assessing Our Assessments

Lecture presented by: Greg Roskopf, MA

CECs/CEUs: ACE 0.20, ACSM 2.00, AFAA 2.00, NASM-CGT 0.20, NASM-CPT 0.20

640: Double the Power: Pilates Precision and Yoga Flow (Full)

Workshop

CECs/CEUs: ACE 0.10, ACSM 1.00, AFAA 1.25, NASM-CGT 0.10, NASM-CPT 0.10

Risk Free: Money back guaranteed if you are not satisfied with this conference.

641: Current Concepts in Post-Op Care: Lumbar Spine

Lecture presented by: Scott Cheatham, DPT

CECs/CEUs: ACE 0.10, ACSM 1.00, AFAA 1.50, NASM 0.20, NASM-CGT 0.10, NASM-CPT 0.10

642: Going Veg

Lecture

CECs/CEUs: ACE 0.10, ACSM 1.00, AFAA 1.50, NASM 0.20, NASM-CGT 0.10, NASM-CPT 0.10

643: Chasing Pheidippides: Marathon Training 101

Lecture presented by: Jason Karp, PhD

CECs/CEUs: ACE 0.10, ACSM 1.00, AFAA 1.50, NASM 0.20, NASM-CGT 0.10, NASM-CPT 0.10

644: Small-Group Training: A Win-Win!

Lecture

CECs/CEUs: ACE 0.10, ACSM 1.00, AFAA 1.50, NASM 0.20, NASM-CGT 0.10, NASM-CPT 0.10