010: Schwinn® Cycling Instructor Training Course

CECs/CEUs: ACE 0.80, AEA 4.00, AFAA 7.00, NASM-CGT 0.80, NATABOC 0.80, NFPT 1.00

Preconference %presenters%

This information-packed day offers you the industry’s finest and most comprehensive indoor cycling instructor training, giving you everything you need to become the best instructor you can be. Bike fit, cycling physiology and mechanics, proper technique, the Schwinn Cycling Coaching Pyramid, and class design are thoroughly explained and experienced in an interactive format taught by Schwinn program creator Jay Blahnik and lead master trainer Juliane Arney. Each attendee receives a detailed resource manual, a certificate of course completion, a FREE Power Music/Schwinn Cycling PowerMix music CD, energy snacks to keep you going, and two power-packed master classes you’ll be able to take home and teach right away.

011: STOTT PILATES® on the Pilates Edge™ (Full)

CECs/CEUs: ACE 0.20, AEA 2.00, AFAA 3.00, NASM-CGT 0.40, NASM-CPT 0.40, NSCA-CPT 0.40, NSCA-CSCS 0.40

Preconference presented by: PJ O'Clair

Part 1: STOTT PILATES Essential Pilates on the Edge

Bring a new level of excitement to your workout and teach your classes on the edge! This versatile tool will help you ramp up the intensity level by changing the angle of your routine. Applying the Five Basic Principles of STOTT PILATES, you’ll explore how to modify the essential level exercises to develop a total-body workout. Discover how the Pilates Edge can be used in supine, prone and standing variations to take advantage of the foam triangle’s increasing height.

Part 2: STOTT PILATES Athletic Conditioning on the Edge

Many athletes, whether professional or amateur, are recognizing the benefits alternative training methods like Pilates can provide. Utilizing the Pilates Edge and hand-held toning balls, this high-energy resistance workout strengthens the legs, arms and torso and improves balance and coordination, using powerful tools that add a new dimension to your programming. Always initiating from the core, you’ll learn how this complete-body workout retrains muscles that may have become unbalanced and be able to take your clients to a new level of strength and agility.

012: STOTT PILATES® Essential Reformer on the V2 Max Plus™

CECs/CEUs: ACE 0.40, AEA 2.00, AFAA 3.00, NATABOC 0.40, NFPT 1.00, NSCA-CPT 0.40

Preconference presented by: John Garey, MS

Explore how altering the angle of resistance can facilitate and expand your existing Reformer repertoire. In this workshop, participants will learn a series of Essential level exercises using the V2 Max Plus Reformer’s adjustable pulley system and extensor straps. You will see how the angle of resistance can be changed to help engage the appropriate muscles and achieve increased range of motion in tri-planar movements. This preconference workshop is ideal for instructors (and clients) of any fitness level.

013: IDEA’s Fitness Business Forum

CECs/CEUs: AEA 6.00, AFAA 8.20, NASM-CGT 0.50, NASM-CPT 0.50

Preconference presented by: Mary Bratcher, MA, Todd Durkin, MA, and Tom Perkins

This preconference session is for you if you are:• Starting a personal training or fitness business• A new business owner (3 years or less in a fitness business)• An entrepreneur

The content will be applicable for personal training, yoga, Pilates and other fitness businesses.Whether you’re an existing or new business owner or just beginning to plan your venture, this unique new all-day preconference program is a must for avoiding costly mistakes and building a distinct “fast-track” competitive edge in your market. Discover many of the secrets that most fitness business owners miss, and find out how to balance the personal and professional aspects of your life as your business grows. Get tips for your specific business from the most successful experts in the fitness industry. You can’t afford to miss this in-depth business development workshop.

Welcome and General Session: The Power of You! L PREMIERE8:30–9:30amTodd Durkin, MAAre you ready to take the steps necessary to insure both personal and professional success? If so, this powerful, motivational and educational session will offer strategies to help you build your business brand, achieve record-breaking revenue, as well as share top time management techniques for greater financial growth and personal freedom. In addition, Todd will use this venue to unveil Secrets to Success, a business and life-changing program.

The Nuts and Bolts of Business Ownership L PREMIERE9:40–11:10amNicki AndersonThe idea of owning a business is alluring to many. Making your own schedule, handpicking your staff, and setting your own rules can be very appealing to the self-starter. It sounds easy to some, but the truth is, it is hard work! This session explains the steps you must take if you want to own and operate a thriving business. Learn how the importance of time management, excellent communication skills and developing an eye for detail are all integral components to the success of your business.

Fitness Business Websites 101 L11:20am–12:40pmTom PerkinsLearn how to work with an inside (or outside) website development team to develop a website and an Internet presence that will attract and retain clients. This presentation will teach you what you need to know in working with a website designer or company. Get the inside scoop on what content works and doesn’t work, search engine placement and more. Finally, learn how to take advantage of low-cost marketing strategies to get the word out and how to inexpensively maintain and update your website.

Lunch (to be provided)12:40–2:00pmHere’s a great opportunity for you to connect with other fitness professionals that face the same business challenges as you. We’ve planned some fun group networking activities, so bring your business cards.Cost-Effective Marketing for Your Business L PREMIERE2:00–3:30pm Nicki AndersonMarketing your business successfully does not have to break the bank. In fact, there are dozens of marketing strategies that will cost you nothing except your time. As a start-up business, when money is short but time is readily available, these tips will help you to take your business from ho-hum to cha-ching! In this session, you will learn more than 50 different marketing ideas for your business!

Create the Business You Desire! L PREMIERE3:40–5:00pmTodd Durkin, MAWhere do you want to go, and how are you going to get there? This workshop will help you to crystallize a strategy so you can develop the business of your dreams. It will be a practical session with written exercises to give you “blue sky” time to work ON your business and not IN your business. Topics and exercises include: strategic planning, S.W.O.T. analysis to determine your business fortitude, developing mission and vision statements, creating your niche in a competitive market, and practical solutions to the individual challenges and/or obstacles you may be facing today.

Life Happens—With or Without You! L PREMIERE5:00–5:45pmMary Bratcher, MABeing your own boss brings a special kind of satisfaction and sense of accomplishment that can’t be found in any other job. It pushes you to be your best professionally, creatively, physically and mentally. However, your business isn’t everything. This motivational wrap-up session will outline several proactive strategies for achieving ultimate success by helping you to maintain your professional obligations while living and enjoying YOUR LIFE to the fullest!

Lunch will be provided. Earn up to 5 CEC hours. Participants will receive a CERTIFICATE OF COMPLETION.

014: Focus on Fitness Management

CECs/CEUs: AEA 6.00, AFAA 7.50, NASM-CGT 0.40, NASM-CPT 0.40

Preconference presented by: Amy Boone Thompson, Bob Esquerre, MA, Darren Jacobson, Helen Vanderburg, Jackie Camborde, Krista Popowych, BHK, Shannon Fable, and Shayne Kohn, MS

Do your members use words like “quality” and “value” when describing their experience at your club or studio? What is their overall perception of what your organization has to offer? This full-day preconference for program directors and fitness managers will delve into the special elements that go into creating and running programs that will resonate with your members while enhancing the bottom line.

8:45–8:55am
Welcome Address

BREAKOUTS
9:00–10:30am

GROUP EXERCISE DIRECTORS
How Valuable is Your Group Exercise Program?
Bob Esquerre, MA
The impact of group exercise programming on member retention is well documented. Do you know how valuable your program is to your club? Learn how to measure its worth and run it like a profitable business. Make a bigger impact on both revenue and retention through the classes you offer. Strengthen your programming, boost member participation and increase the overall value of group exercise to the business. Run a lean, mean and profitable group X machine!

PERSONAL TRAINER MANAGERS
Managing With Intention
Darren Jacobson
Purposeful management is critical when working with a team made up of several different personalities. This session will explore five common mistakes managers make when setting goals and interacting with their staff. In addition, we will pinpoint five strategies for identifying risk, effecting change, recruiting with confidence and gaining recognition for staff that is consistent and credible. Managers of all experience levels will walk away with information and tools that can be used right away.

10:40–11:40am

ALL MANAGERS

Hiring and Training for Customer Service
Shayne Kohn, MS
If you are responsible for hiring and training fitness staff, then you will not want to miss this session! Focus will be placed on basic interviewing techniques that are uniquely designed to find qualified individuals who are customer service oriented. In addition, we will discuss specialized training techniques that can be employed to enhance the customer service skills of your current staff. Finally, managers will see how enhanced customer relations can affect the bottom line and member retention.

11:45am–1:00pm

Lunch and Speed Networking
Jackie Camborde and Christy Taylor
Grab your lunch and let the fun begin! We have a special treat in store for you. You’ve heard of speed dating? Well, how about speed networking! Let’s face it, in today’s competitive fitness market, networking skills are critical to your success, yet this is an area in which many lack essential skills. Most of us simply haven’t been presented with the right “tools” to network effectively. In this fun, highly-interactive session, you will learn how to make the most of every opportunity you encounter. Join us for this wild, musical chairs approach to networking with confidence!

BREAKOUTS
1:05–2:35pm

GROUP EXERCISE DIRECTORS
But I Want It! Making the Most of a Limited Group Exercise Budget
Shannon Fable
Do you have a limited fitness budget? So many toys, so little money! Learn simple tips to determine whether or not you really need that new toy. Then look at a fail-proof evaluation process to ensure you won’t end up with buyer’s remorse. We’ll discuss easy ways to justify the need for new equipment (and training!) with business language that your general manager is sure to understand. This lecture is sure to provide you with the tools to make the best decisions possible!

PERSONAL TRAINER MANAGERS
Driving the Bottom Line
Darren Jacobson
As program directors, fitness managers and club owners, do we fully understand the role and responsibility of our personal training department and the real impact they can have in our facilities? We will take a look at various business models and the potential impact they can have on the bottom line and on the personal training service center. In addition, we will discuss the advantages and disadvantages of each model and brainstorm ways to bring personal training to the masses. Lastly, we will review critical systems, structures and controls to keep your personal training department moving in the right direction.

BREAKOUTS
2:45–4:05pm

GROUP EXERCISE DIRECTORS
Building Your Brand in the Community
Amy Boone Thompson
Create excitement and curiosity around your group exercise programming. We will cover outreach strategies, partnership opportunities and word-of-mouth campaigns that don’t need a budget. Build your reputation as a leader in fitness and bring them in to experience the fun!

PERSONAL TRAINER MANAGERS
Strategic Planning for Personal Training Managers
Krista Popowych
Excellent programming doesn’t just happen. Those managers who take the time and expend the effort in strategic planning will find their programs in demand. Participants will be presented with a 16-week, 10-step plan for program success. In addition, we will discuss how to identify successful endeavors, develop marketing plans that are easy to use, and acquire marketing tools and materials that are effective and inexpensive. This system will take the guesswork out of the “when,” “how,” and “what ifs” of programming!

4:15–5:15pm

ALL MANAGERS

Managing a Quality-Driven Business or Program
Helen Vanderburg
We all know that quality is the name of the game in the service business. However, it isn’t as easily achieved as one might think. How is quality defined in our business? Does my program meet and exceed the expectation of quality in the fitness industry? How is it managed? Whether you manage a club, a department, or a very small staff, you will get the tools you need to manage a quality-driven business that will lead to long-term success.

015: Drums Alive™ Instructor Training Program

CECs/CEUs: ACE 0.80, AEA 4.00, AFAA 6.00, NASM-CGT 0.80, NATABOC 0.80, NFPT 1.00

Preconference %presenters%

Come and be inspired by the acclaimed Drums Alive Instructor Training Program. You’ll learn the theory and application of this unforgettable and inspirational group exercise experience. This full-day training will explore sound and movement therapy using drumming and music. Examine the locomotor skills required to drum your way to a distinctive class design. Finally, a powerful group exercise format that is appropriate for ALL populations!

016: Fit4Mom Presented by Stroller Strides®

CECs/CEUs: AEA 4.00, AFAA 5.00, NASM-CGT 0.60, NASM-CPT 0.60, NSCA-CPT 0.30

Preconference presented by: Amy Boone Thompson, Farel Hruska, and Lisa Druxman, MA

Prenatal Fitness—Myth Versus Truth L 8:00–9:00am
When working with this very special population, it is critical that you have the most accurate information at your fingertips. We’ll bring to light the many misconceptions about exercise and pregnancy and help you to differentiate fact from fiction.

The Trimester Workout WO 9:10–10:10am
Participants will experience a total-body workout that emphasizes movements and modifications for each trimester.

The Pregnant Athlete L 10:20–11:20am
Find out about the upper limits for the athletic pregnant client. Learn where the research differs from the guidelines and how to build safe workouts that will still challenge your client.

Working Out With Baby WO 11:30am–12:30pm
This session will teach you how to include baby in
your (or your clients’) workouts. The focus will be on strength and flexibility, addressing the many needs of new moms. Note: babies are welcome but not required for this workout.

Lunch on your own 12:30–1:30pm

The Biomechanics of Motherhood L 1:30–2:30pm
It is not uncommon for new moms to experience aches, pains and injuries after giving birth. This is due in part to repetitive stresses and muscular imbalances that most moms are unaware of. Emphasis will be placed on uncovering and understanding the muscular chain reactions that occur after childbirth, as well as teaching clients how to move with precision and purpose.

The Business of Birth L 2:40–3:40pm
Learn how to build your business with this specialty population. We’ll focus on types of businesses, marketing strategies, risks and working with the medical community.
Closing 3:40–3:55pm

017: The Cutting Edge of Function

CECs/CEUs: AEA 4.00, AFAA 7.00, NASM-CGT 0.70, NASM-CPT 0.70, NSCA-CPT 0.70, NSCA-CSCS 0.70

Preconference %presenters%

This preconference session is likely to change the way you view muscle function, approach movement analysis and create exercises and programs to produce peak results. Come prepared for an intense day of active and practical learning. It will be divided into 3 major parts: (1) map muscle function back to gait mechanics; (2) create an understanding of the transformational zones of human movement; and (3) address important training challenges. By applying these principles to a chain reaction and proprioceptive approach to creating strength, balance and mobility, participants will gain an experience that will bring their training to a completely new level.

181: STOTT PILATES® On a Roll (Full)

CECs/CEUs:

Workout presented by: PJ O'Clair

This session incorporates a foam roller into exercises adapted from both the matwork and reformer repertoire. Participants will experience how the roller targets core stabilizers, cues alignment and challenges strength through the periphery and core.

Chicken and White-Bean Cassoulet (Full)

CECs/CEUs:

Presented by: John Garey, MS

288: GYROTONIC® Group (Full)

CECs/CEUs: AEA 1.00, AFAA 1.50, NASM-CGT 0.20, NASM-CPT 0.20

Workshop presented by: Stephanie Spencer, MFA

See description on page 24 of this brochure. Repeated as sessions 151, 178, 238, 269, 318 and 350.

289: Dynamic Sport Warm-Up for Strength and Power (Full)

CECs/CEUs: ACE 0.20, AEA 1.00, AFAA 2.00, NASM-CGT 0.20, NASM-CPT 0.20, NATABOC 0.20, NFPT 1.00, NSCA-CPT 0.20, NSCA-CSCS 0.20

Workshop presented by: Douglas Brooks, MS

Learn to optimally and safely prepare for vigorous activity by using a structured pre-activity warm-up. You'll get the science that supports dynamic controlled warm-ups over static stretching when prepping for activity that requires acceleration, speed and agility. Leave this session with a number of innovative warm-up drills and understand when to stretch and when to prep!

290: STOTT PILATES® Total-Body Toning. Stop by the STOTT PILATES booth to receive your ticket to attend this special class. (Standby Only)

CECs/CEUs:

Workout presented by: Moira Merrithew

A combination of two distinctive energizing workouts, the first uses a weighted toning ball to sculpt and define the arms and upper body. Then get sleek and strong from head to toe with a seamless combination of toning ball resistance and STOTT PILATES precision using exercises adapted from the matwork repertoire.

Special Note: Please stop by the STOTT PILATES booth to receive your ticket to attend this special class. Attendees receive free toning balls and have a chance to work out with Moira Merrithew! Don’t delay getting to the STOTT PILATES booth! Class size is limited to the first 250 ticket-holders.

393: STOTT PILATES® Active Aging, Level 2 (Full)

CECs/CEUs: ACE 0.20, AEA 1.00, AFAA 1.50, NASM-CGT 0.20, NASM-CPT 0.20, NATABOC 0.20, NFPT 1.00, NSCA-CPT 0.20

Workshop presented by: PJ O'Clair

Building on the foundation developed in Level 1 of this series, this workshop will continue to show exercise variations for those whose mobility does not permit them to exercise on the floor. In addition to exploring movements that incorporate the gentle resistance of the STOTT PILATES Flex-Band(R) exerciser, you will work through a number of exercises performed in a supported standing position.

394: Peak Pilates® Rhythm in Motion (Full)

CECs/CEUs: ACE 0.20, AEA 1.00, AFAA 1.50, NASM-CGT 0.20, NASM-CPT 0.20, NATABOC 0.20, NFPT 1.00

Workshop presented by: Clare Dunphy, and Zoey Trap, MSc

Feel the rhythm of your body, your breath and the beat as you move through this mindful and uplifting workout. This new age circuit begins with the rhythmic exercises of the mat and turns them upright to bring Pilates vertical. Finally,
put your Pilates in motion and express yourself through a dance segment that allows you to release your joy and set
your spirit soaring.

395: Pre- and Postnatal Pilates (Standby Only)

CECs/CEUs: AEA 1.00, NASM-CGT 0.20, NASM-CPT 0.20, NSCA-CPT 0.20

Workshop presented by: Cecile Bankston

With the American College of Obstetrics and Gynecology (ACOG) now recommending exercise during pregnancy, more and more pre- and postnatal women are choosing Pilates as their program of choice. This informative workshop will give you the medical guidelines, and information on common problems associated with this population such as low-back pain, sciatica, sacroilliac dysfunction and diastasis recti.

396: Vinyasa Yoga Sequencing

CECs/CEUs: ACE 0.20, AEA 1.00, AFAA 1.50, NASM-CGT 0.20, NATABOC 0.20, NFPT 1.00, NSCA-CPT 0.20

Workshop presented by: Lauren Eirk

It is difficult enough to decide which of the many hundreds of postures to give to our students. Now we have to come up with creative sequences to help our students be successful while practicing them. This workshop will demonstrate the logic involved in several flowing sequences while moving the body in a variety of planes of motion. Using a safe, microprogression of postures, you will undoubtedly leave with new inspiration for your practice.

397: Submerge, Integrate, Balance (Standby Only)

CECs/CEUs: ACE 0.20, AEA 2.00, AFAA 1.50, NASM-CGT 0.20, NATABOC 0.20, NFPT 1.00

Workshop presented by: Lawrence Biscontini, MA

The dynamic medium of water makes balance poses both easier to accomplish and harder to sustain. Learn how to use this method of incorporating balancing yoga poses into a water fitness class. This unique method of utilizing the properties of water for balance and resistance will challenge and invigorate you. Body and mind integration is essential in this workout.

398: Pilates Total Toning (Full)

CECs/CEUs: ACE 0.20, AEA 1.00, NASM-CGT 0.20, NASM-CPT 0.20, NATABOC 0.20, NFPT 1.00, NSCA-CPT 0.20, NSCA-CSCS 0.20

Workshop presented by: Ana Caban

Pilates has been the core conditioning method of choice for models, dancers and athletes for decades. This program combines Pilates with added resistance in order to dynamically train the total body.

399: Take Your Offline Presence Online!

CECs/CEUs: ACE 0.20, AEA 1.00, AFAA 2.00, NASM-CGT 0.20, NASM-CPT 0.20, NATABOC 0.20, NFPT 1.00

Lecture presented by: Biray Alsac, MS

If you want to connect with the Internet-savvy client of today, it may be time to consider a more dynamic approach to developing your online presence. Your professional reach can expand beyond geographic boundaries and into a world market. Learn cost-effective ways to leverage this global audience through the Web. Develop online authority, enhance client-business communication and increase your health-fitness resources. In this lecture, we'll take a look at how popular Web features like YouTube, Blogger and Facebook have changed the way we exercise the Web.

430: Pure Power YogaFit® (Standby Only)

CECs/CEUs: ACE 0.10, AEA 0.50, AFAA 1.50, NASM-CGT 0.20, NASM-CPT 0.20, NATABOC 0.10, NFPT 1.00

Workout presented by: Beth Shaw

Experience the dynamic flow and challenge of the ultimate yoga class. Push it to the limit with hard-core moves that produce a hard and flexible body. With emphasis on the breath and extreme fitness flows, you are challenged to listen to your body, go at your own pace and explore the body-mind connection. Power YogaFit provides a total-body workout that enhances strength, cardiovascular fitness, balance and flexibility.

431: Balanced Body University: Feel Good Mat Workout (Full)

CECs/CEUs: ACE 0.10, AEA 0.50, NASM-CGT 0.20, NATABOC 0.10, NFPT 1.00

Workout presented by: Nora St. John

Using foam rollers and resistance bands, enjoy a creative and flowing Pilates mat class designed to awaken and align your body for a day of active adventures. This class combines traditional Pilates exercises, myofascial release work and imagery into a centering and balancing experience.

432: Nia®

CECs/CEUs: AEA 0.50, AFAA 1.50, NASM-CGT 0.20

Workshop presented by: Carlos Rosas, and Debbie Rosas

Nia is a cardiovascular fitness-fusion conditioning program performed in bare feet, with no repetitive jogging or jumping up and down. Fusing the best martial arts, dance arts and conditioning arts, including yoga, Nia delivers somatic body learning and expressive whole-body conditioning, while emphasizing joy and pleasure.

433: Pool Circuits for Older Adults (Standby Only)

CECs/CEUs: ACE 0.10, AEA 1.00, AFAA 1.50, NASM-CGT 0.20, NATABOC 0.10, NFPT 1.00

Workshop presented by: Gay Elliott

When working with older adults in the aquatic environment, it is our goal to keep it fun, simple and effective, while insuring their comfort in the pool. Circuit training is a great way to keep them moving and cognizant of their intensity. Come see how you can keep them engaged and energized while providing a workout that is safe and effective.

434: Power Pilates: Archival Mat, Standing Exercises and More! (Standby Only)

CECs/CEUs: AEA 0.50, NASM-CGT 0.20, NASM-CPT 0.20

Workshop presented by: Shari Berkowitz

Film, photos and elders have shown us many exercises created by Joseph Pilates. We wonder why some exercises are not done anymore. With others, we know right away! This fun, information and challenging workshop will offer you the opportunity to play with these great pieces of history. So bring your powerhouse and your sense of history! Please note: this session is not for novice Pilates instructors.

435: Top Ten Staff Energizers

CECs/CEUs: ACE 0.10, AEA 0.50, AFAA 2.00, NASM-CGT 0.20, NASM-CPT 0.20, NATABOC 0.10, NFPT 1.00

Lecture presented by: Tatiana Kolovou, MBA

Who said that the role of program director does not include group facilitator and motivational speaker? Add one more talent to your skill set, and make sure you have the resources to help you succeed. In this session, you will learn the top ten ideas that are guaranteed to get your staff to connect, brainstorm, communicate and develop together.